The document discusses the 6 stages of the consumer buying process and how it relates to internet word of mouth on social media. It suggests that brands should focus on stimulating consumers' needs and giving people reasons to talk about the brand organically online rather than relying on ads. It also recommends that brands make it easy for potential customers to find information about products and services through customer service or FAQs in order to drive word-of-mouth marketing through social media.

1. when6 STAGES OF THE CONSUMER BUYING PROCESS meet INTERNET WORD OF MOUTH

2. 6 STAGES OF THE CONSUMER BUYING PROCESS source: Marketing Management by Philip Kotler

3. WORD OF MOUTH

4. INTERNET WORD OF MOUTH Social Media where internet word of mouth occurs

5. 6 STAGES OF THE CONSUMER BUYING PROCESS source: Marketing Management by Philip Kotler

6. crossover… search for word of mouth, not for ad !! Social Media search how does…

7. question what am I suppose to do? search for word of mouth, not for ad !! Social Media search how does…

8. in this case, brands maybe should think about… i.e. hunger stimulates the need to eat. what content/talking can stimulate consumers` need? search for word of mouth, not for ad !! Social Media how does… search

9. in this case, brands maybe should think about… give people a reason to talk about me. and where how to make people reach me easily? search for word of mouth, not for ad !! Social Media how does… search

10. in this case, brands maybe should think about… search for word of mouth, not for ad !! how to make people become my spokespeople? Social Media how to make people say that my stuff is good? how does… search

11. in this case, brands maybe should think about… customer service? FAQ? what can I do for consumers? search for word of mouth, not for ad !! Social Media how does… search

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