1. Introducing...
A New Sales Channel for Your Products
Be Included in Product Search on ThomasNet.com
And It’s Product Search
Product Search is an intelligent search engine built
for how industrial buyers and engineers search for
parts and products online.
Its proprietary algorithm interprets complex searches
with multiple product specifications, and delivers
highly relevant results. Buyers and engineers
can easily refine their searches to locate the
exact product or part they need.
Do engineers need your product specifications?
What keywords would potential customers use to search for what you sell?
How can customers pinpoint the exact product they need?
Will Your Products Be Found on
ThomasNet’s Product Search?
Coming in early 2011, Product Search will feature
an extensive database of suppliers’ product catalogs
showcasing ThomasNet’s Navigator clients.
If you’re one of ThomasNet’s thousands of Navigator clients, you’ll
be automatically included in Product Search. Plus, your products
will get additional exposure in the search results.
If your current Web strategy is not powered by the Navigator Platform,
now is the time to get your data ready for Product Search. Hint: Don’t
wait until Product Search is live. Give your company enough time to get
your data ready to be a part of this exciting innovation, and start getting
more business right away.
Talk to your ThomasNet representative about Navigator today.
The Future of Search is Now…

2. Stand Out from Your Competition in the Online Industrial Marketplace
Make sure your current and potential customers can easily find you online. Our extensive research shows how
industrial buyers and engineers are searching today:
Using Unique Searches
Get In On This Powerful New Sales Channel
Be part of ThomasNet.com today and put your product information in
front of millions of qualified industrial buyers.
Start your Navigator program now so you won’t miss being part of
Product Search when it launches in early 2011.
Contact your local ThomasNet representative, call 1-800-879-6757, or
e-mail thomasnetmarketing@thomasnet.com
Connecting Navigator Clients to Customers
Product Search is yet another way companies can use the Navigator
Platform to get their products in the buying path of the customers they
want to reach.
The Navigator Platform increases your likelyhood of being found online, via:
ThomasNet.com search results including QuickLinks
Search engine referrals to deep product content
…and in early 2011 ThomasNet Product Search
Isn’t it time you moved your product information
onto the Navigator Platform?
Why Product Search Now?
ThomasNet has developed this advanced search technology because it’s
what industrial buyers and engineers demand. Product Search is backed by
years of buyer behavior research and technology product development.
4 to 1
Increase Your Odds of
Getting More Sales Online
Navigator clients already
get nearly 4 times the
number of buying actions*
from ThomasNet.com than
companies without Navigator.
*Buying actions include links to your website,
product catalog page views, company profile,
CAD drawing downloads.
6635.6/10.7.5M
...and Multiple Search Terms
≥ 74% of industrial searches contain 3 or
more search terms
≥ Many include 4, 5, 6, 7 or more search
terms
Sample Search Strings for Relays
6 CHANNEL RELAY OUTPUT MODULE
AE-504 RELAY
SOLID STATE OR MECHANICAL DOOR RELAY
COMPANIES WHO SELL STRUTHERS DUNN RELAYS
TIMING RELAY (ON-DELAY OR OFF-DELAY)