1. Benchmarking
By:-
VIDYA K.
MBA-III sem
ROLL NO.: 57

2. Benchmarking
• Benchmarking is the process of continually searching for the best
methods, practices and processes, and either adopting or adapting
their good features and implementing them to become the “best of
the best.”
• How is benchmarking used?
• Compare performance of an existing process against other companies’
best-in-class practices.
• Determine how those companies achieve their performance levels.
• Improve internal performance levels.
Benchmarking is used for both comparison of performance
as well as to understand the potential for improvement

3. Benchmarking Compliance
 Policy regarding benchmarking protocol should be communicated to all
employees involved, prior to contacting external organizations. Guidelines
should address the following areas:
 Misrepresentation – do not misrepresent your identity in order to
gather information
 Information requests – a request should be made only for
information your organization would be willing to share with another
company
 Sensitive/proprietary information – avoid direct benchmarking of
sensitive or proprietary information
 Confidentiality – treat all information as confidential

4. Benchmarking Compliance
 Avoiding inappropriate communication and contacts
with competitors
 Never propose, enter, or engage in a discussion
related to any agreements with a competitor to fix
prices, in terms or conditions of sale, costs, profit
margins, or other aspects of the competition
 Keep communications with competitors to a minimum
– make sure there is a legitimate business reason for all
such communications

5. Benchmarking Compliance
 Consult with business legal counsel before initiating any
contact with competitors regarding Six Sigma (or any other
topic):
 Benchmarking
 Training of suppliers and customers – they may also be competitors

6. Synchromesh Computing Services
 Business Development
 White Papers and Reports
 Systematic Competitive
Intelligence Division (SCID)
 Engineering and Marketing
Integration
 Technical Evaluation of
Contracted Services
 Sales Force Technical Training
with Joint Sales Calls
 Zap Flyer Marketing System
 Technical Communications
 Fluent Core Documentation
System
• Product Evaluation
– Benchmarking and Certification
• Performance and
Power
– Software Testing
– Out of the Box Experience Testing
– First Impressions Comparison and
Competitive Analysis
• Software
Development
– Embedded Software Development
– Operating System Porting, Tuning
– Compiler Analysis
– System Security

7. History of the Company
 ECL (EEMBC Certification Laboratory) formed February
1998
 What they learned?
 Industry-standard benchmark groups only go so far … still a pressing
need for head-to-head benchmarking, analysis
 Must have a much wider range of benchmarks, and do “Customer
benchmarking”
 Synchromesh Computing, LLC formed December 2003 to
provide much more comprehensive services by same
people

8. What They Do Well …
• Benchmarking and Performance Analysis
• Software Testing and Software Engineering
Consulting
• Software Development
• Industry Standards Group Creation,
Management, and Support

9. How They Benchmarked
• Obtain the system (hardware, software, documentation) and
create:
– Benchmark Test and Measurement Plan
– Benchmark Tests (software) and Test Fixtures
• Performance, Power Consumption, Code Size, Functionality
– Stabilize the Environment
– Execute Benchmark Tests, Control, and Measure
– Analyze, Debug, Assess, Compare/Contrast, Re-run
– Generate Test Results, Analysis, White Papers, etc.
– Consult
– If applicable, Certify Results

10. THANK YOU

11. Examples of Key Business Processes
IBM Xerox British Telecom
Marketing Information Capture;
Marketing Selection;
Requirements;
Hardware/Software Development;
Service Development;
Production;
Customer Fulfillment/ Relationship;
Service Customer Feedback;
Marketing;
Solution Integration;
Financial Analysis;
Plan Integration;
Accounting;
Human Resources
IT Infrastructure
Customer Engagement;
Inventory Mgt. & Logistics;
Product Design / Engineering;
Product Maintenance;
Technology Maintenance;
Production & Operations Mgt.
Marketing Management;
Supplier Management;
Information Management;
Business Management;
Human Resources Management;
Leased & Capital Asset Mgt.
Legal;
Financial Management.
Direct Business;
Plan Business;
Develop Processes;
Manage Process Operations;
Provide Personnel Support;
Market Products & Services;
Provide Customer Service;
Manage Products & Services;
Provide Consultancy Services;
Plan the Network;
Operate the Network;
Provide Support Services;
Manage Information Resource;
Manage Finance;
Provide Technical R&D