Different techniques used
in mobile marketing
Different Techniques
Used in Mobile
Marketing

Introduction
 Mobile Marketing is a multi-channel, digital marketing strategy
aimed at reaching a target audience on their smart phones , tablets
and/or other mobile devices ,via websites , email, SMS and MMS,
social media and apps .
 Mobile is disrupting the way people engage with brands.

 4.5% of Marketing Budget (for paid ads) Spent on Mobile
 60% of B2B and B2C Marketers expect Mobile Marketing
budget to increase
 64% of Mobile CRM Budgets will be spent onApp-content and
retention efforts
 $10.50 billion total mobile marketing estimate

Techniques
 SMS Marketing
 MMS
 Push notification
 App-based Marketing
 In-game Marketing
 QR Codes
 Proximity Services
 Location Based Services
 RinglessVoicemails
 User-Controlled Media

SMS Marketing to connect

MMS Marketing

Push Notification

App Based Marketing

In Game Marketing

QR Codes

Proximity Systems
 Allows each customer with a mobile phone to be tracked
though the centre which shops they go into and for how
long.The system enables special offer texts to be sent to the
phone.

Location-based services
 There are various methods for companies to utilize a
device's location.
 Store locators
 Proximity-based marketing
 Travel information
 Roadside assistance

Ringless voicemail
 The advancement of mobile technologies has allowed
the ability to leave a voice mail message on a mobile
phone without ringing the line

User-controlled media
 Mobile marketing differs from most other forms of
marketing communication in that it is often user
(consumer) initiated (mobile originated, or MO)
message, and requires the express consent of the
consumer to receive future communications

Optimize for micro moments
 Google has identified‘micro moments’ and have diffentiated it into
four categories
 I want to know moment
 I want to go moments
 I want to do moments
 I want to buy moments