What Is a ANDROID SMARTPHONE?
Mobile phone with more advanced computing capability,
connectivity, advanced multimedia capabilities and the
ability to install third-party software than basic features
Uses of Android smartphones?
• Text Messaging/SMS
• Social Networking
• Streaming Online Music
• Video / Mobile TV
• Mobile Banking
• Location Based Services/GPS
• Web Browsing
• Mobile Shopping
• Barcode or QR Scan
• NFC/Mobile Wallet
• 1995 The first smartphone, the IBM Simon
• 1996 Nokia launched Nokia 9000
• In early 2000, the Ericsson R380 was released by Ericsson
Mobile Communications, and was the first device marketed
as a "smartphone“
• The first catalyst of the expansion of the smart phone
market was the release of RIM’s Blackberry series in 2001.
• The impetus for the expansion of the smartphone market
was the release of Apple’s innovative iPhone in July. 2008.
Classification of Android Smartphones
In terms of Money
Lower End – Below 12k
Mid Range - 12K to 24 K
High End – Above 24 K
Trend in market
• Hardware Trend
RAM, MEMORY, SCREEN, BATTERY,
Shape, Size and type of Smartphones
• Software Trend
• LTE – 2G – 3G – 4G
Major OS Platforms
New Emerging OS
4.55 Billion Mobile Phones are there worldwide
Smartphone market size and value
The global smartphones market is
estimated to reach $150.3 billion in
2014 from about $55.4 billion in 2009.
Sales figures (in millions of units)
2011 219.52 89.26 8.77
2012 451.62 130.13 16.94
2013 758.72 150.79 30.84
2014Q1 229 43.7 6.2
2014Q2 255 7.4
According to Coda Research Consultancy:
Total sales volume is 234 m
units in 2010 and expected
to be 619 m units in 2015
Total volume are forecast
to reach 1.8 billion units in
A 12.7% CAGR for the 2013-
• Smartphones hold 10 % market share among India’s mobile
phone using population
• Below $200 smartphones accounts for 4/5 of total Indian
• In 2014, an astounding 450 million smartphones are likely to be
shipped in china alone .
• Smartphone shipments will double between now and 2018
within key emerging market including India, Indonesia, and Russia.
• Local companies are sacrificing profit margins to build market
share in India, which counts 914 million mobile users.
• India is now the quickest–expanding smartphone market
globally and 3rd-largest market after china and the U.S.
Factors for Market Growth
The Popular Wi-Fi configuration and 3G
telecommunications are considered the largest
components behind the optimistic growth forecast for
the Android smartphone market.
Advanced Operating systems with more computing like
Enabling users to seek information instantly.
1. Android Smartphone manufacture hubs
• Produces optical network transmission equipment in a plant in Chennai of South India
and manufactures wireless network equipments whilerefraining from elaborating the
investment amount for the plant.
• Huawei also has started the building of self-developed research and development park
• U.P based mobile handset company.
• The company also has a manufacturing plant and intends to start end-to-end
manufacturing of mobile phones soon.
• Lava is also planning to set up a full-fledged R&D center in Bangalore soon.
• Mobile handset manufacturer based in Bangalore.
• Collaborated with leading semiconductor companies for their handsets.
• Exports its handsets to Africa, South Asia and Middle East countries.
• Working with ODM and OEM partners.
• Innovation center in north India to design and develop handsets as per
trends in the Indian market.
• Established in 1997, (South Korean Company).
• Market leader in consumer durables and recognized as a leading
technology innovator in IT and mobile communications business.
• Started in 2004, manufacturing unit in Haridwar in 2005.
• Presently Bringing handsets to India market from China under a
contractual manufacturing from a local vendor.
• Micromax manufacturing company located in Gurgaon.
• It has over 23 national and international offices.
• Micromax with a 19.1% share is the 2nd largest smartphone brand in terms
of shipments, closely following Samsung (25.3%).
• US cellphone manufacturer Motorola has its handset manufacturing
facility at Sriperumbudur, Chennai.
• This includes GSM and CDMA mobile devices and networking equipment
such as base stations and system controllers.
• Global leader in semiconductor, telecommunication, digital media and digital
• Leading producer of digital TVs, semiconductor chips, mobile phones and TFT-
• Has its mobile manufacturing unit in Noida (U.P) as sixth overseas manufacturing
unit in the world.
iOS Vs Android
• Android devices have exceeded iOS,
continuously winning increasing market
• Android users purchases lower cost
devices compared to Apple.
• Android might command the market,
but Apple has a grip over that smaller
part of the market share who is willing
• Android might have the quantity, But
Apple has quality consumers.
Indian Smartphone Market Analysis
• Indian market is owned by
Samsung and Micromax.
• Market share of them combined is
52% of the Indian market .
• Micromax can be the leader in Indian market.
How Micromax become Indian market leader
• It launched his phone in every range.
• Despite manufacturing of Android smartphone by itself they relied on
several individual units worldwide like –
Borrow technology from SHENZHEN , CHINA.
• Sponsorship of cricket tournaments in asia pacific make it popular amongst
• It attracts over 130000 outlets in india across 560 districts.
• Always rely on Free android for their phones
• Use pricing strategy of amazon in which price of final product is equivalent
to the individual components
- Large customer base
- Brand name
- Low manufacturing Base
- Focus on too many
- Rising 3G-4G uptake
- Growing rural numbers
- Growing tablet market
- Rapid change in technology
- Saturated market in
CONCLUSION : Android Smartphone Industry
o Tremendous technology has transformed the world.
o Exploded into market and became a part of popular culture.
o Revolutionized the communication between people.
o Instant access to information.
o Very popular due to its versatility.
(Advanced Photo sharing, Games, Internet services etc.)
Issues with Android Smartphone
• Battery Life
• Worker conditions
• Legal/Patent war
• Disturbing sleep
Smartphone industry opens up so
many Jobs Domains and Helps in
the growth of Different
Industries and thus Creates a
huge margin of Jobs worldwide.
o In 2015, developed markets will almost complete their
transition to smartphones.
o Android remains the dominant operating system over the
o Smartphone market has become most competitive and
o Smartphone industry is dynamic.
o low margins for the majority.
The first mobile phone to incorporate PDA features was an IBM prototype developed in 1992 and demonstrated that year at the COMDEX computer industry trade show. A refined version of the product was marketed to consumers in 1994 by BellSouth under the name Simon Personal Communicator.
In early 2000, the Ericsson R380 was released by Ericsson Mobile Communications, and was the first device marketed as a "smartphone“
Smartphones before Android, iOS, and Blackberry, typically ran on Symbian, which was originally developed by Psion. It was the world's most widely used smartphone operating system until Q4 2010.
Smartphones are being classified here in terms of money as- Lower range (below 12 thousand Rs.) Mid Range (between 12 to 24 Thousand Rs.) High End (above 24 thousand)
Here the sales of different classes in each OS category is shown – Android and windows phone are very famous in lower range smartphones while iOS (apple) don’t deal in it.
International Data Corporation = IDC
From Intel 24MHz i386 CPU and just 8MB of memory to todays many cores GHZ processor like dual core , quadcore.
As hardware improves smartphones are becoming increasingly more powerful.. as the older phones has rams in mbs just below the 100 mb and now the rams is available in Gbs. Now we have 1gb..2gb.. 3gb ..ram available in a tiny smartphone. Similarly the ROM ie Read only memory or in mobile terms we can say it internal memory has been keeping on increasing as from 5mb Rom to 64 Gb Rom as we see in the case of model mi3 of xiaomi brand.
1. 64-Bit Processors 64-bit chips manages RAM more effectively than 32-bit processors, so the smartphones of the future will be even faster. This will translate to improved graphics performance, improved HD-video playback, and faster speeds all around. Users can expect processes such as encryption to be also sped up in a 64-bit phone. Models such as HTC’s Desire 510 and Lenovo’s Vibe Z2 are fitted with the 64-bit-enabled Snapdragon 410 by Qualcomm. Another HTC phone, the Desire 820, also uses a 64-bit capable chip, the Snapdragon 615. In addition to Intel and Qualcomm, manufacturers such as Nvidia and MediaTek are working on 64-bit processors. But it was Apple that first pushed for the trend to incorporating 64-bit processors in smartphones, by building the iPhone 5s with the 64-bit A7 chip in 2013. While the HTC and Lenovo phones mentioned above are already 64-bit enabled, they won’t be able to maximise performance from these processors until the Android L operating system – a 64-bit OS – is released by Google this year.
LTE-Advanced Technology In addition to faster speeds, the smartphones of the next few years will have faster networking speeds. The Snapdragon 805 chip, for example, supports the LTE-Advanced technology, which means any phone using that chip will be able to realise network speeds of up to 300Mbps. The LTE-Advanced technology offers faster speeds by delivering data over multiple frequency bands simultaneously. However, the faster speeds will only be available if the user’s mobile operator has a compatible network that’s optimised for these faster speeds. According to research by ABI Research, this is gradually coming true in many geographic regions. Smartphones with LTE-Advanced or similar technology include the Samsung Galaxy Note 4 and Huawei’s Ascend Mate7.
Quad HD Screens It seems that smartphones can’t get any bigger without turning into tablets, so users looking for more phablet models might be disappointed. However, there’s another trend in smartphone screens that bodes well for consumers. Resolution is the other area that’s seeing massive improvements, and with LG’s G3 – which comes with a 5.5-inch, 2560-by-1440 pixel resolution screen – the future of smartphone screens appears to be in the direction of better quad HD screens with very high resolutions. ‘Quad HD’ refers to the fact that these are screens with four times the resolution of 720p HD displays. While it’s only been just over a year since 1080p displays entered the market, manufacturers are already looking to quad HD and beyond to differentiate their devices on the market. Samsung also offers smartphones with quad HD screens, through the Galaxy Note 4, which comes with a 5.7inch screen. If smartphone manufacturers are to continue releasing phones that improve on those in previous generations, quad HD screens and screens with even high resolutions..
Tizen is an operating system based on the Linux kernel and the GNU C Library implementing the Linux API by the end of this year the first Samsung Tizen OS phone is expected to be released.
The market has been dominated by the Android operating system since 2010 As of the end of Q2 2014, Android was the most popular operating system, with a 84.7% market share, followed by iOS with 11.7%, Windows Phone with 2.5% and BlackBerry with 0.5%. These are discontinued because nobody likes to work on windows 9 8 when they actually have the windows 8 available in the market.
Apple BlackBerry Google HTC Huawei Lenovo LG Electronics Microsoft Motorola Nokia Samsung Sony Mobile TCL Xiaomi ZTE
At the end of the 2013 year, 1.4 billion smartphones will be in use: 798 million of them will run Android, 294 million will run Apple's iOS, and 45 million will run Windows Phone, according to a new study by ABI Research.
THERE are around 7 billion people on the earth. 4.55 Billion Mobile phones means = 63.5% of world Population have phones
The global smartphone audience surpassed the 1 billion mark in 2012
While the economic recession adversely affected the global markets; the global smartphones market was one of the very few markets that did not have impact of the global meltdown. The smartphones market with an annual growth rate of 12.8% from 2008 to 2009 is expected to grow by 26% over 2009 to become a $69.8 billion market in 2010.
The Asia-Pacific smartphones market stood at $17.1 billion in 2009 which is expected to become a $45.2 billion market in 2014 growing at a CAGR of 18.6% during 2009 – 2014.
ANDROID IS THE KEY PLAYER SINCE 2011 AND STILL IT IS THE KING IN SALES FIGURE . IOS AND WINDOWS COME AFTER IT.
As of the end of Q2 2014, Android was the most popular operating system, with a 84.7% market share, followed by iOS with 11.7%, Windows Phone with 2.5% and BlackBerry with 0.5%.
Compound annual growth rate (CAGR) is a business and investing specific term for the geometric progression ratio that provides a constant rate of return over the time period.
The previous smartphones were limited by the unstable wireless Internet environment, slow mobile Internet connections, and limited content.
Original equipment manufacturer (OEM) is a term used when one company makes a part or subsystem that is used in another company's end product.
An original design manufacturer (ODM) is a company that designs and manufactures a product as specified and eventually rebranded by another firm for sale. Such companies allow the brand firm to produce (either as a supplement or solely) without having to engage in the organization or running of a factory.
Smartphone is a tremendous technology that has transformed our world in a variety of diﬀerent ways.
It has exploded onto the mainstream market and has become a part of popular culture.
It has revolutionized the motions of communication between people.
Allows instant access to information in the palm of our hands
In just a few years, Smartphones have become very popular as major developers has created new ways in which we can use our Smartphone. Much of Smartphone’s capabilities revolve around the applications that it oﬀers.
This is very important in determining the future of a Smartphone. Apps give Smartphones an extra edge that ordinary phones do not have. Such apps include advanced photo sharing, games, or Internet services
Much of a Smartphone’s capabilities revolve around the applications that it oﬀers.
Environmental Obtaining the resources required to create smartphones involves the mining of minerals such as coltan, which are toxic to humans and wildlife. Other raw materials, such as oils, copper, plastics, and solvents, have the potential to contaminate both the soil and groundwater. Smartphones also contain toxic chemicals such as lead, bromine, chlorine, mercury, and cadmium. The improper recycling of used smartphones damages the environment. Mobile phones can contain dangerous chemicals such as antimony, cadmium, copper, lead, arsenic, nickel and zinc, which can run off into surrounding water bodies or seep into soil contaminating wildlife and drinking water. Worker conditions The capacitors in electronics use minerals mined in developing countries. Workers, including children, have been forced to work at gunpoint while mining for smartphone materials. The electronics soldering in smartphones require tin, 30% , The tin extraction process has been identified as environmentally destructive Social Human interaction has changed from direct to virtual – smartphone addiction has caused a lot of human brain change and a lot of lost learned skills – lack of concentration. Legal smartphone patents licensing and litigation is an ongoing business battle by smartphone manufacturers including Sony, Google, Apple Inc., Samsung, Microsoft, Nokia, Motorola, and HTC, among others, in patent litigation. The conflict is part of the wider "patent wars" between multinational technology and software corporations. To secure and increase their market share, companies granted a patent can sue to prevent competitors from using the methods the patent covers. Since 2010 the number of lawsuits, counter-suits, and trade complaints based on patents and designs in the market for smartphones, and devices based on smartphone OSes such as Android and iOS, has increased significantly. A "patent war" between Samsung and Apple started when the latter claimed that the original Galaxy S Android phone copied the interface—and possibly the hardware—of Apple's iOS for the iPhone 3GS. Security Malware, virus, Trojans, personal information theft etc Disturbing sleep Using smartphones late at night can disturb sleep due to the bright screen light affecting melatonin levels and sleep cycles – causing lack of concentration – weak eyesight and other psychological, medical problems by radiation of wave spectrum and screen radiation.
The mobile phone industry in India would contribute US$ 400 billion in terms of gross domestic product (GDP) of the country in 2014. This sector which is growing exponentially is expected to generate about 4.1 million additional jobs by 2020, as per Groupe Speciale Mobile Association (GSMA).
The shift to smartphones is expected to continue in all regions. In 2015, developed markets will almost complete their transition to smartphones, with small demand for entry- level phones remaining. This will see mature markets become almost entirely dependent on replacements and will raise the stakes for growth in emerging markets. Even on a global basis, 2015 will see the installed base of smartphones overtake that of feature phones. Android remains the dominant operating system over the forecast period but a growing proportion of shipments do not deliver Google services. The operating system becomes less strategically important over the forecast period as the ecosystem war moves further up the software stack. The mobile phone and smartphone market has become more competitive, complex and connected over the past three years. Connected not just in terms of connectivity and sensor advancements, but the smartphone segment's interrelationship with other markets and business models. It is myopic to discuss the mobile phone and smartphone markets and their value creation, either directly or indirectly, in isolation. Burgeoning ecosystems from the Web, a new wave of content and services and convergence with other established and emerging hardware segments are all affecting how value is created and extracted from the smartphone market.
This has two fundamental consequences: Firstly, it means that the smartphone market is as dynamic as ever and is far from the permanent two-horse race between Apple and Samsung that is depicted by some industry commentators. In addition, although an operating system duopoly exists between Android and iOS, fragmentation caused by Chinese government regulation and ecosystem growth on top of Android means the competitive significance of this duopoly is declining. Android's dominance does not translate directly into dominance for Google. The complexity of the smartphone market and its broader relationship with other technology segments and business models means change is likely to be abrupt and substantial. Secondly, success in the smartphone market and the way in which value is extracted is fundamentally changing. This raises questions about which attributes will define success over the four years of our forecast period given the challenges facing an abundance of traditional mobile phone manufacturers. The company has a broader business model such as advertising or retail that mobile extends and enriches thanks to its advantages of reach, engagement, context, connectivity and increasing affordability. Good examples are Amazon and Xiaomi; both supply hardware but margin is largely derived elsewhere.
Attributes are not mutually exclusive, nor will they characterise all players that participate in the smartphone market over the coming years. The low barriers to entry that have come to typify smartphone manufacturing means the long tail of manufacturers will continue to grow. However, this long tail will be characterised by extremely low margins for the majority.
Further change and disruption to the smartphone industry is highly likely over the forecast period. Samsung's dominance is set to come under growing pressure from the combined abundance of smaller Chinese players and new manufacturing challengers with mounting scale and cost advantages. Furthermore, the necessity for diversification will see Samsung face mounting competition from Web players from both East and West. This too will affect Apple: its successes in delivering content and services and in hardware integration will determine its progress and the speed at which it too feels growing pressure on profit margins.
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