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IBM Customer Analytics for Banking
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Virginia Fernandez
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What it takes to earn and keep your customer's business: Show me you know me.
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IBM Customer Analytics for Banking
1.
Manybanksanalyzejustafractionofthe dataavailableabouttheircustomers.This methodlimitstheirabilitytomarkettotheir customersasindividuals—givingthemwhat theywant(andavoidingwhattheydon’t want).Predictinglifeeventsandfinancial eventscangrowloyaltyandtargetoffersto Tom'sTom'srealneeds. Thechallenge Now Tom getsrelevantpromotionsfrom
hisbanktohismobile phone.Tom’sexperienceimproves,andherealizesgreatervaluein whatthebankhastooffer. Tomgetscreditcardoffersandother promotionseverymonthfromhisbankthat he'snotinterestedin.Tomhatesjunkmail. MeetTom Whathisbankneedstodo. TheResults
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