A prototype for women's safety. the concept can be extended to GPS enabled backpacks for children. A concept developed by Vinita Silaparasetty when she was 19 years old. It is currently being developed. Email: vinitasilaparasetty@gmail.com

1. 21-05-2018
Product Development
GPS
HANDBAG

2. Market Research
Acceptable Price Range
Factors Affecting Purchase
37% would rather buy one quality item
than several at lower quality.
20% feel the brand of clothes, shoes or
accessories they buy is very important.
37% usually buy mainly sale price or
discount fashion items.
26% often pay more to get better quality.
24% feel that price is not important if they
really like something.
39% tend to buy on impulse.
35% always compare shops for prices.
61% buy clothing and accessories they
like, regardless of the current fashion.
35% always buy at least one item that is in
fashion each season.
24% are more concerned about the
appropriateness than fashionability.
http://newentrepreneursfoundation.com/market-
research-women-handbags-mintel-v-q-research/
Reference:

3. Conclusions from Market Research
Teenagers prefer to buy quality items. Therefore materials
must be durable, yet appropriate for various occasions.
Stitches must be secure.
Colour options and value for money are the next top
priorities for teenagers. Therefore, a reversible bag will give
them the option to switch between two colours at the price
of one bag.
The size of the bag needs to be such that it can contain all
the items that a teenager would need, while not being too
bulky or getting in the way. Thus a small sized bag is ideal.
Teenagers are very conscious about dressing appropriately
for an occasion. Therefore designs should be available for
a variety of occasions.

4. Women's Safety
Target Market
Teenage Girls
Product Features
Style: Sling bag
Concealed GPS Tracker
Reversible (2 fabrics in 1)
GPS tracking app for parents.
Easily accessible batteries.
Trackable in case of theft or
misplacement.
Solution
Handbag with GPS Tracker
Problem Electronic Components
FLORA board
FLORA Ultimate GPS module
Android App
External antenna
Batteries (coin cell)
Conductive thread
Battery case
Chain strap
D-rings
Tag
Spikes (Iron-on)
Beads
Chains
Ribbon decals
Stones
Accessories
Trims
Fleece padding
Snap buttons
Reversible zipper
Textiles
Denim
Chiffon
Twill
Cotton
Velvet
Sizes
Medium
Small
Occasions
Casual
Formal
Semi-formalUsage: Cross Body
Region: India

5. Handbag Pattern
Maximum Capacity : 1/2 kg
Width: 20 cm Height: 16.5 cm

6. Circuit Connections
Flora Board
Flora Ultimate GPS Module
Coin Cell Battery

7. Data Log:
$GPGSV 3.2.345.568790
$GPGSV 4.2.586.985478
$GPGSV 7.34.5945.8948
$GPGSV 6.37.43587438
Map
TRACKER
Tracking App
Supported Device: Android
Features:
Data Log for Latitudes and
Longitudes.
Integrated Google Map for directions
to location.