Digital Purchase Journey
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The infographic depicts consumers' transition from physical media to digital media and how the purchase process has changed as a result.
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Digital Purchase Journey
- 1. Digital Purchase Journey 81% 69% Saw the movie before purchasing Played it Previously Considering buying physical book 39% Purchased SAW ADS FOR Physical version Considered purchasing the physical version 40% in living room 37% on a computer Digital version 38% 41% Saw Ads for 85% Watched it 85% digital retailers 44% 94% Heard the song 81% digital retailers with others 77% Played it ALONE 90% 55% Planned purchase Did NOT buy anything else Did NOT compare on TV at home Considered buying the physical version of the game Did NOT compare 56% Played it AT HOME 66% Read on eReader or tablet Bought on computer 62% 63% Planned purchase Spent <10 minutes during purchase 57% Bought at home 81% Listened on mobile device 58% Listened away from home 64% See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling
- 2. Digital Purchase Journey SAW ADS FOR 81% Physical version Digital version 56% on TV before purchasing Considered purchasing the physical version 85% at home Saw the movie 39% Watched it Purchased 40% in living room 37% on a computer with others