Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation
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Conversion optimisation in a controlled testing environment is critical for the success of your online business. During this presentation, you will see real life A/B tests and results from some leading websites in Europe and North America selling digital and tangible products and services. By the end of this webinar, you will: -Learn how testing can increase revenue for your online business -Identify testing trends in your industry -Walk away with inspiration for your next A/B test To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-EU-Conversion-Optimisation.html
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Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation
- 1. Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation Justin Rondeau Chief Editor & Evangelist WhichTestWon @whichtestwon @jtrondeau
- 2. Revenue Revelations – Best practices for the digital economy Who I am: ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 3. Revenue Revelations – Best practices for the digital economy Version A Version B ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 4. Revenue Revelations – Best practices for the digital economy Testing = Competitive Advantage 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Marketers who run A/B tests on email campaigns Marketers who run A/B or Multivariate tests on web pages How Many Marketers Use Tests to Optimize Response Rates? ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 5. Revenue Revelations – Best practices for the digital economy Testing in the Subscription Industry 26% 43% 74% 57% 0% 20% 40% 60% 80% 100% A/B or multivariate testing on landing pages Price testing for subscription offers % Conducted Test % Not Used ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 6. Revenue Revelations – Best practices for the digital economy Why Bother Testing? Most subscription sites are designed by using: Owner‟s “gut” Pre-formatted templates Copying competitors „Best Practices‟ Not testing. ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 7. Revenue Revelations – Best practices for the digital economy Ecommerce Category Page Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 8. Revenue Revelations – Best practices for the digital economy Winner? ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Results: 44% Lift in Purchases & 66% Lift in RPV Brand: Jules.fr Agency: Altima Technology: Google Website Optimizer
- 9. Revenue Revelations – Best practices for the digital economy Overlay Copy Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 10. Revenue Revelations – Best practices for the digital economy Winner Results: 108.3% Lift in Double Opt-In Newsletter Subscribers at 98% Confidence Brand: Star-Kauf Agency: QUISMA Testing Tech: Google Website Optimizer ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 11. Revenue Revelations – Best practices for the digital economy GWO Users Be Warned! ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. August 1st
- 12. Revenue Revelations – Best practices for the digital economy Benefit Copy Vs. Button Placement ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 13. Revenue Revelations – Best practices for the digital economy Winner Results: 12.7% Increase in Opened Savings Accounts Brand: MoneYou Agency: Online Dialogue Technology: In-House ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 14. Revenue Revelations – Best practices for the digital economy Search Results Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 15. Revenue Revelations – Best practices for the digital economy Winner ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Results: 49% Lift in Purchases Brand: fonq.nl Agency: In-House Technology: TypeResult
- 16. Revenue Revelations – Best practices for the digital economy Default Content Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 17. Revenue Revelations – Best practices for the digital economy Winner! ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Results: 17.5% Lift in Purchases Brand: KRAS Agency: Online Dialogue Technology: In-House
- 18. Revenue Revelations – Best practices for the digital economy Left Navigation vs. None ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 19. Revenue Revelations – Best practices for the digital economy No Winner Results: No Statistically Significant Lift Brand: Design3000 Agency: QUISMA Technology: Optimizely ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 20. Revenue Revelations – Best practices for the digital economy Offer Copy Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 21. Revenue Revelations – Best practices for the digital economy Winner Results: 22% Lift in Add to Cart Clicks Brand: Haymarket Publishing UK Agency: House of Kaizen Testing Tech: Visual Website Optimizer ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 22. Revenue Revelations – Best practices for the digital economy Which Banner Increased Webinar Sign-Ups? ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 23. Revenue Revelations – Best practices for the digital economy Surprised? ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Results: 65% Lift in Webinar Sign- Ups Brand: Optimeister (Acquired by QUISMA) Agency: In-House Testing Tech: Vertster
- 24. Revenue Revelations – Best practices for the digital economy Multiple vs. Single Offers ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 25. Revenue Revelations – Best practices for the digital economy Winner Results: 81% Lift in Subscription Sales Brand: Sanoma Media Agency: Kwantic Testing Tech: Adobe Test & Target ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 26. Revenue Revelations – Best practices for the digital economy How do Testimonials Impact Sales? ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 27. Revenue Revelations – Best practices for the digital economy Winner ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Results: 34% Lift in Sales Brand: WikiJobs Agency: In-House Testing Tech: Visual Website Optimizer
- 28. Revenue Revelations – Best practices for the digital economy 2 Bonus Test Examples •Email •Mobile
- 29. Revenue Revelations – Best practices for the digital economy Email Blast Template Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 30. Revenue Revelations – Best practices for the digital economy Winner Results: 39% Lift in New Newspaper Subscriptions Brand: WirtschaftsBlatt.at Agency: e-dialog Testing Tech: Proprietary Email Solution & Unbounce for the Landing Page
- 31. Revenue Revelations – Best practices for the digital economy MVT Homepage Device Test ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.
- 32. Revenue Revelations – Best practices for the digital economy Button Imagery Matters Results: 9.23% Lift in Online Registrations Brand: Direct Line Germany Agency: Maxymiser Technology: MaxMOBILE
- 33. Revenue Revelations – Best practices for the digital economy Try Subscription Site Insider - 10 Days for $1 ©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. Sign up for 10 Days of Complete Access to Subscription Site Insider for Less than a Euro! http://www.subscriptionsite insider.com/privateoffer/
- 34. Questions? Email us: webinar@vindicia.com Visit us: Blog: blog.vindicia.com Community: community.vindicia.com Twitter: @Vindicia Website: www.vindicia.com
Editor's Notes
- https://whichtestwon.com/grasshopper-test
- Free Town Offer Helped. Got users to fill out a ‘non-required’ registration form after they installed the game. A/B test on The Sims 3 game launcher page. All versions were designed to fit a screen at 600×800 resolution so that no buttons appeared below the fold. The test ran until it hit 99.9% conclusiveness.
- itors came from a combination of direct traffic, PPC traffic, and affiliate-driven traffic. All PPC ad offers matched the offer on the page. The splash page was the first page they saw.
- Possible Lesson – Simplicity is king. The other wording, though friendly and personal, was too much.
- 95% Confidence, same CTA ‘Calculate Your Quote’ Total Change 9.63% lift…so the button had the biggest impact