This document contains summaries of various projects completed by a communications/design firm. It describes campaigns and elements created for clients like Business Connexion to honor Nelson Mandela, a corporate identity project for a beverage brand, and elements created for a non-profit youth organization focused on community service. It also summarizes a campaign to save a historic theater and a protest against NATO bombing in Libya.

1. A TRIBUTE TO
NELSON MANDELA
WITH BUSINESS
CONNEXION
The brief was to
develop a communique
that would pay tribute
to the passing of the
former president
that reflected the
commitment that Business
Connexion made towards
embracing diversity and
transformation in
the workplace.
The Outcome was the
production of a double
page spread Newspaper
Advert with signitures and
personal tributes from the
staff of Business Connexion.
OUTREACH CAMPAIGNS

2. PIN BRANDS
CI DESIGN,
OUTDOOR & RETAIL
COMMUNIQUE
The brief was to
design a Corporate
Idenity that represented the
organisation across various
channels whilst reflecting
the main product line that
the distributor carried.
ie. the Coca Cola Brand.
Elements Crafted:
- CI Design applied on
stationery
- Trade Fliers
- Truck Branding

5. CHEESEKIDS FOR HUMANITY
is a non profit organisation
geared to encourage
priveledged youth to give back
their time to their surrounding
communities.
Nelson Mandela Day has been
the cornerstone event for the
past 4 years with activities
ranging from painting and
refurbishing schools to
donating books, food and
clothing to the disadvantaged.
ELEMENTS CRAFTED
FOR THE BRAND:
- Campaign ID
- Posters
- Merchandise
- Online Activations
- Website Design
- 2min Video Stings
flown on MNET
- Corporate Invites
CAMPAIGN
OUTCOMES:
60 Schools Reached
Nationally with 8 000
Signed Up Members.

7. A1 THANK YOU POSTERS
for main sponsors printed on gloss and matt finished paper.

13. THE SAVE UMOJA
CAMPAIGN
was aimed at raising R15M
for the acquisition of the
Victory Theatre.
ELEMENTS CRAFTED:
- Campaign ID
- Press Release
- T-Shirts
- Online Activations
- SMS Activation
CAMPAIGN
OUTCOMES:
- Low Media Investment
- Newspaper Press
- R2M was raised via sms
contributions.
Newspaper Clippings

15. THE “STOP NATO BOMBING LIBIYA NOW!” CAMPAIGN
Was a non-profit humanitarian protest driven by South Africans For Peace against
the bombing of Libiya. Elements produced included an Online Petition with Posters,
a Press Release & an HTML website with a twitter widget & videos which published
the protest and handover of the petition at the American & British Embassies.

17. THE OGILVY “SALAD DRESSING DIVERSITY” WORKSHOP
Was an internal campaign that asked Ogilvy staff to consider Diversity as
a Salad Dressing, although it pours all over it doesnt change us.
It asked the audience to consider that as human beings
we are all unique & our uniquness should be respected individually.

18. ELEMENTS DESIGNED & PUBLISHED:
- Campaign theme e-mail boards
- Diversity workshop manual
- Powerpoint slides