Деловой интернет – 2014

1. WiFi
Map
www.wifimap.io!
Paid to Free and back!
keep growing and earn

2. Our
campaign
27
July,
2014.
Sunday
• WiFi
Map
Pro
• App
Store
(iPhone)
• appturbo.it
(App
of
the
day)
• 2
days
price
discount
• $4.99
to
Free
• Worldwide
WiFi
Map
LLC
Oct
10,
2014
2

3. Before
• 2
Millions
downloads
(iPhone)
• Zero
downloads
(Android)
• $18K
per
month
WiFi
Map
LLC
Oct
10,
2014
3

4. APer
• 4.2
Millions
downloads
(iPhone)
• 0.6
Millions
downloads
(Android)
• $90K
(August)
• $45K
per
month
WiFi
Map
LLC
Oct
10,
2014
4

5. Strategy
• FREE
+
PRO
version
• While
campaign
– PRO
generates
traffic
for
FREE
– FREE
looks
like
a
PRO
• APer
campaign
– FREE
converts
users
to
PRO
WiFi
Map
LLC
Oct
10,
2014
5

6. Campaign.Enter
• Screenshots
(A/B
tesZng)
• LocalizaZon
(screenshots,
app
name,
keywords)
• “App
of
the
day”:
screenshots,
app
name,
icon
• Server
scalability
• Unlock
funcZonality
in
FREE
version
remotely
• OpZmize
social
sharing
• Drop
price:
3
hours
before
campaign
(by
country)
WiFi
Map
LLC
Oct
10,
2014
6

7. Campaign.Exit
• Right
Zme
for
exit
– MAX
traffic
– Beginning
a
hour
• $0.99
for
the
first
hour
• Right
price
aPer
$0.99
(depends
on
compeZtors
in
your
category)
• Lock
funcZonality
in
FREE
version
to
convert
people
to
PRO
WiFi
Map
LLC
Oct
10,
2014
7

8. Result
The
best
campaign
in
history
of
appturbo.it
WiFi
Map
LLC
Oct
10,
2014
8

9. Kirill Kudin
WiFi
Map
www.wifimap.io!
"facebook.com/kirillkudin
! !kirill@wifimap.io!