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HOSTED BY . . . . . . . PANELISTS . . . . . . .
EVALUATING THE IMPACT
OF DESIGN THINKING IN ACTION II
MURAL WEBINAR
JEANNE...
Why Design Thinking?
UPDATING RESEARCH ON DT OUTCOMES
VALIDATING A NEW MEASUREMENT TOOL
Jeanne Liedtka
UVA Darden Business...
RESEARCH
SITES
RESEARCH
NEW REPORTS
OUR INNOVATION WISH LIST
1. Better choices
2. Decreased risk and investment
3. Increased implementation of ideas
4. Enhanc...
CHANGES IN “HARD”
MEASURABLE OUTCOMES
MEASURABLE CHANGES
IN PERCEPTION
CHANGES IN
THE CONVERSATION
CHANGES IN
HOW PEOPLE
T...
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?
1. Allows us to tie DT to behaviors not just financial flows
OUR APPROACH: DECONSTRUCT ELEMENTS OF DT
WHY?
1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather t...
1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather t...
1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather t...
1. Allows us to tie DT to behaviors not just financial flows
2. Encourages us to think about the metrics we need, rather t...
1. Search for deep understanding of user context and needs
2. Inclusion of diverse perspectives
3. Dialogue-based conversa...
DESIGN THINKING OUTCOMES
DESIGN THINKING OUTCOMES
DESIGN THINKING OUTCOMES
DESIGN THINKING OUTCOMES
DESIGN THINKING OUTCOMES
AN INVITATION
Using our diagnostic, assess how DT is adding value today
in your organization - what benefits have you obse...
ASSESSING DT EFFECTIVENESS
ASSESSING DT EFFECTIVENESS
Q&A
1. Begin to systematically think thru the possible universe of outcomes
2. Identify where you are currently performing wel...
WHAT’S NEXT?
1. Complete the instrument (make sure to include your email)
2. Give us feedback on the instrument
3. Share t...
ONLINE SPECIALIZATION IN DESIGN
THINKING AND INNOVATION
Earn your Specialization in Design Thinking and Innovation by comp...
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MURAL Webinar: Evaluating the Impact of Design Thinking in Action II

In this webinar, Professor Jeanne Liedtka shared updates on her previous research on the impact of design thinking in practice - and introduced a new tool which allows you to self-asses the impact of design thinking within your own organization and see how your results compare to those of other companies.

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MURAL Webinar: Evaluating the Impact of Design Thinking in Action II

  1. 1. HOSTED BY . . . . . . . PANELISTS . . . . . . . EVALUATING THE IMPACT OF DESIGN THINKING IN ACTION II MURAL WEBINAR JEANNE LIEDTKA UVA DARDEN SCHOOL OF BUSINESS KRISTINA JASKYTE BAHR UGA SCHOOL OF SOCIAL WORK MARIANO SUAREZ-BATTAN MURAL
  2. 2. Why Design Thinking? UPDATING RESEARCH ON DT OUTCOMES VALIDATING A NEW MEASUREMENT TOOL Jeanne Liedtka UVA Darden Business School April, 2019
  3. 3. RESEARCH SITES
  4. 4. RESEARCH NEW REPORTS
  5. 5. OUR INNOVATION WISH LIST 1. Better choices 2. Decreased risk and investment 3. Increased implementation of ideas 4. Enhanced organizational adaptability
  6. 6. CHANGES IN “HARD” MEASURABLE OUTCOMES MEASURABLE CHANGES IN PERCEPTION CHANGES IN THE CONVERSATION CHANGES IN HOW PEOPLE THINK BUT, IT’S COMPLICATED…
  7. 7. OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  8. 8. 1. Allows us to tie DT to behaviors not just financial flows OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  9. 9. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than
 the ones we’ve got OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  10. 10. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than
 the ones we’ve got 3. Shows us what deep DT done well should look like in action OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  11. 11. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than
 the ones we’ve got 3. Shows us what deep DT done well should look like in action 4. Gives us a vehicle for measuring direct before & after on
 things we care about OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  12. 12. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than
 the ones we’ve got 3. Shows us what deep DT done well should look like in action 4. Gives us a vehicle for measuring direct before & after on
 things we care about 5. Connects us to decades of existing research in the social sciences OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
  13. 13. 1. Search for deep understanding of user context and needs 2. Inclusion of diverse perspectives 3. Dialogue-based conversations 4. Multiple solutions winnowed through small experiments 5. Creation of infrastructure OUR APPROACH: DECONSTRUCT ELEMENTS OF DT ACROSS RESEARCH SITES
  14. 14. DESIGN THINKING OUTCOMES
  15. 15. DESIGN THINKING OUTCOMES
  16. 16. DESIGN THINKING OUTCOMES
  17. 17. DESIGN THINKING OUTCOMES
  18. 18. DESIGN THINKING OUTCOMES
  19. 19. AN INVITATION Using our diagnostic, assess how DT is adding value today in your organization - what benefits have you observed? Link: http://mur.al/QrPpan8 Full URL: https://ugeorgia.ca1.qualtrics.com/jfe/form/SV_cHKC3P0FHoSE7WZ
  20. 20. ASSESSING DT EFFECTIVENESS
  21. 21. ASSESSING DT EFFECTIVENESS
  22. 22. Q&A
  23. 23. 1. Begin to systematically think thru the possible universe of outcomes 2. Identify where you are currently performing well to tell your story 3. Identify where you are missing opportunities for impact 4. Utilize pre-test/post-test measures to demonstrate impact HOW CAN YOU USE THE NEW MEASUREMENT INSTRUMENT?
  24. 24. WHAT’S NEXT? 1. Complete the instrument (make sure to include your email) 2. Give us feedback on the instrument 3. Share the link with others (link will remain live for 2 weeks) 4. Stay tuned for more….
  25. 25. ONLINE SPECIALIZATION IN DESIGN THINKING AND INNOVATION Earn your Specialization in Design Thinking and Innovation by completing three project-based online courses:  • Design Thinking Workshop (8 weeks) - Combines Design Thinking Part I: Insights to Inspiration and Design Thinking Part II: Ideas to Action  • Discovery Tools (5 weeks) • Creating the Innovative Workplace (5 weeks) Specialization Pricing Pre-register for all three courses by 15 April 2019 to receive your specialization for $1,600. See: www.darden.edu/dtspecialization Get the Field Guide The designing for Growth Field Book: Find on Amazon R E C O M M E N D E D C O U R S E S C H E D U L E : 3 JUN – 2 AUG
 D E S I G N T H I N K I N G W O R K S H O P 9 SEPT – 14 OCT
 C R E AT I N G T H E I N N O VAT I V E W O R K P L A C E & D I S C O V E RY TO O L S P R I C E : $ 4 9 5 P E R C O U R S E - O R - $ 1 , 6 0 0 F O R Y O U R S P E C I A L I Z AT I O N

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