seminar presentation on telemarketing

1. A SEMINAR ON
TELEMARKETING
Submitted by
Vijay
Roll no. 15105015
MBA (Marketing)
Haryana school of business (GJU S&T)

2. Telemarketing
Telemarketing is a method of direct
marketing in which a salesperson
attract customer to buy products or
services, either over the phone or
through a subsequent face to face
or Web conferencing appointment
scheduled during the call.

3. INTRODUCTION OF
TELEMARKETING
 The term
‘TELEMARKETING’
was first used in late
1970s to describe
bell system
communication
which related to new
uses for the
outbound WATS and
inbound TOLL-
FREE services

4. PROCEDURE
An effective
telemarketing
process often
involves two or
more calls. First
call determines the
customer’s needs.
The final call
motivate customer
to make a
purchase

5. Outbound Telemarketing

6. Outbound Telemarketing
Customer satisfaction surveys
24 hours call centers
Emergency Response
Product Promotion

7. INBOUND TELEMARKETING
 Inbound telemarketing is critical to
running your business efficiently and
successfully. Inbound telemarketing
services provided by our call centers
in India include web-based chat,
customer care, technical support, and
dealer locators.

8. INBOUND TELEMARKETING
SERVICES
Web-enabled customer care
Technical support
Advertisements
Paid calls

9. Why we using telemarketing?
Telemarketing is cost-effective when
compared to hiring sales people
Reach out to customers across the
world with telemarketing
Easily market products/services to
existing & potential customers
Find out if customers are interested in
your product/service right away

10. Categories of telemarketing
Business to
business
1. Describe
commerce
transactions
between
businesses
Business to
customer
1. Is a transaction
that occurs
between a
company and a
customer

11. LAWS EFFECTING
TELEMARKETING
There are many federal and state law,
that govern how company can
telemarket their product
1. Telemarketing curfew
2. Do-not-call

12. ROBOCALL
A recent trend in
telemarketing is to use
Robocalls
Robocalls are known for
failing to add numbers to
their do-not-call list

13. Typical telemarketing uses
Selling
Gathering
Information
Improving
Customer
Care
Services

14. Advantages and disadvantages
of telemarketing

15. Advantages of telemarketing
Promoting our business
Immediate feedback
Selling & buying from
anywhere anytime
Cost effective
Increase efficiency
Building of brand awareness
Easy way to reach many
customer
Batter from door to door selling

16. Disadvantages of
telemarketing
 84 % Youngsters avoiding
telemarketing calls(annoying or
are way of spam)
 Customer reaction are not
always friendly
 They don’t result in high
numbers of sale
 Youngsters don’t want to be
answers the unnecessary
question and do not wish to
spend time ‘chatting’ about a
product
 May customers find
telemarketing as a nuisance

17. CONCLUSIONS
Almost 47% of people always ignore
any type of telemarketing call whether
through recorded voice , sms or
manual calls
Respondents had experienced
maximum call on information about
new services