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12 Video Typesfor the B2B Customer Lifecycle
But where does each video fit?
Here you’ll find 12 different types of
videos you should be using, all
organized by:
• Wher...
of companies are producing explainer videos
as part of the video strategy
Here are 5 Things You Need to Know Before
Creati...
Example:
Check out Influitive’s
hilarious video promoting
their event
of companies are leveraging YouTube as a distribution
channel for their videos
of marketers are producing Vlogs
Check out Moz’s “WhiteBoard Fridays”
Vlog
of companies are creating social media promo videos
Check out Hootsuite’s “Game of Social Thrones”
of companies are producing webinars
as part of the video strategy
of companies are creating Chalk Talk/Whiteboard
videos as part of their video strategy
Check out our Chalk Talk "Generatin...
of companies are producing product videos
as part of the video strategy
of companies are creating customer story
videos as part of their video strategy
Check out our customer video featuring Tra...
of companies are producing culture videos to help
build their brand
Meet Dave from the Vidyard team!
Learn how Brian used video to
communicate change to his
customers
of companies are producing one-to-one personal
messages to better connect with prospects and
clients
Learn how Boston Univ...
Learn how you stack up against your
Demand gen peers with the
2017 State of Video Marketing Benchmark
Report
12 Video Types for the B2B Customer Lifecycle
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12 Video Types for the B2B Customer Lifecycle

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We all know video is an important part to accelerating the journey from prospect to customer. And you probably know that video is more than just a top-of-funnel asset. But what type of video should we be creating and where does each video fit?
Here you’ll find 12 different types of videos you should be using and where they best fit in your customers' lifecycle.

Publié dans : Marketing
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12 Video Types for the B2B Customer Lifecycle

  1. 1. 12 Video Typesfor the B2B Customer Lifecycle
  2. 2. But where does each video fit? Here you’ll find 12 different types of videos you should be using, all organized by: • Where they perform best in your customers’ lifecycle • The optimal length • The recommended production value • The best distribution channels
  3. 3. of companies are producing explainer videos as part of the video strategy Here are 5 Things You Need to Know Before Creating an Animated Explainer Video
  4. 4. Example: Check out Influitive’s hilarious video promoting their event
  5. 5. of companies are leveraging YouTube as a distribution channel for their videos
  6. 6. of marketers are producing Vlogs Check out Moz’s “WhiteBoard Fridays” Vlog
  7. 7. of companies are creating social media promo videos Check out Hootsuite’s “Game of Social Thrones”
  8. 8. of companies are producing webinars as part of the video strategy
  9. 9. of companies are creating Chalk Talk/Whiteboard videos as part of their video strategy Check out our Chalk Talk "Generating More Leads with Video"
  10. 10. of companies are producing product videos as part of the video strategy
  11. 11. of companies are creating customer story videos as part of their video strategy Check out our customer video featuring Tradeshift
  12. 12. of companies are producing culture videos to help build their brand Meet Dave from the Vidyard team!
  13. 13. Learn how Brian used video to communicate change to his customers
  14. 14. of companies are producing one-to-one personal messages to better connect with prospects and clients Learn how Boston University tripled email CTR with personalized video
  15. 15. Learn how you stack up against your Demand gen peers with the 2017 State of Video Marketing Benchmark Report

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