2. 2
Silence is the killer
• Do you need investors to know your story?
• Press coverage has never been harder
3. 3
Economics
Newspapers are dying as
their revenues shrink
Technology
People want immediate
info on their smartphones
Markets
Investors are embracing
social media for research
3 converging trends
4. 4
Only 2 options
• Persist with
the old ways
• Engage investors
with viral power
5. 5
The power of social media
• Prompted 77% of
professional investors
to research an issue
• Prompted 41% of
professional investors
to make
an investment
• Prompted 66% of
business journalists to
write a story
9. 9
• Financial Review
• BRW
• The Australian
• The Times
From London
to Melbourne
• Bond dealer
• Day trader
• Finance journalist
• Retail investor
From Madrid
to Sydney
Our global teams
Editors Cultivators
11. 11
Sample tweets
NAB & MLC become substantial shareholders in
our company <hyperlink>
How our new screening criteria will increase
ROI of projects <hyperlink>
Govt approvals + $200k grant in place for us to
explore major new gold system <hyperlink>
12. 12
Sample tweets
Our shares close up 25% yesterday, more than
2 times above last month’s lows <hyperlink>
Indonesian ban on mineral exports puts us in
sweet spot <hyperlink>
Breakthrough study provides evidence for
our hair growth product <hyperlink>