Vincent PRETET
vincent@33entrepreneurs.co
Simon BAUDRIER
33entrepreneurs
Bordeaux, France
Contact
111110010110001010001101...
48% 42%
1%
3%
4%
2%
InvestinginWineTechGlobalinsightsAreportby33entrepreneurs-2014Q2
…at an increasing speed…
A TRADITIONA...
raised 70% USA & 30% Europe
+$790 million
raised by 500 wine startups
+$500 million
Many investments
in WineTech…
Investin...
raised 70% USA & 30% Europe
+$790 million
raised by 500 wine startups
+$500 million
Many investments
in WineTech…
Investin...
33entrepreneurs is the first venture capital company
in the world focusing on wine tech, alongside with
food and tourism.
...
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33insights: Investing in WineTech, Global Insights

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At 33entrepreneurs, we focus on three verticals: wine, food and tourism. In those fields, we are looking for the most promising teams, the boldest ideas, the most exciting technology. As a consequence, we invest significantly into market analysis and surveys. We have a team of Tech Analysts investigating WineTech, FoodTech and TourismTech StartUps. We also have some secret sauce... We are pleased to share some insights here on the 5,500 StartUps we are monitoring.
You will find the following survey based on 550 Wine StartUps worldwide, that we keep up to date on. More is to come on 33insights.

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33insights: Investing in WineTech, Global Insights

  1. 1. Vincent PRETET vincent@33entrepreneurs.co Simon BAUDRIER 33entrepreneurs Bordeaux, France Contact 111110010110001010001101110011010110000011110010110001010001101110011010111111001011001 111001011000101000110111001101011000001111001011000101000110111001101011111100101100010 1110010110001010001100010111100101101001010100000111100101100010100011011100110101111 0010110001010001100010111100101101001010100000111100101100010100011011100110101111110 1100010100011000101111001011010010101000001111001011000101000110111001101011111100101 010110000101111001011010010100010111100110101101111001011001110101011010011010110000101 101100001011110010110100101000101111001101011011110010110011101010110100110101100001011 11110010110001010001101110011010110000011110010110001010001101110011010111111001011000 1001011000101000110111001101011000001111001011000101000110111001101011111100101100010 1100101100010100011000101111001011010010101000001111001011000101000110111001101011111 0101100001011110010110100101000101111001101011011110010110011101010110100110101100001011 10001010001100010111100101101001010100000111100101100010100011011100110101111110010110 Investing in WineTech Global insights ©33entrepreneurs 2014 A report undertaken by 33entrepreneurs in 2014Q2 500 StartUps reviewed 10 in-depth analysis
  2. 2. 48% 42% 1% 3% 4% 2% InvestinginWineTechGlobalinsightsAreportby33entrepreneurs-2014Q2 …at an increasing speed… A TRADITIONAL MARKET TO DISRUPT Innovation is spurring from various places, even in a traditional industry such as the wine sector. More than 500 StartUps are disrupting this market which is worth $250 to 300 billion every year, and expected to grow by 18% in the 5 coming years. Furthermore, online sales are expected to grow 30% each year. How do those 500 StartUps breakdown into the Wine Industry Value Chain in 2013? How do those 500 StartUps breakdown by foundation year? B2BEquipment Innovation in Universty Labs B2BSales B2CSales B2CApps B2CProducts Oenotourism 46% 12% 7% 7% 6% 22% SELL SELL SELL SELL SELL SELL SELL SELL SELL SELL SELL SELL StartUps Apps from Google Play and AppStore + 4000 research papers Research papers from Google Scholar More than 500 StartUps innovating in WineTech… iPhone Launch base 100 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 …everywhere on earth Sources: StarUps data are based on AngelList, F6S, Gust, Crunchbase.
  3. 3. raised 70% USA & 30% Europe +$790 million raised by 500 wine startups +$500 million Many investments in WineTech… InvestinginWineTechGlobalinsightsAreportby33entrepreneurs-2014Q2 Vinfolio Vino Volo 1855 Club W IBG Coravin Lot18 Wine.com Naked Wines Vivino 2 30,5 3 3,5 19 20 4,5 4,5 6 9,5 8 714 2 1411 1 1 11 14,5 11 10 8 75 including $200m before 2000 2006 2010 2014 30 10 1 10 7 B2B Sales B2C Sales B2C Apps B2C Products SELL SELL SELL SELL SELLSELL SELL
  4. 4. raised 70% USA & 30% Europe +$790 million raised by 500 wine startups +$500 million Many investments in WineTech… InvestinginWineTechGlobalinsightsAreportby33entrepreneurs-2014Q2 B2B Sales B2C Sales B2C Apps B2C Products SELL SELL SELL SELL SELLSELL SELL Coravin 2011, Burlington (USA) B2C product company specialising in machines to pour and enjoy fine wines without removing the cork. Now: Coravin Model: Medical devices Vino Volo 2004, San-Francisco (USA) B2C wine retailer with tasting lounges and retail shops in +30 airports across North America. Now: Vino Volo Model: Starbucks Lot18 2011, New York City (USA) B2C online company operating as a wine buying club: access to high-quality, hard-to- find wine and other fine products. Now: Lot18 (+Tasting Room) Model: Vente Privée 1855 1995, Paris (France) B2C online company selling fine wine “en primeur” in return for a discount price. Now: Heracles Wine.com 1998, San Francisco (USA) B2C online retailer offering a large selection of domestic and imported wines. Now: Wine.com Model: Amazon Club W 2011, Los Angeles (USA) B2C customised, subscription based site for wine. Monthly shipments delivered to customers’ door. Now: Club W Naked Wines 2008, Norwich (UK) B2C customer-funded online wine retailer, where customers sponsor independent winemakers to get a discount. Now: Naked Wines Model: Kickstarter for vineyards Inertia Beverage Group 2002, Napa (USA) B2B service company supporting wineries’ direct sales: wine shipping, eCommerce, software solutions, telesales. Now: Wine Direct Vivino 2009, Copenhagen (Denmark) Mobile App company to help remember wines and learn more about them. Now: Vivino Model: Shazam Vinfolio 2003, San Francisco (USA) B2C online company with a marketplace for fine wines and a cellar management software. Now: rebought by VF Wine Model: eBay for wine collectors
  5. 5. 33entrepreneurs is the first venture capital company in the world focusing on wine tech, alongside with food and tourism. Having unique capabilities in dealflow acquisition, we rely on sucessful entrepreneurs (aka Mentors) and proven methods from TechStars and the Global Accelerator Network to grow the next generation of entrepreneurs and great StartUps. Based in Bordeaux, France, 33entrepreneurs is founded by entrepreneurs, funded by entrepreneurs, for entrepreneurs. Want to know more about this report ? Contact us for more details. ACCELERATING STARTUPS Investing in the most promising teams and tech is extremely challenging. At 33entrepreneurs, we combine unique skills to discover the best teams worldwide and to grow them, from seed level, as future industry leaders. InvestinginWineTechGlobalinsightsAreportby33entrepreneurs-2014Q2 … which we can learn from Insular industry Difficulty to enter if you are not an insider. Complex law regulation Highly regulated alcoholic beverage sales and distribution. Annual business Dependant on the harvest and weather conditions Talent shortage Due to non competitive salaries. Capital intensive industry. Logistics Wine is a heavy, fragile product making it difficult to store and transport. Digital is a low priority for wineries Wineries value mostly production. Rubik’s Cube Locks best practices Solving a real burning need and creating value Seizing opportunities in a traditional market Building a great team with complementary skills Partnering with wine insiders UNIQUE DEALFLOW ACQUISITION at 33entrepreneurs Web Platforms Applications from AngelList, F6S Quantitative VC Automated Search from the Web Investment Analysts Qualitative Search on specific targets StartUp Contests Face-to-face meetings in real life Mentors’ Connections Qualified targets Communication Sponsors, press & social media University Labs To build in the future

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