Given a data set, I was asked to plan a professional development training session for an elementary school enrollment team which included the administrator, data controller, and office manager. The goal of this training was to prepare schools for a successful enrollment season by sharing important enrollment dates and procedures, as well as what motivates families to enroll in a school district within the Dallas-Fort Worth Metroplex.

1. *ISD Enrollment
PreK - Kinder
By Victoria Shah

2. Key Questions to Be Addressed
● What are the important dates to enroll students?
● What are the procedures?
● What makes families want to enroll and stay in *ISD?
● How do we provide support to the feeder patterns struggling to recruit
and retain?
● How do we recruit and retain new enrollment?
● What concerns do we have to address for the early learning program?
Objective
To prepare schools for a successful enrollment season by sharing important enrollment dates
and procedures, as well as what motivates (drives) a family’s decision to enroll in *ISD.

3. June - July
Our team
does centralized
enrollment,
data cleaning
August
Start of school
and 2nd largest
enrollment dates
and data cleaning
September
Fall leveling
October
PEIMS
Pre-k enrollment
and Kindercamp
Enrollment
training to all
elementary
schools
Spring Budget
February March April
*ISD Enrollment Timeline

4. Qualifications
(Must Meet At Least One Requirement)
Documentation
● Be unable to speak and comprehend the English language
● Be educationally disadvantaged, which means a student
eligible to participate in the national free or reduced-price
lunch program
● Be homeless, as defined by 42 United States Code (U.S.C.)
Section 1143a, regardless of the residence of the child, of
either parent of the child, or of the child's guardian or other
person having lawful control of the child
● Be the child of an active duty member of the armed forces of
the United States, including the state military forces or a
reserve component of the armed forces, who is ordered to
active duty by proper authority; or is the child of a member of
the armed forces of the United States, including the state
military forces or a reserve component of the armed forces,
who was injured or killed while serving on active duty
● Be in, or have been in, the conservatorship of the
Department of Family and Protective Services (DFPS)
following an adversary hearing held as provided by Section
262.201, Family Code
● Child is a dependent of a Star of Texas recipient
● Child's birth certificate
● Proof of residence (utility bill or lease, affidavit)
● Parent/Guardian Picture ID
● Military Identification Card (if applicable)
● Child's Social Security Card (optional)
● Court papers indicating conservatorship or foster child
placement
(if applicable)
● Child's current immunization record
● Proof of income (check stubs of all working household
members, SNAP/TANF Case #, or 1040-only if self employed)
● The Star Of Texas resolution (certificate) awarded to an
individual

5. Procedures
PreK Enrollment Kinder Enrollment
Enrollment
Type
● Online Only (paper packets should not be used for enrollment)
● Parent Portal
● InfoSnap
● Online Only (paper packets should not be used for
enrollment)
● Parent Portal
● InfoSnap
Parent
Enrollment
Process
● Visit School
● Fill out Pre-Enrollment Form
● Submit Supporting docs
● Obtain Parent Portal account info
● Complete & Submit Online
application
● Visit School
● Fill out Pre-Enrollment Form
● Submit Supporting docs
● Obtain Parent Portal account info
● Complete & Submit Online
application
Data
Controller/Registrar
Enrollment
Process Part 1
● Pre-Enroll student or verify enrollment in PowerSchool
● Enter or verify HLS info & schedule for IPT testing (if needed)
● Provide parent the Parent Portal Access information
(student access ID & password and/or existing parent username and
temp.password)
● Provide or arrange support for parents to complete the InfoSnap application
through Parent Portal
● Pre-Enroll student or verify enrollment in
PowerSchool
● Enter or verify HLS info
● Provide parent the Parent Portal Access information
(student access ID & password and/or existing
parent username and temp.password)
● Provide or arrange support for parents to complete
the InfoSnap application through Parent Portal
TA Enrollment
Process
● Confirm scheduled IPT test with parents
● Record IPT score for students at the end of the test and submit to the EDC.
● Provide or arrange support for parents to complete the InfoSnap application
through parent Portal
● Provide or arrange support for parents to complete
the InfoSnap application through parent Portal

6. Procedures Cont. PreK Enrollment Kinder Enrollment
Data
Controller/Registrar
Enrollment Process
Part 2
● Verify all application info on InfoSnap
● Determine eligibility (including IPT - Language eligibility)
● If eligible - Approve the application, communicate to the parent
and seat the student
● If not eligible - “Tag” the application “DNG” and communicate to
parent
● If information or documents are needed, follow-up with parents
on status or needs
● Assign Homeroom to PowerSchool (starting in July TBD)
● Verify all application info on InfoSnap
● If a transfer is requested, receive approval from principal
-Approved transfers: Click Approve
-Transfers Not Approved: Change owner school to
school choice 1,2 or 3
● Approve the application and seat the student
● If information or documents are needed, follow-up with parents
● Assign Homeroom to PowerSchool (starting in July TBD)
Office Manager
Enrollment
Process
● Post and communicate enrollment information to school
stakeholders (as determined by administrator)
● Coordinate the enrollment process with the Administrator and
Enrollment Team considering the District's Core 4 Tenets of
Customer Service
● Post and communicate enrollment information to school
stakeholders (as determined by administrator)
● Coordinate the enrollment process with the Administrator and
Enrollment Team considering the District's Core 4 Tenets of
Customer Service
Tuition
Campus Office -
Managers Enrollment
● Coordinate with the EDC to approve Tution students starting on
(June TBD)
● Provide tuition parents the Paid PreK Enrollment Agreement
● Collect tuition deposit and file the signed copy of agreement
● Receive tuition for Tuition students and provide parents receipts
● Document tuition deposits and payments in the Tuition Google
Sheet each month
● N/A
Administrator -
Enrollment Process
● Coordinate with the team to develop and implement a plan for
the enrollment process
● Coordinate with the team to locate/provide any resources to
implement the enrollment plan
● Oversee the implementation of the plan to recruit and enroll
students in the PreK sections allocated to the campus
● Coordinate with the team to develop and implement a plan for
the enrollment process
● Coordinate with the team to locate/provide any resources to
implement the enrollment plan
● Oversee the implementation of the plan to recruit and enroll
students in the Kinder sections allocated to the campus

7. What motivates (drives) family’s decision to enroll and stay in *ISD?
Families base their decision to enroll or not enroll with *ISD based on:
● Convenience
Proximity of campus to their household, ease of transfer to other Dallas ISD campuses, transportation, school hours, special needs etc.
● Approachability of the staff and a healthy communication with the school
Teachers care about their students and create a safe learning environment, parent involvement and constant friendly communication.
● Quality of education
Graduation success rate, support for career and college readiness, availability of academic enrichment programs.

8. Identifying Schools That Need Support
From looking at the ED report provided, schools/feeders that need support can be identified by:
● The number of seats allocated
● The number of applications submitted and students enrolled
● The number of pending qualifications
PD sessions can be designed specifically for the
school’s needs such as:
● One-on-one help
● Create video training tutorials for data input
apps such as InfoSnap and PowerSchool.
We can also create video tutorials for parents
to help them with online applications.
● Organize group training and refresher sessions
● Assisting with enrollment events

9. Examples of Identifying School/Feeder Needs
Anne Frank Elementary PK3 has a total of 36 allocated seats but 47 applications submitted.
28 have been enrolled, 19 are pending qualifications, and 11 are overflow.
Do they need support in assisting families possibly having to go with their 2nd and 3rd choice school?
We can follow up once a week with each school
to help with their needs either by:
● Physically going up to the campus and
speaking with the administrator or
data/registrar
● By phone or email
C.M Soto Elementary PK4 has a total of 72 allocated seats and 27 applications submitted.
All 27 have been enrolled. Is it possible they need support in recruiting since seats are still left unfilled?

10. Recruit and Retain
How can we attract more prek-kinder students?
● Target our audience and figure out what appeals to them about
early learning.
● Depending on the budget, we can have a kick off event and open
houses for families to visit classrooms, teachers and staff. Get
everyone excited!
● Continue to knock on doors and talk with families.
● Continue traditional media advertising .
● Create consistent content which can help raise our viewers
and retain them. Make enough content to share on multiple
platforms to reach more people.
● Possibly create more enrichment programs such as cooking,
music, art, & sports which helps with student interactions and
life skills.
● Utilize Social Media and put icons on the Early Learning page
to link.
What concerns do we have to address for the early learning program?
● As per data provided, PreK - Kinder retention has been on the
decline since 2013. African-Americans are more inclined to leave to
attend charters because of perception of quality, convenience, and a
personalized feel.
● Parents are concerned with the success rate of graduating students
from *ISD.
● Behavior management, class size, organization can always be
revisited.
● The availability of more academic enrichment classes.
Keep up the great work!
Let’s Have A Great Year!