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LinkedIn Data Products

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Great data leads to great insights which leads to great products.

Vitaly Gordon, senior products data scientist, talks about the culture, people and tools that have helped LinkedIn become the world’s leading professional social network and one of the most visited sites on the web.

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LinkedIn Data Products

  1. 1. Data Products @LinkedIn – Culture, People and Tools
  2. 2. Before we begin … A dog teaches a boy fidelity, perseverance, and to turn around three times before lying down. Robert Benchley – American Humorist©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 2
  3. 3. What qualifies as a Data Product? Big DataData Product Machine AI Consumer Learning Facade©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 3
  4. 4. Shift in Metrics 2012 2008 2003 1998©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 4
  5. 5. Data Products Timeline Netflix Challenge PYMK Recommendation 2009 2007 Personalization 2006 2004Crawl Search 1998 ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 5
  6. 6. What I’ll talk about Culture People Tools©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 6
  7. 7. Culture People Tools©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 7
  8. 8. Culture1. Everything is a Data Product2. If you can’t measure it, you can’t fix it3. Fewer things are done better©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 8
  9. 9. Data Products on your LinkedIn homepage ORGANIZATION NAME 9
  10. 10. Measurement1. Have core metrics2. Define measure of success3. Rinse and repeat©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 10
  11. 11. Measurement©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 11
  12. 12. Culture©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 12
  13. 13. Culture People Tools©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 13
  14. 14. People1. World class talent is the number one priority2. Data scientists are unicorns3. Let people be©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 14
  15. 15. People©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 15
  16. 16. Some of LinkedIn’s Data Scientists Joseph Adler Gloria Lau Monica RogatiDaniel Tunkelang Daria Sorokina Matheiu Bastian ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 16
  17. 17. Letting people be©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 17
  18. 18. Culture People Tools©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 19
  19. 19. Tools1. For real data products, you need real data2. Invest in infrastructure3. Open Source = Happiness©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 20
  20. 20. Real Data©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 21
  21. 21. LinkedIn Infrastructure Project Voldemort Espresso Apache Kafka DataBus Azkaban Zoie / Bobo Avatara DataFu©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 22
  22. 22. Apache Kafka©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 23
  23. 23. Project Voldemort©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 24
  24. 24. Azkaban©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 25
  25. 25. DataBus©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 26
  26. 26. The Technologist’s Hierarchy of Needs BDFL External Validation Fame Recognition Salary Functionality©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 27
  27. 27. If you need to remember just 3 things1. People are everything2. Data Products drive business3. Easier life => More productivity©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 28
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. ORGANIZATION NAME 29

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