High-end departmental stores

1. VISUAL MERCHANDISING

2. • Bergdorf Goodman is
a luxury goods
department store
based on Fifth Avenue
in Midtown Manhattan
in New York City. The
company was founded
in 1899 by Herman
Bergdorf

3. BRANDS
• The store includes boutiques for
• Chanel,
• Giorgio Armani, Gucci,
• Versace,
• Yves Saint Laurent
• Louivitton
• Tom Ford
• Bergdorf Goodman Men's store
• features exclusive brands such as
• Loro Piana,
• Kiton, Brunello
• , John Lobb,
• Bontoni, Tom Ford,
• Charvet.

4. THE CONSUMERS

5. • Wide range of fashionable and quality clothing for
conservative men and women
• Target customers are more upscale and sophisticated
clientile.
• Customers looking for quality and good merchandise.

6. • Majority of
shoppers are
women, age 25 to
40
• Professional and
wealthy older
ladies carrying
shopping bags of
st.john,slvatore,
chanel

7. VISUAL
MERCHANSISING

8. The firm's work on
Bergdorf's fifth floor
supports his theory
of looking at the
history of a building
and burnishing it,
moving it into the
next generation in a
contemporary way.

9. YVES SAINT LAURENT
WINDOW DISPLAY
• For the beginning of Fashion Week,
windows host to a colourful explosion of
multihued excitement. The windows
glow with bold Ready-to-Wear pieces
that drift between chic Bohemia and a
prismatic universe inspired by Spring’s
tribute to Yves Saint Laurent’s dramatic
colorways.

12. Men’s wear

13. HOLIDAY WINDOWS OF 2011
“LOUIS VUITTON”
“THE CARNIVAL
OF ANIMALS”

16. • LouisVuitton has always been a trendsetter
with animals and out of the box creativity in
luxury design exhibits. But, instead of
following what all of the other fashion houses
did this year with having animals tell a holiday
tale, they took an entirely different approach.
Better yet, their windows became a show
stopper
• They had an entirely different spin on their
holiday windows with their circus theme
exhibit.

17. An unconventional holiday window stands out
from the crowd

18. intresting USE OF
“PROPS”

23. THE
INTERIORS

24. • The space,
designed by Los
Angeles-based
Kelly Wearstler,
has finished
paneling, plank
hardwood floors
and a parchment
overtone that is a
fashionable
extension of the
store.

25. FARGO-Senior visual merchandiser

27. La Rinascente (derived from Rinascita - means "rebirth" in
Italian) is a Thai owned Italian retailer operating upscale
department stores in the area of clothing, household and
beauty products, founded in Milan in 1865 by Luigi
and Ferdinando Bocconi.
La Rinascente was the first
department store to open in
Rome in 1887. Currently La
Rinascente owns a chain of 12
department stores located in
Italian major cities (2 in Milan, 2
in Rome and one each
in Turin, Genoa, Florence, Palerm
o, Catania, Cagliari, Padova, Monz
a)

29. La Rinascente has always played a
decisive role for fashion, present
and punctual at the precise
moment in which trends evolve
and take shape, becoming the
authentication of real aesthetic
standard .
It is also collaborated with the
Triennale, experimenting with
innovative solutions in the
graphics, interior design, with the
support of decorative top names
such as Gio Ponti, Bruno Munari,
Max Huber, Tomas Maldonado,
Robert Sambonet and Albe
Stenier.

30. …Even in the North, until the '50s and '60s, when the shops are still too rare and exclusive department stores and
chains of clothing products have medium- low,
the female audience that is large and seasonally during the Christmas season arrives in Milan to go to see the
Rinascente in fashion clothing and accessories on display even then have that extra touch that makes the
difference.
Rebuilt from the rubble of the Second War World, continues to make in 900 fashion, styles and trends
disseminated, with a view to democratization increasingly sensitive, which aims to engage with taste and glamour
all walks of life.

32. Installation for Milan luxury goods retailer, La Rinascente. Called Clockwork Snow, the
mechanical gears are arranged in a heavenly scene, where snowflakes
have crystallized to form an otherworldly machine

33. The architect - Lifschutz Davidson Sandilands has been inspired by Europe's largest
shopping mall, from Harrods to Galeries Lafayette .

34. “Our ultimate goal is to take it
global and to be recognized all
across Asia, be it in Thailand, China,
Japan or Hong Kong”
“It’s a huge step for us to be able to
do something like this and expand
our footstep to a developed
country,”
“We have a plan to promote Rinascente as a world class
lifestyle brand and to expand locally, with more flagship
stores in Rome, Venice, Florence, Naples and Bologna,”

36. In perfect harmony with the changing socio-historical, La Rinascente has always
maintained its role as a spotlight for great fashion ready, hosting the most
emblematic spaces in its names of Italian style and luxury international, Valentino,
Zegna, from Dolce & Gabbana, Versace and Ralph Lauren .

38. Digital Origami

39. La Rinascente is new, is "reborn" is increasingly a place of worship where you can delight
in a dedicated shop which now includes also the excellent food made ​​in Italy.

41. • Selfridges, Selfridges & Co, is a chain
of high end department stores in the
United Kingdom founded by Harry
Gordon Selfridge in. The flagship store
in London's Oxford Street is the second
largest shop in the UK (after Harrods)
and opened on 15 March 1909.
• Until 1990, the store belonged to
Liverpool's now-defunct Lewis's retail
group. Today it belongs to the Weston
family.

42. SELFRIDGES MALL, BURMINGHAM

43. • Selfridges is one of the world's
finest department stores and
dominates the west end of Oxford
Street. The shop has six floors
offering ten acres of shopping
space, eleven places to eat, two
exhibition halls and countless
services. From high fashion to hi-fi,
wardrobe co-ordination to wedding
lists, it's every shop needed.

44. OXFORD STREET ,LONDON

45. • Selfridge's innovative marketing led to his success. He
tried to make shopping a fun adventure instead of a
chore. He put merchandise on display so customers could
examine it, put the highly profitable perfume counter
front-and-centre on the ground floor, and established
policies that made it safe and easy for customers to shop
— techniques that have been adopted by modern
department stores the world over.

46. • He attracted shoppers with educational and scientific
exhibits

47. Selfridges in London was named world's best department store in
2010.
Selfridges has a history of bold art initiatives
when it comes to the window designs.

48. • Acne Helmut
Lang
• Herve Leger
Anglomania
• Hugo Boss Armani
Collezioni
• Isabel Marant Barbour
• J Brand Diane
von Furstenberg
• Mary Katrantzou
Alexander McQueen Alexander McQueen
• Paul Smith
• Ralph Lauren
• Stella McCartney
Brands catered

49. • It is a place with exclusive luxury goods and world-class
customer service

50. • In the 1920s and 1930s, the roof of the store hosted terraced
gardens, cafes, a mini golf course and an all-girl gun club. The roof,
with its spectacular views across London, was a popular place for
strolling after a shopping trip and was often used for fashion shows.

51. ROOFTOP

52. • DIFFERENT VM OF
SELFRIDGES

53. • Bright, big furry monsters have popped up in Selfridges. These
surreal hybrid creatures have multiple arms and legs. Light-hearted
fun displays playing with scale and creativity

54. • A white Christmas at Selfridges with the monochrome scheme
and striped back placement brought a fresh, uncluttered look

55. Celebrating its centenary

60. INTERIORS

62. • Use of motion in the window