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David Coe, business copywriter Sydney

Graphics can improove copywriting and engage stakeholders more effectively

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David Coe, business copywriter Sydney

  1. 1. The powerof graphicshttp://www.youtube.com/watch?v=f7rQbP63Qec 1
  2. 2. $100The mostcounterfeiteddenominationin the worldSource:http://usdebt.kleptocracy.us 2
  3. 3. $10,000About oneyear’s pay forthe averagehumanon earthSource:http://usdebt.kleptocracy.us 3
  4. 4. $1 millionNot as big of apile as youthought, huh?Source:http://usdebt.kleptocracy.us 4
  5. 5. $100 millionFits nicely on astandard sizedpalletSource:http://usdebt.kleptocracy.us 5
  6. 6. $1 billionYou will needhelp robbinga bankSource:http://usdebt.kleptocracy.us 6
  7. 7. $1 trillionIf you spent$1 milliona day sinceJesus wasborn, you Double-stacked pallets of $100m eachwould nothave spent$1 trillionby nowSource:http://usdebt.kleptocracy.us 7
  8. 8. $1 trillionHow $1 trillioncompares witha jumbo jet,a soccer fieldand an The semi-trailerAmericanfootball fieldSource:http://usdebt.kleptocracy.us 8
  9. 9. $15 trillionThe USnational debtis about toexceed 100%of America’sgrossdomestic The semi-trailerproductSource:http://usdebt.kleptocracy.us 9
  10. 10. $115 trillion UnfundedThe unfunded future liabilitiesliabilities of the of the USUS govt, such as govtMedicare, socialsecurity, andmilitary and civil Theservant pensions $15tr already owedSource:http://usdebt.kleptocracy.us 10
  11. 11. Bar charts Govt support for farmers as % of gross farm receiptsWhere something 2007-09 averagesits in the rankings 11
  12. 12. Bar charts Govt support for farmers as % of gross farm receiptsWhere something 2007-09 averagesits in the rankingsThe relative size ofvalues 12
  13. 13. Bar charts Govt support for farmers as % of gross farm receiptsWhere something 2007-09 averagesits in the rankingsThe relative size ofvaluesImportant aspectsof the data One of the lowest levels of govt support in the OECD 13
  14. 14. Art chartsHow numberschange over time 14
  15. 15. Art chartsHow numberschange over time 15
  16. 16. Art chartsHow numberschange over time Source: Elders 16
  17. 17. Flow chartsHow entitiesrelate 17
  18. 18. Line chartsHow seriesrelate 18
  19. 19. Line chartsHow a currentsituation compareswith history 19
  20. 20. Line chartsHow a currentsituation compareswith history 20
  21. 21. Line chartsHow a currentsituation compareswith historyHow a currentsituation compareswith targets 21
  22. 22. Line + barsTo compare annualand quarterly data 22
  23. 23. TablesImportant trendscan be hard to spot 23
  24. 24. Bar chartsTo highlightcritical numbers 24
  25. 25. Bar chartsTo highlightcritical numbers 25

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