For some, LinkedIn is a necessary evil. But why not use LinkedIn to your advantage? Do you know how LinkedIn content can drastically increase your company's SEO ranking? Improve your social media marketing? Improve your brand visibility and employee satisfaction? If you are not using these suggestions, you are hindering your own professional online presence, as well as that of your company's brand.

1. LINKEDIN SEMINAR
JASON SINCLAIR FOWLER
MARKETING MANAGER VISIONLINK

2. WHY IS LINKEDIN IMPORTANT FOR SEO?
1. TECHNICAL HEALTH OF WEBSITE
2. WEBSITE FUNCTIONALITY
3. ON-PAGE SEARCH ENGINE OPTIMIZATION
4. OFF-PAGE SEARCH ENGINE OPTIMIZATION
5. SOCIAL MEDIA MARKETING

3. WHY LINKEDIN IS IMPORTANT.
• THE WORLD’S LARGEST PROFESSIONAL
NETWORK
• 184M UNIQUE VISITORS IN Q4 2013 ALONE
• 1 OF EVERY 3 PROFESSIONALS ON THE PLANET
• CONTENT GARNERS MORE THAN 6X MORE
ENGAGEMENT THAN JOB PROPERTIES
SOURCE: LINKEDIN

4. LINKEDIN BY THE NUMBERS.
SOURCE: LINKEDIN

5. LINKEDIN BY THE NUMBERS.
SOURCE: LINKEDIN

6. LINKEDIN BY THE NUMBERS.
SOURCE: LINKEDIN

7. HOW ARE YOU “LINKEDIN”?
FOLLOW THE FIT IN & STAND OUT PRINCIPILE

8. THE FIVE PILLARS
1. 1ST FOLD
2. A CONVERSATION NOT A SUMMARY
3. EXPERIENCE / EDUCATION
4. WEB SITES / RICH MEDIA
5. RECOMMENDATIONS / SKILLS / ENDORSEMENTS

9. 1. CHANGE THE COMPANY DISPLAY
NAME

10. 2. A CONVERSATION NOT A
SUMMARY
WHO ARE YOU?
WHAT ARE YOU LIKE?
HOW DO YOU HELP OTHERS?
HOW CAN THEY HELP YOU?
a. A CONVERSATION FROM YOU TO THE VIEWER
b. NEVER IN THE 3RD PERSON
c. END WITH A CALL TO ACTION

11. 3. EXPERIENCE / EDUCATION
FOR EACH POSITION, ANSWER THE FOLLOWING:
a) WHAT DOES THE COMPANY DO?
VISIONLINK PROVIDES SOFTWARE & STRATEGY TO
ORGANIZATIONS IN NEED OF RESOURCES, SUPPORT, AND
TECHNOLOGY TO EFFECTIVELY STRENGTHEN THEIR
MISSIONS & REACH ON LOCAL, NATIONAL &
INTERNATIONAL SCALES.

12. 3. EXPERIENCE / EDUCATION
FOR EACH POSITION, ANSWER THE FOLLOWING:
a) WHAT DOES THE COMPANY DO?
b) WHO DO THEY DO IT FOR? (CUSTOMERS)
c) WHERE DO THEY DO IT? (TERRITORY)
d) WHAT WAS YOUR ROLE AND WHAT MADE YOU
SPECIAL?

13. 3. EXPERIENCE / EDUCATION
FOR EDUCATION, LIST MORE THAN YOUR COLLEGE
EXPERIENCE
a) BUSINESS TRAINING (I.E. MANAGEMENT)
b) TECHNICAL TRAINING (I.E. CISCO)
c) PROFESSIONAL TRAINING (I.E. DALE CARNEGIE)
INTERESTS — SHOW YOUR HUMAN SIDE

14. 4.WEB SITES & RICH MEDIA
a) LIST 3 SITES / SPECIFIC URLS
b) ATTRACTIVE LABELS
c) UPLOAD TO YOUR SUMMARY/EXPERIENCE/
EDUCATION “RICH MEDIA”
= PDF, DOC, PP, PICTURE, LINK TO A VIDEO

15. 5.RECOMMENDATIONS & SKILLS
a) STRIVE FOR AT LEAST 10
RECOMMENDATIONS
b) RECOMMENDATIONS CAN/
SHOULD COME FROM
CUSTOMERS (W/ PRODUCT
DESCRIPTION)
c) MANAGE HOW ENDORSEMENTS
WORK FOR YOU

16. EMPLOYEE LINKEDIN ENGAGEMENT
PROGRAM
1. CONSISTENT BRANDING
2. INCREASED BRAND
VISIBILITY
3. CONSISTENT MESSAGING
4. SHARE COMPANY
UPDATES
5. BIGGER REACH
6. THOUGHT LEADERSHIP
7. TALENT ACQUISITION
8. MORE REFERRAL
TRAFFIC

17. THANK YOU!

18. QUESTIONS?
WHAT DO YOU DO ON LINKEDIN?
I WANT TO KNOW!
PLEASE EMAIL:
FOWLER@VISIONLINK.ORG