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TPM 18th – Enforceable Commitments
Where the industry needs to go?
How we can jointly increase efficiency?
March, 2018
2
Not delivering on commitments leads to inefficiencies in the supply
chain
 Provide sufficient equipment at requested location
as per contractual agreement
 Provide agreed space on vessels and transport plan
 High quality of shipping documents and invoices
 Well trained Customer Service & Sales experts
 Cargo owners provide the committed cargo
(as per contract)
 Cargo owners keep booking discipline
 Provide correct shipment data
 Pay as per agreed credit terms
CARRIER COMMITMENTS SHIPPER COMMITMENTS
Do Carriers and Shippers always
stick to their COMMITMENTS?
3
Carriers and shippers need to deliver on commitments to improve the
overall supply chain
$
Supply chain INEFFICIENCIES are creating unnecessary COSTS for
carriers and shippers

COSTS
 The main focus in the industry should be on IMPROVING THE OVERALL SUPPLY CHAIN for all
relevant stakeholders
 Carriers should be interested to learn from customers and find out WHAT THEY REALLY NEED
Customer Needs (Examples)
2 3 4
HL recently performed market research which confirmed classical customer requirements:
On time delivery1 Space availability
Accessible and knowledgeable
customer service staff
Timely and accurate
documentation
4
What is the impact on Shippers and Carriers
if commitments are NOT fulfilled? (1/2)
SHIPPER Commitment CARRIER Impact
ON TIME DELIVERY
 Place real booking
(no “dummy“ bookings)
 Cargo is available at port
of loading before cut-off
 Correct transmission of
cargo data
 Low vessel utilization
 Loss of revenue
 Additional administrative
workload
 Harm of reputation
 Deliver contractual
volume as agreed
 Deliver booking forecast
 Low vessel utilization
 Loss of revenue
 Additional administrative
workload
 Potential equipment
shortages
 Harm of reputation
SPACE AVAILABILITY
CARRIER Commitment SHIPPER Impact
 Provide equipment as
agreed
 Space availability
 Transit time as per schedule
=> be able to provide info
flow on measuring transit
times
 Inland delivery as per
agreement
 Need for warehouse
buffers
 Costly last minute
contingency planning
 Lost sales/loss of
revenue
 Higher inventory costs
 Reserve space for
volumes contractually
agreed
 Reserve space as per
shippers forecast
 Delayed cargo delivery
at destination
 Possible production
interruptions
 Harm of reputation
 Lost sales/loss of
revenue
ON TIME DELIVERY
SPACE AVAILABILITY
VERSUS
1
2
5
What is the impact on Shippers and Carriers
if commitments are NOT fulfilled? (2/2)
SHIPPER Commitment CARRIER Impact
TIMELY AND ACCURATE DOCUMENTATION
 Provide correct
shipment data
 Provide data on time
 Use agreed channels
 Additional administrative
workload
 Increase of disputes
 Inefficient Customer
Service & Sales teams
 Use right channel of
communication
 Slowdown of booking
process
 Creates double work
within the organization
ACCESSIBLE AND KNOWLEDGEABLE CS STAFF
CARRIER Commitment SHIPPER Impact
 Booking confirmation as per
agreed timeline
 Issue correct shipping
documents
 Issue correct invoices
 Increased administrative
workload
 Delayed cargo release
(B/L)
 Increases claims and
disputes (invoices)
 Unforeseeable extra
costs (storage etc.)
 Professional points of
entry for customers
 Reachability of shipping
experts
 Problem-solving abilities
 Loss of efficiency due
to long waiting times
 Increased
administrative workload
 Harm of reputation
 Lack of satisfaction
TIMELY AND ACCURATE DOCUMENTATION
ACCESSIBLE AND KNOWLEDGEABLE CS STAFF
VERSUS
3
4
6
How can we remove the inefficiencies in the supply chain together?
??
ON TIME DELIVERY SPACE AVAILABILITY
ACCESSIBLE AND
KNOWLEDGEABLE
CUSTOMER SERVICE STAFF
TIMELY AND ACCURATE
DOCUMENTATION
LESS INEFFICIENCIES
TO KNOW THE RIGHT SCREWS CAN LEAD TO
7
 Today’s contracts are fine, there is no need to change anything
 NYSHEX developed a model which can be leveraged into existing contracts
 I would be OK if my MQC gets reduced if I do not deliver what I promise over a 3-month period
 As long as I receive my cargo at destination as per promised date, not minding the route
 Changes to my booked vessel are not accepted unless I make them
We would like your FEEDBACK on following statements
8
Thank you
for your attention!
9
DISCLAIMER
STRICTLY CONFIDENTIAL
This presentation is provided to you on a confidential basis. Delivery of this information to any other person, the use of any third-party data or any
reproduction of this information, in whole or in part, without the prior written consent of Hapag-Lloyd is prohibited.
This presentation constitutes neither an offer to sell nor a solicitation to buy any securities in the United States, Germany or any other jurisdiction.
This presentation contains forward looking statements within the meaning of the 'safe harbor' provision of the US securities laws. These statements are based
on management's current expectations or beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. Actual results may differ from those set forth in the forward-looking statements as a result of various
factors (including, but not limited to, future global economic conditions, market conditions affecting the container shipping industry, intense competition in
the markets in which we operate, potential environmental liability and capital costs of compliance with applicable laws, regulations and standards in the
markets in which we operate, diverse political, legal, economic and other conditions affecting the markets in which we operate, our ability to successfully
integrate business acquisitions and our ability to service our debt requirements). Many of these factors are beyond our control.
This presentation is intended to provide a general overview of Hapag-Lloyd’s business and does not purport to deal with all aspects and details regarding
Hapag-Lloyd. Accordingly, neither Hapag-Lloyd nor any of its directors, officers, employees or advisers nor any other person makes any representation or
warranty, express or implied, as to, and accordingly no reliance should be placed on, the fairness, accuracy or completeness of the information contained in
the presentation or of the views given or implied. Neither Hapag-Lloyd nor any of its directors, officers, employees or advisors nor any other person shall have
any liability whatsoever for any errors or omissions or any loss howsoever arising, directly or indirectly, from any use of this information or its contents or
otherwise arising in connection therewith. The material contained in this presentation reflects current legislation and the business and financial affairs of
Hapag-Lloyd which are subject to change and audit, and is subject to the provisions contained within legislation.
The distribution of this presentation in certain jurisdictions may be restricted by law. Persons into whose possession this presentation comes are required to
inform themselves about and to observe any such restrictions. Neither this presentation nor anything contained herein shall form the basis of, or be relied on
in connection with, any offer or commitment whatsoever. In particular, this presentation does not constitute an offer to sell or a solicitation of an offer to buy
securities of Hapag-Lloyd in the United States. Securities of Hapag-Lloyd may not be offered or sold in the United States of America absent registration or an
exemption from registration under the U.S. Securities Act of 1933, as amended.

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Rolf habben jansen enforceable contracts_rolf_cb_0

  • 1. TPM 18th – Enforceable Commitments Where the industry needs to go? How we can jointly increase efficiency? March, 2018
  • 2. 2 Not delivering on commitments leads to inefficiencies in the supply chain  Provide sufficient equipment at requested location as per contractual agreement  Provide agreed space on vessels and transport plan  High quality of shipping documents and invoices  Well trained Customer Service & Sales experts  Cargo owners provide the committed cargo (as per contract)  Cargo owners keep booking discipline  Provide correct shipment data  Pay as per agreed credit terms CARRIER COMMITMENTS SHIPPER COMMITMENTS Do Carriers and Shippers always stick to their COMMITMENTS?
  • 3. 3 Carriers and shippers need to deliver on commitments to improve the overall supply chain $ Supply chain INEFFICIENCIES are creating unnecessary COSTS for carriers and shippers  COSTS  The main focus in the industry should be on IMPROVING THE OVERALL SUPPLY CHAIN for all relevant stakeholders  Carriers should be interested to learn from customers and find out WHAT THEY REALLY NEED Customer Needs (Examples) 2 3 4 HL recently performed market research which confirmed classical customer requirements: On time delivery1 Space availability Accessible and knowledgeable customer service staff Timely and accurate documentation
  • 4. 4 What is the impact on Shippers and Carriers if commitments are NOT fulfilled? (1/2) SHIPPER Commitment CARRIER Impact ON TIME DELIVERY  Place real booking (no “dummy“ bookings)  Cargo is available at port of loading before cut-off  Correct transmission of cargo data  Low vessel utilization  Loss of revenue  Additional administrative workload  Harm of reputation  Deliver contractual volume as agreed  Deliver booking forecast  Low vessel utilization  Loss of revenue  Additional administrative workload  Potential equipment shortages  Harm of reputation SPACE AVAILABILITY CARRIER Commitment SHIPPER Impact  Provide equipment as agreed  Space availability  Transit time as per schedule => be able to provide info flow on measuring transit times  Inland delivery as per agreement  Need for warehouse buffers  Costly last minute contingency planning  Lost sales/loss of revenue  Higher inventory costs  Reserve space for volumes contractually agreed  Reserve space as per shippers forecast  Delayed cargo delivery at destination  Possible production interruptions  Harm of reputation  Lost sales/loss of revenue ON TIME DELIVERY SPACE AVAILABILITY VERSUS 1 2
  • 5. 5 What is the impact on Shippers and Carriers if commitments are NOT fulfilled? (2/2) SHIPPER Commitment CARRIER Impact TIMELY AND ACCURATE DOCUMENTATION  Provide correct shipment data  Provide data on time  Use agreed channels  Additional administrative workload  Increase of disputes  Inefficient Customer Service & Sales teams  Use right channel of communication  Slowdown of booking process  Creates double work within the organization ACCESSIBLE AND KNOWLEDGEABLE CS STAFF CARRIER Commitment SHIPPER Impact  Booking confirmation as per agreed timeline  Issue correct shipping documents  Issue correct invoices  Increased administrative workload  Delayed cargo release (B/L)  Increases claims and disputes (invoices)  Unforeseeable extra costs (storage etc.)  Professional points of entry for customers  Reachability of shipping experts  Problem-solving abilities  Loss of efficiency due to long waiting times  Increased administrative workload  Harm of reputation  Lack of satisfaction TIMELY AND ACCURATE DOCUMENTATION ACCESSIBLE AND KNOWLEDGEABLE CS STAFF VERSUS 3 4
  • 6. 6 How can we remove the inefficiencies in the supply chain together? ?? ON TIME DELIVERY SPACE AVAILABILITY ACCESSIBLE AND KNOWLEDGEABLE CUSTOMER SERVICE STAFF TIMELY AND ACCURATE DOCUMENTATION LESS INEFFICIENCIES TO KNOW THE RIGHT SCREWS CAN LEAD TO
  • 7. 7  Today’s contracts are fine, there is no need to change anything  NYSHEX developed a model which can be leveraged into existing contracts  I would be OK if my MQC gets reduced if I do not deliver what I promise over a 3-month period  As long as I receive my cargo at destination as per promised date, not minding the route  Changes to my booked vessel are not accepted unless I make them We would like your FEEDBACK on following statements
  • 8. 8 Thank you for your attention!
  • 9. 9 DISCLAIMER STRICTLY CONFIDENTIAL This presentation is provided to you on a confidential basis. Delivery of this information to any other person, the use of any third-party data or any reproduction of this information, in whole or in part, without the prior written consent of Hapag-Lloyd is prohibited. This presentation constitutes neither an offer to sell nor a solicitation to buy any securities in the United States, Germany or any other jurisdiction. This presentation contains forward looking statements within the meaning of the 'safe harbor' provision of the US securities laws. These statements are based on management's current expectations or beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Actual results may differ from those set forth in the forward-looking statements as a result of various factors (including, but not limited to, future global economic conditions, market conditions affecting the container shipping industry, intense competition in the markets in which we operate, potential environmental liability and capital costs of compliance with applicable laws, regulations and standards in the markets in which we operate, diverse political, legal, economic and other conditions affecting the markets in which we operate, our ability to successfully integrate business acquisitions and our ability to service our debt requirements). Many of these factors are beyond our control. This presentation is intended to provide a general overview of Hapag-Lloyd’s business and does not purport to deal with all aspects and details regarding Hapag-Lloyd. Accordingly, neither Hapag-Lloyd nor any of its directors, officers, employees or advisers nor any other person makes any representation or warranty, express or implied, as to, and accordingly no reliance should be placed on, the fairness, accuracy or completeness of the information contained in the presentation or of the views given or implied. Neither Hapag-Lloyd nor any of its directors, officers, employees or advisors nor any other person shall have any liability whatsoever for any errors or omissions or any loss howsoever arising, directly or indirectly, from any use of this information or its contents or otherwise arising in connection therewith. The material contained in this presentation reflects current legislation and the business and financial affairs of Hapag-Lloyd which are subject to change and audit, and is subject to the provisions contained within legislation. The distribution of this presentation in certain jurisdictions may be restricted by law. Persons into whose possession this presentation comes are required to inform themselves about and to observe any such restrictions. Neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever. In particular, this presentation does not constitute an offer to sell or a solicitation of an offer to buy securities of Hapag-Lloyd in the United States. Securities of Hapag-Lloyd may not be offered or sold in the United States of America absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended.