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BRAND-COMMUNICATIONS-Who-We-Are_Brochure

Looking for new challenges as an Senior Account Executive (Design & Communication) - city : London à CREADS
12 Jan 2017
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BRAND-COMMUNICATIONS-Who-We-Are_Brochure

  1. The agency for a new world Africa’s fortunes favour the brave
  2. The agency for a new world Why leaders invest in building the icons of a new world
  3. Africa’s fortunes favour the brave 3 Who we are We are game changers, disrupters, team players, trusted partners, business innovators, progressive thinkers and international professionals. Brand Communications is a leading independent agency that develops communications for the icons of a new world. We offer a brand-led, 360° approach for clients all across Africa and those entering the continent – including strategy, design, advertising, public relations, public affairs and digital communications. From a rich variety of African and international backgrounds, we come together to work in a collaborative way. Across our team we speak English, French, Afrikaans, Ibibio, Kikuyu, Bafang, Slovak, German, Greek, Italian, Spanish, Flemish, Twi, Ewe, Ga, Fante, Hausa Lingala, Pedi, Swahili, Tigrinya, Amharic, Wolof, Dioula and Zulu. We are at the forefront of dynamic business developments on the continent and, together with our clients, we aim to positively impact the future growth of a new world taking shape. We are driven to help maximise the growth, profitability and campaign outcomes our clients seek to achieve.
  4. Africa’s fortunes favour the brave 4 Navigating for success in a new world Developing the influence of leaders and unlocking the potential of their brands, to make both iconic.
  5. Africa’s fortunes favour the brave 5 New world thinking Employing the intellectual capital of our teams to give leaders, brands and campaigns more standout.
  6. Africa’s fortunes favour the brave 6 360° approach We use a brand-led 360° communications, full-service agency approach to implement iconic branding consistently across all touchpoints.
  7. Africa’s fortunes favour the brave 7 What we do We are committed to developing the icons of a New World and making them recognisable on a regional, national and global stage. At the same time we help international clients on their journey in Africa. Through our strong global partnerships and local networks, we give our clients greater access to promote and grow their leadership and their brands on both regional and world stages. From idea creation to implementation, our full service agency seamlessly joins up a range of communication disciplines to maximise investment and consistency across all client stakeholders and markets. Branding & design Iconic brands Public relations Internal comms Media relations Public affairs Advertising Digital Corporate comms
  8. Africa’s fortunes favour the brave 8 Private Equity in Africa. The frontier market opportunity. Window to your world. African technology takes on the world through interactivity. Pan-African commitment localised. Growing Africa’s insurance industry. Transforming Industry. Transforming Nigeria. Growing cross-border. Through reciprocal relationships. Limitless. Not just a free trade zone, a strategic intervention. Transforming Africa. One girl at a time. Investing in infrastructure. Delivering change. Fuel the life you lead. Competition through local content fuels aspirations. The future is pan-African. The building of a truly home-grown multinational brand. The optimal link for building business in Africa. A paradigm shift in venture capital. Proven pioneer. How building markets transforms lives in Africa. Taking the UK Embassy of Côte d’Ivoire online. Petro Ivoire. Moving Forward. Mobile Technology. Smart Africa. The Wings of Morocco. African, naturally. Building prestige. Capturing the property market in Ghana. Power. People. Progress. Connecting Business. Connecting Africa. BUSINESS COUNCIL FOR AFRICA Urban energy and diversity in Côte d’Ivoire. A selection of our clients
  9. Africa’s fortunes favour the brave 9 Branding, design and advertising
  10. Africa’s fortunes favour the brave 10 Branding and design 1. Align brands to business strategy Business Strategy Brand promise Differentiation / Positioning / Value propositions 2. Position: how to grow the influence of clients and their brands Guide market sentiment Guide client brand experience Guide brand reputation with stakeholders Guide brand reputation with stakeholders Guide internal brand behaviours Brand cut-through 3. Design: how to make clients and their brands cut-through and stand out more than the competition Brand design Visual identity and systems Brand innovation and Digital design Brand optimisation 4. Optimise the brand through consistent, brand-led, 360°communications 360° communications delivered via brand touch points – growth via intangible brand value Growing loyal relationships Creating barriers for competition
  11. Africa’s fortunes favour the brave 11 Advertising We offer our clients a range of advertising services, including design, creative conceptualisation and full production. We are media neutral and not driven by media commissions. We only use those mediums that we think will benefit the brand and be effective touchpoints through which to help realise the objectives of the organisation. We also work with media monitoring agencies for those clients on retainer with us, to help measure brand or product SOV (Share of voice) in the markets, as well as monitor actual implementation of materials by media owners. Television Design and production of epic television commercials as well as motion graphic solutions, used to drive awareness through heightened emotional and creative impact, across either cross border satellite platforms or national terrestrial TV channels Radio Conceptualisation and production of radio commercials or content, for consistent brand presence and awareness locally and across the continent, including broadcast on national and community radio and the rise of specialist, market segment focused stations Billboard From large outdoor sites to smaller gantries and walk-by sites such as bus-stations and the like, we use billboard to drive presence and talkability of brands and their products or services. Print We use print albeit in big newspapers, magazines or niche publications to drive relevant information and brand recall. Online and mobile Increasingly, we use digital communications as the market matures. This includes traditional online advertising campaigns where click-throughs and impressions can be instantly monitored. Mobile broadband volumes are projected to increase by over 200% by 2020 and mobile advertising is becoming a key part of campaigns.
  12. Africa’s fortunes favour the brave 12 Digital
  13. User experience design ― UX is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product User interface design ― User interface design is complementary to UX, the look-and-feel, the presentation and interactivity of a product Web development ― Developing websites and other digital interfaces for hosting via intranet or internet. Using coding skills that involve WordPress, HTML5/CSS3, PHP, Jquery, SQL/MySQL, Bootstrap/Skeleton, foundation ― Types of services include: Web development, Desktop web apps, CMS development, Intranet development, Ecommerce development, Database integration, CRM (Customer relationship marketing), SEP (Search Engine Optimisation) Video and motion graphics — Post production of materials for Corporate and Product Videos, Demonstrations, Explainers, Infographics, Title sequences, etc. — Services include: Storyboarding, Conceptualisation, video editing, motion graphics, animation ― (Motion graphics encompass digitally produced video footage or animation, creating the illusion of motion – usually combined with audio for use in multimedia projects) Africa’s fortunes favour the brave 13 Digital Our Digital design and Web development offerings include the design and building of code, from scratch, for websites, mobile sites, CMS (Content Management Systems), intranets, business tools and all things interactive. Under our Motion offering we also create and develop video production, animation, motion graphics and editing. We plan, conceptualise, produce and edit, using either live-action video or motion graphics to inform, educate, simplify and tell brand stories on screen. Digital Digital design Web development Motion
  14. Africa’s fortunes favour the brave 14 Corporate communications and public relations
  15. Africa’s fortunes favour the brave 15 We create effective and inspiring communications that deliver on business vision, engage stakeholders and manage an organisation’s reputation internally and externally. We understand business and use the full scope of Brand Communications to develop, communicate and manage a cohesive strategy across for your organisation. Our Corporate communications offering and approach Corporate Communications Engaging stakeholders Driving open communications Regular and driven strategic communications, via internal communications at business development moments and milestone moments. Inspiring and inclusive communications that motivate employees around company aims and vision Key messages Internal comms Day-to-day partners Influencer engagement Raising awareness Simple, powerful messages that are delivered consistently on all platforms Profiling CEOs/ business heads using multiple corporate channels Working in close partnership with company leaders, communications, marketing and other divisions Comms with relevant influencers: business leaders, investors, other key communities Through Internal comms, events, input on marketing materials, branding, campaigns, brand revitalisation, etc. Materials Digital strategies CSR Issues management Crises prep management Develop and manage multi-platform corporate materials that reflect the brand and ensure they are being effectively used across the organisation Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on intranet Develop strategy around branding, content delivery, connecting with right audiences Ensure preparedness, including pre-crisis audit of risk issues, scenario planning, readiness training, media training, monitoring, spokesperson identification, logistics preparation, situation set-up, social media engagement and monitoring
  16. Africa’s fortunes favour the brave 16 Public relations We understand the power of story-telling and have a proven track record of success. We take simple and meaningful messages to the right external audiences that deliver a company’s vision and new business lines so you are empowered to shape your own narrative. Using the full scope of Brand Communications, we ensure a company’s message builds on its reputation and in turn grows your impact, strengthens your brand and improves your competitive positioning. Public relations Work plan Creating meaningful PR Develop and implement strategy, translating corporate goals and key messages into plans that integrate communications using multiple channels Cultivate relationships with targeted external audiences that make an impact Public relations Executive comms Media coverage Media relations Materials Identify compelling strategies and stories that reach the right media and other external audiences Speechwriting, scripts, talking points and public presentations for events such as media day and industry events Manage external media coverage, source and manage interviews, to generate positive views about the organisation Cultivate, manage and drive relationships with key business and trade reporters to secure coverage at the right, or critical moments Develop media toolkits, biographies, talking points and briefs Media coaching Digital strategies Industry organisations Events Issues/Crises management Deliver ongoing targeted and relevant media and presentation training for company executives, using live scenarios that match media and industry audiences Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on social media platforms Work with leadership to co-ordinate messaging and engagement with industry organisations Oversee materials for events, content production (multiple channels) and deliver company messages, manage talking points Anticipate and identify challenges and emerging issues. Build processes for leadership to escalate and calibrate around crisis comms, using step-by-step scenarios
  17. Africa’s fortunes favour the brave 17 Public affairs
  18. Africa’s fortunes favour the brave 18 Public affairs Influencing political and regulatory decisions requires penetrating insights, compelling language, powerful arguments and motivating campaigns. By engaging politicians, the media and the public, we can help clients shape, create or adapt to their message and offering. We provide clients with political intelligence and the support they need to engage stakeholders, manage their reputations, and design and run impactful campaigns to achieve their objectives. Public affairs Work plan Creating meaningful PR Develop and implement strategy, translating corporate goals and key messages into plans that integrate communications using multiple channels Cultivate relationships with targeted external audiences that make an impact Public relations Executive comms Media coverage Media relations Materials Identify compelling strategies and stories that reach the right media and other external audiences Speechwriting, scripts, talking points and public presentations for events such as media day and industry events Manage external media coverage, source and manage interviews, to generate positive views about the organisation Cultivate, manage and drive relationships with key business and trade reporters to secure coverage at the right, or critical moments Develop media toolkits, biographies, talking points and briefs Media coaching Digital strategies Industry organisations Events Issues/Crises management Deliver ongoing targeted and relevant media and presentation training for company executives, using live scenarios that match media and industry audiences Develop and oversee digital content which reflects company’s brand and messaging and greater engagement on social media platforms Work with leadership to co-ordinate messaging and engagement with industry organisations Oversee materials for events, content production (multiple channels) and deliver company messages, manage talking points Anticipate and identify challenges and emerging issues. Build processes for leadership to escalate and calibrate around crisis comms, using step-by-step scenarios
  19. LR image Africa’s fortunes favour the brave 19 BC Côte d’Ivoire
  20. S U D A N S O M A L I A D J I B O U T I E R I T R E A E G Y P T L I B Y A A L G E R I A T U N I S I A M O R O C C O W E S T E R N S A H A R A M A U R I T A N I A M A D A G A S C A R B O T S W A N A S O U T H A F R I C A N A M I B I A L E S O T H O SWA ZIL AND ETHIOPIAS I E R R A L E O N E T H E G A M B I A C A P E V E R D E G U I N E A - B I S S A U G H A N A M A L I C Ô T E D ’ I V O I R E B U R K I N A F A S O B E N I N E Q U A T O R I A L G U I N E A S Ã O T O M É P R Í N C I P E C H A DS E N E G A L N I G E R N I G E R I A G U I N E A C E N T R A L A F R I C A N R E P U B L I C C A M E R O O N G A B O N C O N G O D . R . C O N G O K E N Y AU G A N D A S O U T H S U D A N Z I M B A B W E Z A M B I A A N G O L A T A N Z A N I A B U R U N D I R W A N D A Agence dediée Agence relais Bamako – Cotonou – Dakar – Douala Kinshasa – Libreville – Lomé – Nairobi N’Djamena – Ouagadougou – Pointe Noir Francophone media buying footprint extending into Africa We offer Francophone clients pan-African media expertise across 14 countries Our Francophone clients include: Africa’s fortunes favour the brave 20 Our presence in Côte d’Ivoire Our hub for Francophone markets Yvan Guehi leads our Abidjan office which operates as a hub to cover the Francophone West Africa territory, right from building Brand, Public relations, Public affairs and Advertising strategies to implementing campaigns.
  21. Africa’s fortunes favour the brave 21 BC Ghana
  22. Anglophone media buying footprint extending into Africa We offer Anglophone clients pan-African media expertise across 7 countries Our Anglophone clients include: S U D A N S O M A L I A D J I B O U T I E R I T R E A E G Y P T L I B Y A T U N I S I A M A L I C A P E V E R D E S E N E G A L G U I N E A - B I S S A U C Ô T E D ’ I V O I R E B U R K I N A F A S O S I E R R A L E O N E T H E G A M B I A A L G E R I A M O R O C C O W E S T E R N S A H A R A M A U R I T A N I A M A D A G A S C A R B O T S W A N A S O U T H A F R I C A N A M I B I A L E S O T H O SWA ZIL AND ETHIOPIA C E N T R A L A F R I C A N R E P U B L I C C H A D C A M E R O O N E Q U A T O R I A L G U I N E A S Ã O T O M É P R Í N C I P E G A B O N C O N G O N I G E R B E N I N N I G E R I A G U I N E A G H A N A U G A N D A S O U T H S U D A N R W A N D A B U R U N D I T A N Z A N I A K E N Y A Z I M B A B W E Z A M B I A D . R . C O N G O A N G O L A Ghana Nigeria Liberia Sierra Leone Gambia Guinea DR Congo Africa’s fortunes favour the brave 22 Our presence in Ghana Our hub for Anglophone markets Brand Communications Group opened an external branch in Accra-Ghana in 2010. Starting with only one client, Ecobank Gh Ltd, and with a skeletal staff of three, Brand Communications Ghana has grown into a full-service marketing communications agency, led by Tina Boadi.
  23. LR image Africa’s fortunes favour the brave 23 BC Nigeria
  24. Nigerian clients include: Africa’s fortunes favour the brave 24 Our presence in Nigeria A growing presence in this key market Brand Communications recognises the pivotal role that Nigeria occupies on the continent. As one of the emerging economies of Africa, with the largest population and a growing youth demographic, Nigeria continues to represent enormous potential. We are ideally positioned to help our clients reach out to target audiences and increase their market share.
  25. 1 2 3 4 Africa’s fortunes favour the brave 25 Our global presence We are fiercely independent and help clients drive the objectives of their brands, organisations and initiatives using our global and local presence, market knowledge and understanding. Our offices 1 London – Global HQ 2 Abidjan – Francophone markets 3 Accra – Anglophone markets 4 Lagos – Nigerian market
  26. Building iconic brands Audit and analysis Analysis/Brand objective Landscape/Competitors/ Consumers/Research Brand Narrative Ideas/Identity/Design/Creative/ Brand platforms/Channels/ Campaigns Create the narrative and design – Narrative development – Design development – Creative campaign ideas Define goals and objectives – Understand trends and/or market forces – Evaluate current perceptions and channel effectiveness – Perform internal/external audit and gap analysis Develop the strategy and positioning – Validation with audiences – Internal engagement – Strategic development Execute and implement comms – Public relations – Corporate communications – Public affairs – Advertising – Social media – Internal comms – Events and activations – Media monitoring – Brand evaluation and management Strategy and design Values/ Essence/ Benefit/ Differentiation/ Motivation/ Personality Brand Comms Brand comms/ Awareness/ Preference/ Reputation/ Measurement Africa’s fortunes favour the brave 26 Our model 4 steps to successful brand-led, 360°communications that optimise your brand. 4 1 2 3
  27. Africa’s fortunes favour the brave 27 The team Terhas Berhe Founder and Managing Director Terhas Berhe is the founder and Managing Director of Brand Communications. Terhas has over 20 years’ experience in brand development and public relations management, working across Africa and in Canada and the UK. She takes a pragmatic approach to creating and managing campaigns. Her hands-on management style ensures that Brand Communications’ diverse and collective thinking leads to a distinct customer experience for every client. Charles Walker Strategy Director Charles joined Brand Communications in 2011 and leads on strategy for many of the firm’s major clients. He was previously the owner and CEO of Kemistry Brand Consultancy in South Africa until 2009 where he worked on branding and communications strategies for clients including Barclays, Coca-Cola, Vodacom, the South African Broadcast Corporation and the city of Johannesburg. Zarina Banu Senior Director of Corporate Communications Public Relations Zarina joined Brand Communications in 2016, where she leads the Corporate Communications and PR team. She was Senior Counsel at Ogilvy in Hong Kong, where she was part of the team that won the 2015 Holmes Report Asia Pacific Consultancy of the Year. Zarina is a former broadcast journalist. While at Al Jazeera English, Zarina and her teams won the Royal Television Society’s News Channel of the Year for coverage of the 2011 Arab Spring. Mark Sabah Director of Public Affairs Mark joined Brand Communications in 2016 after six years at Hermitage Capital where he led on international government relations for the global Magnitsky campaign. Mark has over 16 years’ experience in public and political affairs in London, Brussels and Hong Kong, where he was a regional director for corporate clients across the Asia-Pacific region. Mark was brought up in Africa, having lived in Mali, Zimbabwe, Lesotho and Namibia before moving to the UK.
  28. Africa’s fortunes favour the brave 28 The team Kam Devsi Head of Brand Design Kam joined Brand Communications in 2015. Kam has worked with numerous global creative agencies including Interbrand, Futurebrand and Siegel+Gale. He has over 20 years’ experience in corporate branding including identity and branding development, developing and directing unique corporate identities for clients such as American Express and Barclays. Kam has been awarded a DBA award for Design Effectiveness, ‘Gold’ at the Transform Awards in 2010 and 2011, as well as ‘Silver’ at the New York Festival. Damien Robins Creative Director Damien joined Brand Communications in 2016 having worked with some of the UK’s most highly regarded Integrated agencies including Ogilvy Mather, Mother, Fold 7 and Wieden+Kennedy. Over an 18 year career, Damien has worked with some of the world’s most well-known brands to create design-led campaigns, events and branding. Damien was born in the Solomon Islands and raised in Australia. He has worked in Australia, the US, Argentina and the UK. Oliver Sarr Head of Digital Oliver was born in The Gambia. He joined Brand Communications in 2008, having previously worked at Gamesman where he was a design engineer. After gaining his Degree from Bradford University, Oliver trained as an Industrial Designer before making the switch to branding and communications. Oliver now heads the digital department that creates Brand Communications’ digital offering such as websites and animations. Oliver leads a team of digital designers, developers, motion designers and animators.
  29. Africa’s fortunes favour the brave 29 The team Yvan Guehi Country Manager, Côte d’Ivoire Yvan, who was born in Côte d’Ivoire, joined Brand Communications in 2009. Yvan became Country Manager for clients in Côte d’Ivoire, after being promoted from Account Manager and Senior Account Manager. In 2016, Yvan opened the Brand Communications office in Abidjan where he leads on long-term growth strategy for clients in West Africa and the Francophone region. Tina Boadi Country Manager, Ghana Tina joined Brand Communications in 2010 as Client Services Director for the Ghana Office. Now as Country Manager, Tina draws on her vast experience gained while working for clients such as Unilever Ghana, the London Development Agency (LDA) and the European Regional Development Fund (ERDF). Tina’s specialities include strategy, branding, advertising and event management. Tina is a member of the Advertising Association of Ghana. Chimène Toko-Awambeng Business Development Manager, Francophone Africa Chimène has an extensive background in consultancy in Europe and Africa. This includes four years of consultancy work in Cameroon and the Republic of the Congo, managing teams of 10 to 15 people on a wide range of clients, focusing on emerging markets. Chimène also spent six years managing portfolios for insurance companies in the commercial sector of France before joining Brand Communications. Chimène is a recent MBA graduate from Hult International Business School. Salihu Mahmud Project Manager, Nigeria Salihu joined Brand Communications in 2008. Salihu co-ordinates on client and project management for all clients based in Nigeria, including Ecobank. Salihu is also skilled at corporate events, product launches, branch openings and works with other offices on pan-African co-ordination. Salihu previously worked in Saudi Arabia and London, specialising in graphic design and digital strategy.
  30. Africa’s fortunes favour the brave 30 A summary of our services Branding and Design — Brand strategy — Positioning — Innovation — Architecture — Marketing planning — Advertising strategy — Brand definition — Brand identity — Creative brand platforms for communications and/or advertising campaigns — Brand guidelines Advertising — Above-the-line campaigns ― Television ― Radio ― Print ― Billboards ― Online and social media advertising — Below-the-line campaigns ― Direct marketing ― Activations ― Promotions ― Launches Corporate comms — Develop key messages — Internal communications — Building partnerships — Engaging influencers — Raising awareness — Create materials — Create and enhance digital strategies — Develop and execute CSR plans — Issues management — Crisis preparation and management Digital — Design and build websites — Design and build mobile sites — Design and develop Intranets — Video production — Animation — Motion graphics — Editing suites — Live action videos — Motion graphics — Post production Public relations — Executive communications — Media relations — Create materials — Media training — Create and develop digital strategies — Event creation and management — Issues management — Crisis preparation and management Public affairs — Political engagement — Government relations — Stakeholder engagement — Crisis management — Campaign engagement and promotion — Regulatory engagement — Speaker platforms
  31. Africa’s fortunes favour the brave 31 Are you ready to access the power and potential of Africa? If you are looking to build excellent communications strategies in Africa, develop relationships across these exciting new markets and tap into a consumer base that is growing at an unprecedented rate, or if you are an African company seeking entry to the UK, Europe or the USA, Brand Communications can help. Contact our offices in the heart of London or in Africa to discuss how we can work together. Website: brandcommsgroup.com Twitter: Corporate communications and Public relations: @brandcomms Public affairs: @brandcommsPA LinkedIn: linkedin.com/company/brand-communications YouTube: Brand Communications London E: london@brandcommsgroup.com T: +44 20 7638 6856 28-29 Threadneedle Street London, EC2R 8AY Abidjan E: abidjan@brandcommsgroup.com T: +225 20 30 59 27 Accra E: accra@brandcommsgroup.com T: +233 302 541 460 F: +233 206 392 894 No. 6C Oleander Street East Legon, Accra Lagos E: lagos@brandcommsgroup.com T: +234 802 798 1911
  32. The agency for a new world Thank you All information within this presentation is Copyright ©2016 Brand Communications. Reproduction, distribution or transmission by any means without the prior permission of Brand Communications is prohibited. All rights reserved. London E: London@brandcommsgroup.com T: +44 (0)20 7638 6856 Accra E: Accra@brandcommsgroup.com T: +233 302 54 14 60 Lagos E: Lagos@brandcommsgroup.com T: +234 802 798 1911 Abidjan E: Abidjan@brandcommsgroup.com T: +225 20 30 59 27
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