4. “ There are things known and
there are things unknown, and
in between are the doors of
perception
- Aldous Huxley
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5. What does it mean?
● It means perceptions can influence the way
we think about anything and that the
original data could be very different from
our perceptions.
● Our prejudices and ignorance will make us
overlook the original data.
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6. West and East
● Studies show that the prejudices that
people in the west have about the east,
have made them overlook the drastic
changes in the world.
● They are blinded to the fact that social
change happens before economic change.
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7. “ West: People live in small
families and live a longer life.
East: People live in large
families and live a shorter life.
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8. What should we undersand?
● Average Data is irrelevant and dangerous
● Relational data is the closest to
interpretation of actual scenario.
● Perceptions and myths are disproved
because of the variation in average data
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10. Need of the hour?
● Data that is contextualized
● Data Visualization
● Publicly funded statistics and searchable
and accessible data.
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11. Data Visualization
Data Visualisation is viewed by many disciplines as a modern
equivalent of visual communication. It involves the creation
and study of the visual representation of data, meaning
"information that has been abstracted in some schematic
form, including attributes or variables for the units
of information"
12. Why do we need it?
● Compiling vast databases would be useless, if
data is not communicated properly
● Game changing data might remain hidden if not
communicated properly
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14. Relevance to managers
● There is a pressing need for more business-minded
people who can think quantitatively and make
decisions based on data and analysis, and business-
minded people who can do so will become
increasingly valuable.
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