5. What is a Blog?
• Website regularly updated with copy, images
video…commonly in reverse chronological order1
• Many of the websites you visit now are technically blogs
• Lines between blog/website are increasingly more blurry
• Platforms like WordPress can enable you to blog and are
capable of being a complete CMS website
Sources: 1. wikipedia.org
6. Why Should I Blog?
• Search Engines love frequent and recent content
• 56% of Indiana Insider Blog traffic via Search in 2010
• Easily updated with up-to-date info
• Once it’s up, very easy to manage
• Content stays live long after the post is written
• 4 of 10 top posts in 2010 were written in 2008 or 2009.
7. Headline Here
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
9. Engage:
• Set up email/RSS subscriptions for your blog
• feedburner.google.com
• Email your mailing list telling them about your blog
• Include snippets in emails to consumers/partners
• Push out via Facebook and Twitter
10. Measure:
• Many different ways to measure
• Analytics platform: Google Analytics, WebTrends, Yahoo Analytics
• Most blog platforms have some bult-in analytics
• In-platform analytics: already set up, less detailed
• External analytics: takes time to set up, very detailed
12. • Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
13. Facebook Stats - 2011
• Nearly 600 million users
• 50% of active users login on any given day
• Average user has 130 friends
• People spend over 700 billion minutes/month on FB
• Roughly 20 hours/month per user
• Users average 23 minutes per Facebook session
• Avg. user connected to 80 community pages,
groups and events
Sources: All stats from facebook.com
14. Facebook.com/Page
Headline Here
• Copy points here copy points here
•Sub text here
• Copy points here copy points here
• Copy points here copy points here
•Sub text here
17. Facebook Ads
• Target exactly who you
want as fans
• Inexpensive way to gain
fans
• Purchase Pay-per-Click,
not Impressions
18. Measure: Facebook Insights
• Copy points here copy points here
•Sub text here
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19.
20. Why Track Web Stats?
Find out:
• How consumers are getting to your site
• What they’re doing while they’re at your site
• How effective your ad campaigns are at driving
traffic
• What search terms users are entering in search
engines to get to your website
21. Why Do We Use Google Analytics?
• Free
• Flexible
• Powerful
• Widely Used
• Easy to compare apples to apples
• Lots of documentation
26. Which Metrics are Important?
Campaign Tracking
http://www.visitindiana.com/?utm_source=twitter&utm_medium=s
ocial%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011