iContext credentials 2013

1. July 2013

2. Welcome to Russia…..

3. Welcome to Russia…..discover iConText
• Founded in 2002 as a specialized SEM agency
• Biggest partner in Russia for Yandex.Direct, Google
AdWords, Begun and Vkontakte
• Exclusive representative of AdLens (Adobe), Internet
marketing performance platform in Russia
• First agency to become Google Analytics Authorized
Consultant in Russia

4. Welcome to iConText …..discover the team
Total staffing: 126 team members
+ iSeo (21 employees)
+ SoцioRama (10 employees)
Qualified and certified in:
• Yandex.Direct, Google.AdWords, Begun
• Vk.com, Target@MAIL.ru
• Google.Analytics, AdLens, Webtrends, Omniture

5. Display
RTB
Mobile
SMM
Welcome to iConText ….. More than SEM

6. Welcome to iConText ….. More than SEM
iConText iAnalytics iSocial iDisplay iSeo
iContext are responsible for all paid search and social ads advertising.
iAnalytics is Department which is responsible for all analytical work with your web site
(Google Analytics, Yandex. Metrics, Adobe Site Catalist and etc.).
iSocial is managing online reputation, doing special projects, creating groups in all
available social networks.
iDisplay prepares for you all display advertising in RuNet.
iSEO is a professional SEO agency in iConText company structure.

7. Welcome to iConText…..achievements at a glance
• 4% of total Runet advertising
• 7% of total paid search traffic
budget in Russia
2012
• Over 250 000 000 clicks delivered
(annual)
• Over 1 000 simultaneous campaigns
• Over 1,8 bil. bids changes every
month to reach our clients KPIs
• Over 5,5 bil. keywords managed
monthly

8. We have a big friend…..Adobe.AdLens
• One of the leading worldwide solutions
for performance marketing
• Over $2 billion in annual online
marketing spend
• Successfully tested by some of the
biggest advertisers in Russia (Avito,
Wikimart, others)
• Typical increase in the number of
conversions differs from 25 to 50%

9. We have a big friend…..Adobe Marketing Suite
Analytics
SOLUTIONS
Search&PromoteScene7RecommendationsTest&TargetSearchCenter+
SiteCatalyst Discover Insight DigitalPulse Survey
Genesis Adobe DataWarehouse
Optimization
Retail
Media &
Entertainment
Financial
Services B2B High Tech
Travel &
Hospitality
PRODUCTS
Platform

10. Welcome to iConText…..member of Yamondo (GPA)

11. International Customers serving in iConText, July 2013

12. Welcome to Runet…..what to do?
Become better at digital marketing
Ensure your website is mobile ready or mobile enabled
Bring your social media community management in-house
Build a brand ambassador program
Introduce NFC into your marketing materials
Become an eTailer, as well as a Retailer
Focus on winning in customer service
Train all employees in how they should be using social media
Don’t rely on “gut feel”, believe in (big) data
Get serious about content marketing

13. Thank you!