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1 of 19
1
Be heard, known and understood
2
Silence is the killer
• Do you need investors to know your story?
• Press coverage has never been harder
3
Economics
Newspapers are dying as
their revenues shrink
Technology
People want immediate
info on their smartphones
Markets
Investors are embracing
social media for research
3 converging trends
4
Only 2 options
• Persist with
the old ways
• Engage investors
with viral power
5
The power of social media
• Prompted 77% of
professional investors
to research an issue
• Prompted 41% of
professional investors
to make
an investment
• Prompted 66% of
business journalists to
write a story
6
Our competitive advantage
We have years
of experience
in all 3 critical
areas
7
How we add value
Cultivate
+
Create
+
Curate
8
Our approach
Business
journalism
Social
media
Valuable
content that
validates your
investment
case
9
• Financial Review
• BRW
• The Australian
• The Times
From London
to Melbourne
• Bond dealer
• Day trader
• Finance journalist
• Retail investor
From Madrid
to Sydney
Our global teams
Editors Cultivators
10
Whom you reach
• Retail investors
• SMSFs
• Stockbrokers
• Analysts
• Journalists
• Wealth advisers
• Asset managers
• Market bloggers
11
Sample tweets
NAB & MLC become substantial shareholders in
our company <hyperlink>
How our new screening criteria will increase
ROI of projects <hyperlink>
Govt approvals + $200k grant in place for us to
explore major new gold system <hyperlink>
12
Sample tweets
Our shares close up 25% yesterday, more than
2 times above last month’s lows <hyperlink>
Indonesian ban on mineral exports puts us in
sweet spot <hyperlink>
Breakthrough study provides evidence for
our hair growth product <hyperlink>
13
Outreach the majors
• Retail investors
• SMSFs
• Stockbrokers
• Analysts
• Journalists
• Asset managers
• Commentators
• Market bloggers
14
The results
• Greater liquidity
• Tighter spreads
• More website visits
• More downloads
of offer documents
15
 Altech Chemicals
 OneVue
 Dongfang Modern
 Compumedics
 Blackham Resources
 Troy Resources
 Star Group
 Legend Mining
 PharmAust
 Hammer Metals
 Red Mountain Mining
 Terrain Minerals
 Analytica
 Triton Minerals
 Neometals
 Iron Road
Companies we have helped
 IMX Resources
 Blina Resources
 Burleson Energy
 Sipa Resources
 Shark Mitigation
 Phillips River Mining
 Elysium
 Aquaint
 Victory Mines
 Galicia Energy
 Ram Resources
 Sierra Morena
 Alt Resources
 KBL Mining
 Galilee Energy
 Latin Resources
16
Corporate
newsroom
Twitter
SlideShare
Media &
bloggers
YouTube
LinkedIn
Your channels
17
Essentials:
• Twitter
Outreach many ASX 100 companies
Essentials Plus:
• Twitter
• Corporate newsroom
Bring investors to your website
Blue Chip:
• Twitter
• Corporate newsroom
• LinkedIn & SlideShare
Showcase management’s expertise
Core packages
18
Why Investor Torque?
• Knowledge• Skills
• Results • Record
19
Investor Torque
investortorque.com
Managing editor
David Coe
0422 376 143
david.coe@investortorque.com
Thank you

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Credentials

  • 1. 1 Be heard, known and understood
  • 2. 2 Silence is the killer • Do you need investors to know your story? • Press coverage has never been harder
  • 3. 3 Economics Newspapers are dying as their revenues shrink Technology People want immediate info on their smartphones Markets Investors are embracing social media for research 3 converging trends
  • 4. 4 Only 2 options • Persist with the old ways • Engage investors with viral power
  • 5. 5 The power of social media • Prompted 77% of professional investors to research an issue • Prompted 41% of professional investors to make an investment • Prompted 66% of business journalists to write a story
  • 6. 6 Our competitive advantage We have years of experience in all 3 critical areas
  • 7. 7 How we add value Cultivate + Create + Curate
  • 9. 9 • Financial Review • BRW • The Australian • The Times From London to Melbourne • Bond dealer • Day trader • Finance journalist • Retail investor From Madrid to Sydney Our global teams Editors Cultivators
  • 10. 10 Whom you reach • Retail investors • SMSFs • Stockbrokers • Analysts • Journalists • Wealth advisers • Asset managers • Market bloggers
  • 11. 11 Sample tweets NAB & MLC become substantial shareholders in our company <hyperlink> How our new screening criteria will increase ROI of projects <hyperlink> Govt approvals + $200k grant in place for us to explore major new gold system <hyperlink>
  • 12. 12 Sample tweets Our shares close up 25% yesterday, more than 2 times above last month’s lows <hyperlink> Indonesian ban on mineral exports puts us in sweet spot <hyperlink> Breakthrough study provides evidence for our hair growth product <hyperlink>
  • 13. 13 Outreach the majors • Retail investors • SMSFs • Stockbrokers • Analysts • Journalists • Asset managers • Commentators • Market bloggers
  • 14. 14 The results • Greater liquidity • Tighter spreads • More website visits • More downloads of offer documents
  • 15. 15  Altech Chemicals  OneVue  Dongfang Modern  Compumedics  Blackham Resources  Troy Resources  Star Group  Legend Mining  PharmAust  Hammer Metals  Red Mountain Mining  Terrain Minerals  Analytica  Triton Minerals  Neometals  Iron Road Companies we have helped  IMX Resources  Blina Resources  Burleson Energy  Sipa Resources  Shark Mitigation  Phillips River Mining  Elysium  Aquaint  Victory Mines  Galicia Energy  Ram Resources  Sierra Morena  Alt Resources  KBL Mining  Galilee Energy  Latin Resources
  • 17. 17 Essentials: • Twitter Outreach many ASX 100 companies Essentials Plus: • Twitter • Corporate newsroom Bring investors to your website Blue Chip: • Twitter • Corporate newsroom • LinkedIn & SlideShare Showcase management’s expertise Core packages
  • 18. 18 Why Investor Torque? • Knowledge• Skills • Results • Record
  • 19. 19 Investor Torque investortorque.com Managing editor David Coe 0422 376 143 david.coe@investortorque.com Thank you