This document promotes the use of VolunteerSpot.com to help PTAs and other organizations boost fundraising event turnout and profits through online volunteer signups and social media engagement. It provides tips on using social media like Facebook, Twitter, and Pinterest to build an online community and generate buzz for both product fundraisers and real-world fundraising events like carnivals and bake sales. Creating a social media plan with a timeline of posts is recommended to enhance communications and encourage greater participation both online and offline.
4. VolunteerSpot.com/TXPTA
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
99% of Organizers - - - 95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
Why Leaders Love VolunteerSpot
9. VolunteerSpot.com/TXPTA
Product Fundraisers
• Who is buying & who is selling?
• From Neighborhood door-to-door to
Facebook wall-to-wall
• Can be in-addition to real-world
fundraising events or stand-alone
• Social channels amplify participation &
profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
14. VolunteerSpot.com/TXPTA
It’s like having a
conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action,
our community will be engaged.
Social Media Strengthens Your Group
18. VolunteerSpot.com/TXPTA
• Upload photos & video and tag volunteers (NOT kids)
• Create ‘Events’ pages for big activities
• Fundraising & Membership Links & Status updates
(#,%)
• Call for Volunteers
• Interesting articles community happenings
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
What to Post
22. VolunteerSpot.com/TXPTA
Add SOCIAL to your communications plan to
Build Buzz and Participation
• Events & Tickets
• Volunteer recruiting
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers, community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
MORE TURNOUT = MORE PROFIT
Real World Fundraisers
24. VolunteerSpot.com/TXPTA
Create a Social Media Plan
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/partners
– Check-ins
– Photo sharing
• Options to donate
25. VolunteerSpot.com/TXPTA
When Where What
1 month
before
• Publish URLs & Twitter/Instagram hashtag on all
materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip
the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before • Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days
before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks
before
Personal buzz
from
community
• Can’t wait for Carnival! Which cake should I bake for
the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s
your fav?
Example:
Fall CarnivalSocial Media Plan
26. VolunteerSpot.com/TXPTA
When Where What
2 – 3 days
before
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest
• Please tweet! #EECarnival
• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!
• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
• Social ambassador badges
“I for EElem, Do U?”
After
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
Social Media Plan (cont.)
29. VolunteerSpot.com/TXPTA
Onsite Socializing
Give ‘em a reason to socialize!
• Tweet, facebook or Instagram
their selfie with your mascot
• Special raffle prizes for
Facebook check-in or
tweeting with event hashtag,
i.e. #EastElemCarnival
• Make a game of tweeting,
Facebooking or
Instagramming sefies or
photobombs with the
principal or coach
33. VolunteerSpot.com/TXPTA
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
Pinterest for Fundraisers
• Highlight “hot” items
• Show off games and
booths
• Show where the
money will go
• Showcase your
theme
• Photos of invitation
• Include website link
below pin
35. VolunteerSpot.com/TXPTA
Like the ideas,
but don’t have time?
MAKE TIME! It’s Strategic
Add a volunteer leader:
Social Communications Coordinator & a
TEAM of Online Ambassadors
Get Help
For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media…
Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about.
BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
Overwhelming????? Get HELP… parent who already involved in SM…
Also, we can help… part of vspot… to help in this process….