2. 1-1
Chapter Learning Objectives
After studying this chapter you should be able to:
– Demonstrate the importance of interpersonal skills in the
workplace.
– Describe the manager’s functions, roles, and skills. –
Define organizational behavior (OB).
– Show the value to OB of systematic study.
– Identify the major behavioral science disciplines that
contribute to OB.
– Demonstrate why there are few absolutes in OB.
– Identify the challenges and opportunities managers have in
applying OB concepts.
3. 1-2
– Compare the three levels of analysis in this book’s OB
model.
The Importance of Interpersonal Skills
Understanding OB helps determine manager
effectiveness
– Technical and quantitative skills are important
– But leadership and communication skills are CRITICAL
Organizational benefits of skilled managers
– Lower turnover of quality employees
4. 1-3
– Higher quality applications for recruitment
– Better financial performance
They get things done through other people.
Management Activities:
– Make decisions
– Allocate resources
– Direct activities of others to attain goals
What Managers Do
5. 1-4
Work in an organization
– A consciously coordinated social unit composed of two or
more people that functions on a relatively continuous basis
to achieve a common goal or set of goals.
7. 1-6
Management Functions: Plan
A process that includes defining
goals, establishing strategy, and
developing plans to coordinate
activities.
As managers advance, they do this
function more often.
Control
Lead
Organize
Plan
16. 1-15
Katz’s Essential Management Skills
Technical Skills
– The ability to apply specialized
knowledge or expertise
Human Skills
– The ability to work with,
understand, and motivate other
people, both individually and in
groups
Conceptual Skills
17. 1-16
– The mental ability to analyze and diagnose complex
situations
Luthans’ Study of Managerial Activities
Is there a difference in frequency of managerial activity
between effective and successful managers?
Four types of managerial activity:
– Traditional Management
• Decision-making, planning, and controlling.
– Communication
• Exchanging routine information and processing paperwork
– Human Resource Management
18. 1-17
• Motivating, disciplining, managing conflict, staffing and
training.
– Networking
• Socializing, politicking, and interacting with others.
19. 1-18
Successful vs. Effective Allocation by Time
Managers who promoted faster (were successful) did different
things than did effective managers (those who did their jobs well)
20. 1-19
A field of study that
investigates the impact that
individuals, groups, and
structure have on behavior
within organizations, for
the purpose of applying
such knowledge toward
improving an
organization’s effectiveness.
E X H I B I T 1–2
Organizational Behavior
21. 1-20
Intuition and Systematic Study
• Gut feelings
• Individual observation
• Commonsense
Intuition
• Looks at relationships
• Scientific evidence
• Predicts behaviors
Systematic
Study
22. 1-21
The two are complementary means of predicting
behavior.
An Outgrowth of Systematic Study…
Evidence-Based Management (EBM)
24. 1-23
Managers Should Use All Three Approaches
The trick is to know when to go with your gut.
– Jack Welsh
Intuition is often based on inaccurate information
Faddism is prevalent in management
Systematic study can be time-consuming
Use evidence as much as possible to inform your intuition
and experience. That is the promise of OB.
26. 1-25
The science that seeks to measure, explain, and
sometimes change the behavior of humans and other
animals.
Unit of Analysis:
– Individual
Contributions to OB:
– Learning, motivation, personality, emotions, perception
– Training, leadership effectiveness, job satisfaction
– Individual decision making, performance appraisal attitude
measurement
Psychology
27. 1-26
– Employee selection, work design, and work stress
An area within psychology that blends concepts from
psychology and sociology and that focuses on the
influence of people on
one another.
Unit of Analysis:
– Group
Contributions to OB:
– Behavioral change
Social Psychology
29. 1-28
The study of people in relation to their fellow
human
beings.
Unit of Analysis:
-- Organizational
System
Contributions to
OB:
– Group dynamics
– Work teams
– Communication
– Power – Conflict
– Intergroup behavior
-- Group
Sociology
30. 1-29
– Formal organization
theory
– Organizational
technology
– Organizational change
– Organizational culture
The study of societies to learn about human beings
and their activities.
Unit of Analysis:
Anthropology
31. 1-30
-- Organizational System
Contributions to OB:
– Organizational culture
– Organizational environment
-- Group
– Comparative values
– Comparative attitudes
– Cross-cultural analysis
Few Absolutes in OB
32. 1-31
Situational factors that make the main relationship
between two variables change—e.g., the relationship
may hold for one condition but not another.
Contingency
Variable (Z)
Independent
Variable (X)
Dependent
Variable (Y)
In American
Culture
Boss Gives
“Thumbs Up”
Sign
Understood as
Complimenting
In Iranian or
Australian
Cultures
Boss Gives
“Thumbs Up”
Sign
Understood as
Insulting - “Up
Yours!”
33. 1-32
Challenges and Opportunities for OB
Responding to Globalization
Managing Workforce Diversity
Improving Quality and
Productivity
Improving Customer Service
Improving People Skills
Stimulating Innovation and
Change
Coping with “Temporariness”
Working in Networked Organizations
34. 1-33
Helping Employees Balance Work-Life
Conflicts
Creating a Positive Work Environment
Improving Ethical Behavior
35. 1-34
Managing people during the war on terror
Responding to Globalization
Increased foreign
assignments
Working with people from
different cultures
Coping with anti-capitalism
backlash
Overseeing movement of
jobs to countries with low-
cost labor
36. 1-35
Managing Workforce Diversity
The people in organizations are becoming more
heterogeneous demographically
– Embracing diversity
– Changing U.S. demographics
– Changing management philosophy
– Recognizing and responding to differences
Disability
Domestic
Gender
Partners
RaceAge
Non- National
37. 1-36
Christian Origin
Developing an OB Model
A model is an abstraction of reality: a
simplified representation of some real-world
phenomenon.
Our OB model has three levels of analysis –
Each level is constructed on the prior level
See E X H I B I T 1–4
39. 1-38
Independent (X)
– The presumed cause of the
change in the dependent
variable (Y).
– This is the variable that OB
researchers manipulate to
observe the changes in Y.
Dependent (Y)
– This is the response to X
(the independent variable).
– It is what the OB
researchers want to predict
or explain.
– The interesting variable!
Interesting OB Dependent Variables
Productivity
Types of Study Variables
X Y Predictive Ability
40. 1-39
– Transforming inputs to outputs at lowest cost. Includes the
concepts of effectiveness (achievement of goals) and
efficiency (meeting goals at a low cost).
Absenteeism
– Failure to report to work – a huge cost to employers.
Turnover
– Voluntary and involuntary permanent withdrawal from an
organization.
Deviant Workplace Behavior
– Voluntary behavior that violates significant organizational
norms and thereby threatens the well-being of the
organization and/or any of its members.
41. 1-40
More Interesting OB Dependent Variables
Organizational Citizenship Behavior (OCB)
– Discretionary behavior that is not part of an employee’s
formal job requirements, but that nevertheless promotes the
effective functioning of the organization.
Job Satisfaction
42. 1-41
– A general attitude (not a behavior) toward one’s job; a
positive feeling of one's job resulting from an evaluation of
its characteristics.
The Independent Variables
The independent variable (X) can be at any of these
three levels in this model:
43. 1-42
Individual
– Biographical characteristics, personality and emotions,
values and attitudes, ability, perception, motivation,
individual learning and individual decision making.
Group
– Communication, group decision making, leadership and
trust, group structure, conflict, power and politics, and work
teams.
Organization System
– Organizational culture, human resource policies and
practices, and organizational structure and design.
44. 1-43
OB Model
E X H I B I T 1–6
Independent
Variables (X)
Dependent
Variables (Y)
Th
re
e
Le
ve
ls
45. 1-44
Summary and Managerial Implications
Managers need to develop their interpersonal skills to
be effective.
OB focuses on how to improve factors that make
organizations more effective.
The best predictions of behavior are made from a
combination of systematic study and intuition.
Situational variables moderate cause-and-effect
relationships – which is why OB theories are
contingent.
There are many OB challenges and opportunities for
managers today.
48. 2-47
After studying this chapter, you should be able to:
– Differentiate emotions from moods, and list the basic emotions
and moods.
– Discuss whether emotions are rational and what functions they
serve.
– Identify the sources of emotions and moods.
– Show the impact emotional labor has on employees.
– Describe Affective Events Theory and identify its applications.
– Contrast the evidence for and against the existence of emotional
intelligence.
– Apply concepts about emotions and moods to specific OB issues.
Chapter Learning Objectives
49. 2-48
– Contrast the experience, interpretation, and expression of
emotions across cultures.
Why Were Emotions Ignored in OB?
The “Myth of Rationality”
– Emotions were seen as irrational
– Managers worked to make emotion-free
environments
View of Emotionality
– Emotions were believed to be disruptive
– Emotions interfered with productivity
50. 2-49
– Only negative emotions were observed
Now we know emotions can’t be separated from the
workplace
52. 2-51
See E X H I B I T 8-1
While not universally accepted, there appear to be six
All other emotions are subsumed under these six
The Basic Emotions
53. 2-52
May even be placed in a spectrum of emotion:
– Happiness – surprise – fear – sadness – anger - disgust
Basic Moods: Positive and Negative Affect
Emotions cannot be neutral.
Emotions (“markers”) are grouped into general mood
states.
Mood states affect perception and therefore perceived
54. 2-53
E X H I B I T 8-2
What Is the Function of Emotion?
Do Emotions Make Us Irrational?
– Expressing emotions publicly may be damaging to social
reality.
55. 2-54
status
– Emotions are critical to rational decision-making – Emotions
help us understand the world around us
What Functions Do Emotions Serve?
– Darwin argued they help in survival problem-solving
– Evolutionary psychology: people must experience emotions
as there is a purpose behind them
– Not all researchers agree with this assessment
Sources of Emotion and Mood
Personality
– There is a trait component – affect intensity
56. 2-55
Day and Time of the Week
– There is a common pattern for all of us
• Happier in the midpoint of the daily awake
period
• Happier toward the end of the week
Weather
– Illusory correlation – no effect
Stress
– Even low levels of constant stress can worsen moods
Social Activities
– Physical, informal, and dining activities increase positive moods
See E X H I B I T 8-3 and 8-4 for Emotion Timing
57. 2-56
More Sources of Emotion and Mood
Sleep
– Poor sleep quality increases negative affect
Exercise
– Does somewhat improve mood, especially for depressed
people
Age
– Older folks experience fewer negative emotions
Gender
– Women tend to be more emotionally expressive, feel
emotions more intensely, have longer-lasting moods, and
express emotions more frequently than do men
58. 2-57
– Due more to socialization than to biology
An employee’s expression of organizationally desired
emotions during interpersonal transactions at work.
Emotional Dissonance:
– Employees have to project one emotion while simultaneously
feeling another
– Can be very damaging and lead to burnout Types of
Emotions:
– Felt: the individual’s actual emotions
– Displayed: required or appropriate emotions
Emotional Labor
59. 2-58
• Surface Acting: displaying appropriately but not feeling those
emotions internally
• Deep Acting: changing internal feelings to match display rules
- very stressful
See E X H I B I T 8-5 for Emotional Labor and Pay
Affective Events Theory (AET)
An event in the work environment triggers positive or
negative emotional reactions
– Personality and mood determine response intensity
– Emotions can influence a broad range of work variables
61. 2-60
1. An emotional episode is actually the result of a series of
emotional experiences triggered by a single event
2. Current and past emotions affect job satisfaction
3. Emotional fluctuations over time create variations in job
performance
4. Emotion-driven behaviors are typically brief and variable
5. Both negative and positive emotions can distract workers and
reduce job performance
Emotions provide valuable insights about behavior
Implications of AET
62. 2-61
Emotions, and the minor events that cause them, should
not be ignored at work: they accumulate
A person’s ability to:
– Be self-aware
• Recognizing own emotions when experienced
– Detect emotions in others
– Manage emotional cues and information
EI plays an important role in job performance
EI is controversial and not wholly accepted
– Case for EI:
Emotional Intelligence (EI)
63. 2-62
• Intuitive appeal; predicts criteria that matter; is
biologicallybased.
– Case against EI:
• Too vague a concept; can’t be measured; its validity is
suspect.
OB Applications of Emotions and Moods
Selection
– EI should be a hiring factor, especially for social jobs.
Decision Making
– Positive emotions can lead to better decisions.
Creativity
– Positive mood increases flexibility, openness, and creativity.
Motivation
64. 2-63
– Positive mood affects expectations of success; feedback
amplifies this effect.
Leadership
– Emotions are important to acceptance of messages from
organizational leaders.
More OB Applications of Emotions and Moods
Negotiation
– Emotions, skillfully displayed, can affect negotiations
Customer Services
– Emotions affect service quality delivered to customers
which, in turn, affects customer relationships
– Emotional Contagion: “catching” emotions from others
Job Attitudes
65. 2-64
– Can carry over to home, but dissipate overnight
Deviant Workplace Behaviors
– Negative emotions lead to employee deviance (actions that
violate norms and threaten the organization)
Manager’s Influence
– Leaders who are in a good mood, use humor, and praise
employees increase positive moods in the workplace.
Global Implications
Do people experience emotions equally?
66. 2-65
– No. Culture can determine type, frequency, and depth of
experienced emotions
Do people interpret emotions the same way?
– Yes. Negative emotions are seen as undesirable and positive
emotions are desirable
– However, value of each emotion varies across cultures
Do norms of emotional expression vary?
– Yes. Some cultures have a bias against emotional
expression; others demand some display of emotion
– How the emotions are expressed may make interpretation
outside of one’s culture difficult
67. 2-66
Summary and Managerial Implications
Moods are more general than emotions and less
contextual
Emotions and moods impact all areas of OB
Managers cannot and should not attempt to completely
control the emotions of their employees
Managers must not ignore the emotions of their
coworkers and employees
Behavior predictions will be less accurate if emotions
are not taken into account
69. It is the ability to monitor one’s own and
others’ feelings and emotions, to
Emotional Intelligence
WHAT IS EMOTIONAL INTELLIGENCE?
70. discriminate among them and to use this
information to guide one’s thinking and
actions.
FOUNDATION OF EMOTIONAL INTELLIGENCE
71. Self Awareness
WHY STUDY EMOTIONAL INTELLIGENCE?
Emotional Self-
Awareness
Self-Regard
Reality Testing
Coping Skills
Impulse Control
Stress Tolerance
Problem Solving
Flexibility
Optimism
Effective Relationships
Interpersonal
Relationships
Independence
Interpersonal Skills
Empathy
Social Responsibility
Assertiveness
Personal & Interpersonal
Effectiveness
Self-Actualization
Happiness
plus
is related to
which predicts
and results in
72. Increasing Emotional Intelligence makes individuals more
efficient, productive and successful.
The workforce is using Emotional Intelligence all over the
place
Organizations can become more productive by
recruiting/hiring emotionally smart people and by offering
opportunities to enhance these skills through involvement
Emotional Intelligence can be a way to help maximize the
potential of your members and in turn your organization
WHY STUDY EMOTIONAL INTELLIGENCE Contd…
73. WHY STUDY EMOTIONAL INTELLIGENCE Contd…
Possessing skills related to Emotional Intelligence
can help you be prepared to lead others
Having the skills to lead are vital in managing complex
organizations
Every day we will interact with others who possess
varying degrees of Emotional Intelligence
Being able to work with challenging people is a necessity for the
workplace and organization involvement
WHY STUDY EMOTIONAL INTELLIGENCE Contd…
74. You can assess the overall potential for your organization
Emotional Intelligence influences
organizational culture as individuals know
their abilities to interface with others .
Organizations with high levels of Emotional
Intelligence may be more apt to succeed.
EMOTIONAL INTELIGENCE:THE NEW SCIENCE OF SUCCESS
75. Emotional Intelligence is the ability to control and
use one’s emotions in a constructive-rather than
destructive manner.
Emotional Intelligence allows an individual
achieve his/her best performance, while inspiring
others.
EMOTIONAL INTELIGENCE:THE NEW SCIENCE OF SUCCESS
Contd…
76. Emotional Intelligence is a composite of many
other qualities, such as effective oral
communication and ability to respond well to set
backs.
The Four domains of Emotional Intelligence;
SELF-AWARENESS, SELF-MANAGEMENT,
SOCIAL AWARENESS and RELATIONSHIP
MANAGEMENT.
79. The ability to read one’s own emotions and recognize their
impact.
Self-awareness and self management are related to one’s
own personal competence.
The Three (3) core dimensions are an EMOTIONAL
SELF-AWARENESS, ACCURATE SELF ASSESSMENT
and SELF CONFIDENCE.
SELF-AWARENESS
EMOTIONAL INTELLIGENCE
86. –Brings up ethical concerns
–Publicly admits to mistakes
–Acts on values
EMOTIONAL INTELLIGENCE:
SELF MANAGEMENT
Adaptability
–Open to new ideas
–Adapts to situations
90. –Has positive expectations
–Is optimistic about the future
–Is resilient
–Learns from setbacks
EMOTIONAL INTELLIGENCE: SOCIAL
AWARENESS
91. Social Awareness and relationship
management have to do with ones
competence in the social arena.
Consists of the following three (3) key
components:
Empathy
Organizational Awareness
Service Orientation.
94. Understands underlying issues
EMOTIONAL INTELLIGENCE: SOCIAL
AWARENESS COMPETENCIES
Service orientation
Makes self available
Monitors satisfaction
Takes personal responsibility
95. Matches customer needs
EMOTIONAL INTELLIGENCE:
RELATIONSHIP MANAGEMENT
Social Awareness and Relationship
Management have to do with ones
competency in the Social arena.
96. It Consists of Six core (6)
areas
EMOTIONAL INTELLIGENCE:
RELATIONSHIP MANAGEMENT SIX
CORE AREAS
INSPIRATIONAL LEADERSHIP INFLUENCE.
DEVELOPING OTHERS .
CHANGE CATALYST .
98. WORKING WITH OTHERS:
CHANGE CATALYST
CONFLICT MANAGEMENT
TEAMWORK and COLLABORATION
EMOTIONAL INTELLIGENCE: RELATIONSHIP
MANAGEMENT
Inspirational leadership
Leads by example
Stimulates enthusiasm
105. Encourages others
Builds bonds
GOOD NEWS!
• You can develop Emotional
Intelligence!
– “Rewire” your responses to feelings.
– Change how you think about this.
– Alter your behavior.
110. 4-89
Chapter Learning Objectives
After studying this chapter, you should be able to:
– Describe the three elements of motivation.
– Identify four early theories of motivation and evaluate their
applicability today.
– Apply the predictions of Cognitive Evaluation theory to intrinsic and
extrinsic rewards.
– Compare and contrast goal-setting theory and Management by
Objectives.
– Contrast reinforcement theory and goal-setting theory.
– Demonstrate how organizational justice is a refinement of equity
theory.
– Apply the key tenets of expectancy theory to motivating employees.
– Compare contemporary theories of motivation.
112. 4-111
The result of the interaction between the individual and the
situation.
The processes that account for an individual’s
intensity, direction, and persistence of
effort toward attaining a goal –
specifically, an organizational goal.
Three key elements:
– Intensity – how hard a person tries
– Direction – effort that is channeled toward,
and consistent with, organizational goals
Defining Motivation
113. 4-112
– Persistence – how long a person can maintain effort
Early Theories of Motivation
These early theories may not be valid, but they do form the
basis for contemporary theories and are still used by
practicing managers.
Maslow’s Hierarchy of Needs Theory
– Alderfer’s ERG (Existence, Relatedness, and Growth)
114. 4-113
McGregor’s Theory X and
Theory Y Herzberg’s Two-
Factor Theory
McClelland’s Theory of Needs
Maslow’s Hierarchy of
Needs
There is a hierarchy of five needs. As each need is substantially
satisfied, the next need becomes dominant.
115. 4-114
Assumptions
– Individuals cannot
move to the next
higher level until
all needs at the
current (lower)
level are satisfied
– Must move in
hierarchical order
Self-Actualization
Esteem
Social
Safety
Physiological
Lower Order
External
Higher Order
Internal
See E X H I B I T 6-1
Alderfer’s ERG Theory
116. 4-115
A reworking of Maslow to fit empirical research.
Three groups of core needs:
– Existence (Maslow: physiological and safety)
– Relatedness (Maslow: social and status)
– Growth (Maslow: esteem and self-actualization)
Removed the hierarchical
assumption
– Can be motivated by all three at once
Popular, but not accurate, theory
E
G
R
117. 4-116
McGregor’s Theory X and Theory Y
Two distinct views of human beings: Theory X
(basically negative) and Theory Y (positive).
– Managers used a set of assumptions based on their view –
The assumptions molded their behavior toward employees
Theory X Theory Y
• Workers have little
ambition
• Dislike work
• Avoid responsibility
• Workers are
selfdirected
• Enjoy work
• Accept responsibility
No empirical evidence to support this theory.
120. 4-119
Criticisms of Two-Factor Theory
Herzberg says that hygiene factors must be met to remove
dissatisfaction. If motivators are
given, then satisfaction can occur.
Herzberg is limited by his
procedure
– Participants had self-serving bias
Reliability of raters questioned
– Bias or errors of observation
No overall measure of satisfaction was used
121. 4-120
Herzberg assumed, but didn’t research, a strong
relationship between satisfaction and productivity
McClelland’s Three Needs Theory
Need for Achievement (nAch)
– The drive to excel, to achieve in relation to a set of
standards, to strive to succeed
Need for Power (nPow)
– The need to make others behave in a way that they would
not have behaved otherwise
Need for Affiliation (nAff)
122. 4-121
– The desire for friendly and close interpersonal relationships
People have varying levels of each of the three
needs.
– Hard to measure
Performance Predictions for High nAch
People with a high need for achievement are likely to:
– Prefer to undertake activities with a 50/50 chance of success,
avoiding very low- or high-risk situations
– Be motivated in jobs that offer high degree of personal
responsibility, feedback, and moderate risk
– Not necessarily make good managers – too personal a focus.
Most good general managers do NOT have a high nAch
123. 4-122
– Need high level of nPow and low nAff for managerial
success
Good research support, but it is not a very practical
theory
Contemporary Theories of Motivation
Cognitive Evaluation Theory
Goal-Setting Theory
– Management by Objectives (MBO)
Self-Efficacy Theory
124. 4-123
– Also known as Social
Cognitive Theory or Social
Learning Theory
Reinforcement Theory
Equity Theory
Expectancy Theory
Cognitive Evaluation Theory
Providing an extrinsic reward for behavior that had been
previously only intrinsically rewarding tends to decrease the
overall level of motivation
Major Implications for work rewards
– Intrinsic and extrinsic rewards are not independent
125. 4-124
– Extrinsic rewards decrease intrinsic rewards
– Pay should be noncontingent on performance
– Verbal rewards increase intrinsic motivation; tangible rewards
reduce it
Self-concordance
– When the personal reasons for pursuing goals are consistent with
personal interests and core values (intrinsic motivation), people
are happier and more successful
Locke’s Goal-Setting Theory
Basic Premise:
– That specific and difficult goals, with self-generated
feedback, lead to higher performance Difficult Goals:
See E X H I B I T 6-4
126. 4-125
– Focus and direct attention
– Energize the person to work harder
– Difficulty increases persistence
– Force people to be more effective and efficient
Relationship between goals and performance depends
on:
– Goal commitment (the more public the better!)
– Task characteristics (simple, well-learned)
– Culture (best match is in North America)
Implementation: Management by Objectives
MBO is a systematic way to utilize goal-setting.
Goals must be:
– Tangible
127. 4-126
– Verifiable
– Measurable
Corporate goals are broken down into smaller, more
specific goals at each level of organization.
Four common ingredients to MBO programs:
– Goal specificity
– Participative decision making
– Explicit time period
– Performance feedback
Bandura’s Self-Efficacy Theory
An individual’s belief that he or she is capable of
performing a task.
See E X H I B I T 6-5
128. 4-127
– Higher efficacy is related to:
• Greater confidence
• Greater persistence in the face of difficulties • Better
response to negative feedback (work harder) – Self-
Efficacy complements Goal-Setting Theory.
Increasing Self-Efficacy
Enactive mastery
See E X H I B I T 6-6
Given Hard Goal
Higher Self-Set Goal
Increased Confidence
Higher Performance
129. 4-128
– Most important source of efficacy
– Gaining relevant experience with task or job
– “Practice makes perfect”
Vicarious modeling
– Increasing confidence by watching others perform the task
– Most effective when observer sees the model to be similar to
himor herself
Verbal persuasion
– Motivation through verbal conviction
– Pygmalion and Galatea effects - self-fulfilling prophecies
Arousal
– Getting “psyched up” – emotionally aroused – to complete task
– Can hurt performance if emotion is not a component of the task
130. 4-129
Reinforcement Theory
Similar to Goal-Setting Theory, but focused on a
behavioral approach rather than a cognitive one.
– Behavior is environmentally caused
– Thought (internal cogitative event) is not important
• Feelings, attitudes, and expectations are ignored
– Behavior is controlled by its consequences – reinforcers
– Is not a motivational theory but a means of analysis of
behavior
131. 4-130
– Reinforcement strongly influences behavior but is not likely
to be the sole cause
Employees compare their ratios of outcomes-to-inputs
of relevant others.
– When ratios are equal: state of equity exists – there is no
tension as the situation is considered fair
– When ratios are unequal: tension exists due to unfairness
• Underrewarded states cause anger
• Overrewarded states cause guilt
Adams’ Equity Theory
132. 4-131
– Tension motivates people to act to bring their situation into
• The person’s experience in a different job in a different
organization
– Other-Inside
133. 4-132
• Another individual or group within the organization
– Other-Outside
• Another individual or group outside of the organization
Reactions to Inequity
Employee behaviors to create equity:
Can be four different situations:
– Self-Inside
• The person’s experience in a different job in the same
organization
– Self-Outside
Equity Theory’s “Relevant Others”
134. 4-133
– Change inputs (slack off)
– Change outcomes (increase output)
– Distort/change perceptions of self
– Distort/change perceptions of others
– Choose a different referent person
– Leave the field (quit the job)
Propositions relating to inequitable pay:
– Paid by time:
• Overrewarded employees produce more
• Underrewarded employees produce less with low quality –
Paid by quality:
• Overrewarded employees give higher quality
• Underrewarded employees make more of low quality
135. 4-134
Justice and Equity Theory
Organizational
Justice
Distributive
Justice
• Fairness of
outcome
Procedural
Justice
• Fairness of
outcome process
Interactional
Justice
• Being treated
with dignity and
respect
See E X H I B I T 6-8
Overall perception
of what is fair in the
workplace.
136. 4-135
Vroom’s Expectancy Theory
The strength of a tendency to act in a certain way
depends on the strength of an expectation that the act
will be followed by a given outcome and on the
attractiveness of the outcome to the individual.
137. 4-136
Integrating Contemporary Motivation Theories
Based on Expectancy Theory
See E X H I B I T 6-9
Expectancy of
performance
success
Instrumentality
of success in
getting reward
Valuation of the
reward in
employee’s eyes
139. 4-138
Motivation theories are often culture-bound.
– Maslow’s Hierarchy of Needs Theory
• Order of needs is not universal
– McClelland’s Three Needs Theory
• nAch presupposes a willingness to accept risk and
performance concerns – not universal traits
– Adams’ Equity Theory
• A desire for equity is not universal
Global Implications
140. • “Each according to his need” – socialist/former communists
Desire for interesting work seems to be
universal.
– There is some evidence that the intrinsic factors of
Herzberg’s Two-Factor Theory may be universal
Summary and Managerial Implications
Need Theories (Maslow, Alderfer, McClelland,
Herzberg)
– Well known, but not very good predictors of behavior
Goal-Setting Theory
– While limited in scope, good predictor
Reinforcement Theory
141. 4-140
– Powerful predictor in many work areas
Equity Theory
– Best known for research in organizational justice
Expectancy Theory
– Good predictor of performance variables but shares many of
the assumptions as rational decision making
143. Chapter Learning Objectives
After studying this chapter, you should be able to:
– Describe the Job Characteristics Model and evaluate the way
it motivates by changing the work environment.
– Compare and contrast the three main ways jobs can be
redesigned.
– Identify three alternative work arrangements and show how
they might motive employees.
– Give examples of employee involvement measures and show
how they can motivate employees.
– Demonstrate how the different types of variable-pay
programs can increase employee motivation.
144. – Show how flexible benefits turn benefits into motivators.
– Identify the motivational benefits of intrinsic rewards.
Motivation by Job Design: The JCM
Job Characteristics Model (JCM)
– Hackman and Oldham’s concept that any job can be
described through five core job dimensions:
• Skill variety – Requirements for different tasks in the
job.
• Task identity – Completion of a whole piece of work.
• Task significance – The job’s impact on others.
• Autonomy – Level of discretion in decision making.
145. • Feedback – Amount of direct and clear information on
performance.
– The way elements in a job are organized (job design)
impacts motivation, satisfaction, and performance.
148. While the JCM framework is supported by research, the
MPS model isn’t practical and doesn’t work well.
149. How Can Jobs Be Redesigned?
Job Rotation
– The periodic shifting of
a worker from one task
to another
Job Enlargement
– The horizontal
expansion of jobs
Job Enrichment
– The vertical expansion
of jobs
150. Guidelines for Enriching a Job
Source: J.R. Hackman and J.L. Suttle, eds., Improving Life at Work (Glenview, IL: Scott Foresman, 1977), p. 138.
151. Alternative Work Arrangements
Flextime
– Employees work during a common core time period each
day but have discretion in forming their total workday from
a flexible set of hours outside the core.
Job Sharing
E X H I B I T 7-2
152. – The practice of having two or more people split a 40-hour-
aweek job
Another Alternative: Telecommuting
Telecommuting
– Employees do their work at home at least two days a week
on a computer that is linked to their office.
The Virtual Office
– Employees work out of their home on a relatively permanent
basis.
Typical Telecommuting Jobs
– Professional and other knowledge-related tasks
E X H I B I T 7-3
154. Reasons for and against Telecommuting
Advantages Disadvantages
–Larger labor pool Employer
–Higher productivity – Less direct supervision of employees
–Less turnover
–Difficult to coordinate
–Improved morale teamwork
–Reduced office-space costs – Difficult to evaluate non-
quantitative performance
Employee
155. –May not be as noticed for his or her efforts
156. Motivation Is Not the Whole Story
Performance
(P)
Motivation
(M)
Ability
(A)
Opportunity
to Perform
(O)
157. P = f(A x M x O)
A participative process that uses the input of employees to
increase their commitment to the organization’s success.
By increasing worker autonomy and control over work
lives (involvement), organizations:
– Increase employee motivation
– Gain greater organizational commitment
Employee Involvement
158. – Experience greater worker productivity
– Observe higher levels of job satisfaction
Types of Employee Involvement Programs
Participative Management
– Subordinates share a significant degree of decision-making
power with their immediate superiors
Representative Participation
– Works councils
• Groups of nominated or elected employees who must be
consulted for any personnel decisions
– Board representative
• An employee sits on a company’s board of directors and
represents the interests of the firm’s employees
159. Quality Circle
– A work group of employees who meet regularly to discuss
their quality problems, investigate causes, recommend
solutions, and take corrective actions
160. Motivational Theory Links to EI Programs
Theory Y
• Employees
want to be
involved
• Managerial
viewpoint
Two-Factor
Theory
• Intrinsic
Motivation
• Growth
• Responsibility
• Involvement
ERG Theory
• Stimulate
nAch
• Growth
• Recognition
• Self-esteem
161. Four Major Strategic Reward Decisions
1. What to pay? pay
(
structure)
2. How to pay individuals?
variable pay plans and
(
skill-based pay plans)
3. What benefits to offer? Do
we offer choice of
benefits? )
flexible benefits
(
4. How to build recognition
programs?
162. 1. What to Pay – Pay Structure
Internal equity
– The worth of the job to the organization
– Determined by job evaluations
External equity
– The competitiveness of the
company’s pay relative to pay
elsewhere in the industry
– Determined through pay surveys
Choose organizational position
– Pay leaders
163. • Greater employee loyalty
• Attracts better-quality employees
– Pay laggards – accept high turnover for low hourly costs
2. How to Pay - Variable Pay Programs
Types of Variable Pay Programs
A portion of an employee’s pay is based on some individual
and/or organizational measure of performance –Piece
Rate:
• Workers are paid a fixed sum for each unit of production
completed
• Weakness: not feasible for many jobs –Merit-Based:
• Based on performance appraisal ratings
• Gap increasing between average and top-performers
164. • Weaknesses: validity of system based on annual appraisals,
pay pool can be small, unions strongly resist –Bonuses:
• Rewards recent performance
• Weakness: employees consider this a pay
2. How to Pay - Skill-Based Pay Programs
Types of Skill-Based Programs:
Also known as competency- or knowledge-based pay - sets
pay based on skills or number of jobs an employee can
perform
–Profit Sharing:
• Organization-wide programs that distribute compensation
based on some established formula designed around a
company’s profitability –Gain Sharing:
165. • An incentive plan in which improvements in group
productivity determine the total amount of money that is
allocated
–Employee Stock Ownership Plans (ESOPs)
• Company-established benefit plans in which employees acquire
stock as part of their benefits
Evaluation of Variable and Skill-based Pay
To some extent, variable pay does increase
motivation and productivity
Benefits of Skill-based Pay Plans
– Provide staffing flexibility
– Facilitate communication across the organization – Lessen
“protection of territory” behaviors
166. – Meet the needs of employees for advancement
– Lead to performance improvements Drawbacks:
– Lack of additional learning opportunities
– Continuing to pay employees for obsolete skills
– Paying for skills of no immediate use to the organization
– Paying for a skill, not for performance of the skill
3. What Benefits to Offer - Flexible Benefits
Employees tailor their benefit program to meet their
personal need by picking and choosing from a menu
of benefit options.
Modular Plans
– Predesigned benefits packages for specific groups of
employees
167. Core-Plus Plans
– A core of essential benefits and a menu-like selection of
other benefit options
Flexible Spending Plans
– Allow employees to use their tax-free benefit dollars to
purchase benefits and pay service premiums
4. How to Build Recognition Programs
Intrinsic Rewards: Stimulate Intrinsic Motivation
– Personal attention given to employee
– Approval and appreciation for a job well done
168. – Growing in popularity and usage
Benefits of Programs
– Fulfill employees’ desire for
recognition
– Inexpensive to implement
– Encourage repetition of desired behaviors
Drawbacks of Programs
– Susceptible to manipulation by management
See E X H I B I T 7-4
169. Global Implications
Job Characteristics and Job Enrichment
– Inconsistent results across cultures
Telecommuting
– U.S. does this more, but EU workers are interested in it
Variable Pay
– Not much research available, but some possible hypotheses
on relationships
Flexible Benefits
170. – This concept is becoming more prevalent globally
Employee Benefits
– Practices must be modified to match culture
Summary and Managerial Implications
To Motivate Employees
– Recognize individual differences
– Use goals and feedback
– Allow employees to participate in
decisions that affect them
– Link rewards to performance
173. – Contrast the three components of an attitude.
– Summarize the relationship between attitudes and behavior.
– Compare and contrast the major job attitudes.
– Define job satisfaction and show how it can be measured.
– Summarize the main causes of job satisfaction.
– Identify four employee responses to dissatisfaction.
– Show whether job satisfaction is a relevant concept in
countries other than the United States.
Evaluative statements or judgments concerning objects,
people, or events.
Attitudes
174. Three components of an attitude:
Does Behavior Always Follow from Attitudes?
Attitude
Behavioral
Cognitive
Affective
The emotional or
feeling segment
of an attitude
The opinion or
belief segment of
an attitude
An intention to behave
in a certain way toward
someone or something
See E X H I B I T 3–1
175. Leon Festinger – No, the reverse is sometimes true!
Cognitive Dissonance: Any incompatibility between two or
more attitudes or between behavior and attitudes
– Individuals seek to reduce this uncomfortable gap, or
dissonance, to reach stability and consistency
– Consistency is achieved by changing the attitudes, modifying
the behaviors, or through
rationalization – Desire to reduce
dissonance depends on:
• Importance of elements
• Degree of individual influence
176. • Rewards involved in dissonance
The most powerful moderators of the attitudebehavior
relationship are:
– Importance of the attitude
– Correspondence to behavior
– Accessibility
– Existence of social pressures
– Personal and direct experience of the attitude.
Moderating Variables
177. Predicting Behavior from
Attitudes
– Important attitudes have a strong relationship to
behavior.
Behavior
Predict
Attitudes
Moderating Variables
178. – The closer the match between attitude and behavior, the stronger the
relationship:
• Specific attitudes predict specific behavior
• General attitudes predict general behavior
– The more frequently expressed an attitude, the better predictor it is.
– High social pressures reduce the relationship and may cause
dissonance.
– Attitudes based on personal experience are stronger predictors.
What are the Major Job Attitudes?
Job Satisfaction
– A positive feeling about the job resulting from an evaluation
of its characteristics
179. Job Involvement
– Degree of psychological
identification with the job where
perceived performance is
important to self-worth
Psychological Empowerment
– Belief in the degree of influence
over the job, competence, job
meaningfulness, and autonomy
Another Major Job Attitude
Organizational Commitment
180. – Identifying with a particular organization and its goals, while
wishing to maintain membership in the organization.
– Three dimensions:
• Affective – emotional attachment to organization
• Continuance Commitment – economic value of staying
• Normative - moral or ethical obligations
– Has some relation to performance, especially for new
employees.
– Less important now than in past – now perhaps more of
occupational commitment, loyalty to profession rather than a
given employer.
181. And Yet More Major Job Attitudes…
Perceived Organizational Support (POS)
– Degree to which employees believe the organization values
their contribution and cares about their well-being.
– Higher when rewards are fair, employees are involved in
decision-making, and supervisors are seen as supportive.
– High POS is related to higher OCBs and performance.
Employee Engagement
– The degree of involvement with, satisfaction with, and
enthusiasm for the job.
– Engaged employees are passionate about their work and
company.
182. Are These Job
Attitudes Really
Distinct?
No: these attitudes are
highly related.
Variables may be
redundant (measuring the
same thing under a
different name)
183. While there is some
distinction, there is also a lot of overlap.
Be patient, OB researchers are working on it!
184. One of the primary job attitudes measured.
– Broad term involving a complex individual summation of a
number of discrete job elements.
How to measure?
– Single global rating (one question/one answer) - Best –
Summation score (many questions/one average) - OK Are
people satisfied in their jobs?
– In the U. S., yes, but the level appears to be dropping.
– Results depend on how job satisfaction is measured.
Job Satisfaction
185. – Pay and promotion are the most problematic elements.
See E X H I B I T 3–2
Causes of Job Satisfaction
Pay influences job satisfaction only to a point.
– After about $40,000 a year (in the U. S.), there is no
relationship between amount of pay and job satisfaction.
– Money may bring happiness, but not
necessarily job satisfaction.
186. Personality can influence job satisfaction.
– Negative people are usually not satisfied with their jobs.
– Those with positive core self-evaluation are more satisfied
with their jobs.
See E X H I B I T 3–3
189. Outcomes of Job Satisfaction
Job Performance
–Satisfied workers are more productive AND more
productive workers are more satisfied!
–The causality may run both ways.
Organizational Citizenship Behaviors
–Satisfaction influences OCB through perceptions of
fairness.
Customer Satisfaction
–Satisfied frontline employees increase customer
satisfaction and loyalty.
190. Absenteeism
–Satisfied employees are moderately less likely to miss
work.
More Outcomes of Job Satisfaction
Turnover
– Satisfied employees are less likely to quit.
– Many moderating variables in this relationship.
• Economic environment and tenure
• Organizational actions taken to retain high performers and to
weed out lower performers
Workplace Deviance
191. – Dissatisfied workers are more likely to unionize, abuse
substances, steal, be tardy, and withdraw.
Despite the overwhelming evidence of the impact of job
satisfaction on the bottom line, most managers are either
unconcerned about or overestimate worker satisfaction.
Is Job Satisfaction a U. S. Concept?
– No, but most of the research so far has been in the U. S.
Global Implications
192. Are Employees in Western Cultures More Satisfied With
Their Jobs?
– Western workers appear to be more satisfied than those in
Eastern cultures.
– Perhaps because Westerners emphasize positive emotions
and individual happiness more than do those in Eastern
cultures.
Summary and Managerial Implications
Managers should watch employee attitudes:
– They give warnings of potential problems
– They influence behavior
See E X H I B I T 3–5
193. Managers should try to increase job satisfaction and
generate positive job attitudes
– Reduces costs by lowering turnover,
absenteeism, tardiness, theft, and
increasing OCB
Focus on the intrinsic parts of the
job: make work challenging and
interesting
– Pay is not enough
195. – Analyze the growing popularity of teams in organizations.
– Contrast groups and teams.
– Compare and contrast four types of teams.
– Identify the characteristics of effective teams.
– Show how organizations can create team players.
– Decide when to use individuals isntead of teams.
– Show how our understanding of teams differs in a global
context.
Why Have Teams Become So Popular?
Great way to use employee talents
196. Teams are more flexible and responsive to changes in the
environment
Can quickly assemble, deploy, refocus, and disband
Facilitate employee involvement
Increase employee participation in decision making
Democratize an organization and increase motivation
Note: teams are not ALWAYS effective
Differences between Groups and Teams
Work Group
197. – A group that interacts primarily to share information and to
make decisions to help each group
member perform within his or her
area of responsibility
– No joint effort required
Work Team
– Generates positive synergy through coordinated effort. The
individual efforts result in a performance that is greater than
the sum of the individual inputs
200. Types of Teams
Problem-Solving Teams
– Groups of 5 to 12 employees from the
same department who meet for a few
hours each week to discuss ways of
improving quality, efficiency, and the
work environment
Self-Managed Work Teams
– Groups of 10 to 15 people who take
on the responsibilities of their former
supervisors
See E X H I B I T 10-2
201. More Types of Teams
Cross-Functional Teams
– Employees from about the same hierarchical level, but from
different work areas, who come together to accomplish a
task
– Very common
– Task forces
– Committees
202. – Teams that use computer technology to tie together
physically dispersed members in order to achieve a
common goal
Characteristics
– Limited socializing
– The ability to overcome time and space constraints
To be effective, needs:
– Trust among members
– Close monitoring
A Final Type of Team
Virtual Teams
204. A Team-Effectiveness Model
E X H I B I T 10-3
Caveat 1: This is a
general guide only.
Caveat 2: The model
assumes that teamwork
is preferable to
individual work.
205. Key Components of Effective Teams
Context
Composition
Work Design
Process
Variables
206. Creating Effective Teams: Context
Adequate Resources
– Need the tools to complete the job
Effective Leadership and Structure
– Agreeing to the specifics of work and how the team fits
together to integrate individual skills
– Even “self-managed” teams need leaders
– Leadership especially important in multi-team systems
Climate of Trust
– Members must trust each other and the leader
Performance and Rewards Systems that Reflect Team
207. Contributions
– Cannot just be based on individual effort
Creating Effective Teams: Composition
Abilities of Members
– Need technical expertise, problem-solving, decision-making,
and good interpersonal skills
Personality of Members
– Conscientiousness, openness to experience, and
agreeableness all relate to team performance
Allocating Roles and Diversity
– Many necessary roles must be filled
– Diversity can often lead to lower performance
208. Size of Team
– The smaller the better: 5 to 9 is optimal
Member’s Preference for Teamwork –
Do the members want to be on teams?
210. Creating Effective Teams: Work Design
Freedom and Autonomy
– Ability to work independently
Skill Variety
– Ability to use different skills and talents
Task Identity
– Ability to complete a whole and identifiable task or product
Task Significance
E X H I B I T 10-4
211. – Working on a task or project that has a substantial impact on
others
Creating Effective Teams: Process
Commitment to a Common Purpose
– Create a common purpose that provides direction
– Have reflexivity: willing to adjust plan if necessary
Establishment of Specific Team Goals
– Must be specific, measurable, realistic, and challenging
Team Efficacy
– Team believes in its ability to succeed
Mental Models
– Have an accurate and common mental map of how the work gets
done
A Managed Level of Conflict
212. – Task conflicts are helpful; interpersonal conflicts are not
Minimized Social Loafing
– Team holds itself accountable both individually and as a team
Turning Individuals into Team Players
Selection
– Make team skills one of the interpersonal skills in the hiring
process.
Training
– Individualistic people can learn
E X H I B I T 10-5
213. Rewards
– Rework the reward system to encourage cooperative efforts
rather than competitive (individual) ones
– Continue to recognize individual contributions while still
emphasizing the importance of teamwork
Beware! Teams Aren’t Always the Answer
Teams take more time and resources than does individual
work.
Three tests to see if a team fits the situation:
214. 1. Is the work complex and is there a need for different
perspectives: will it be better with the insights of more than
one person?
2. Does the work create a common purpose or set of goals for
the group that is larger than the aggregate of the goals for
individuals?
3. Are members of the group involved in interdependent
tasks?
Extent of Teamwork
Global Implications
215. – Other countries use teams more often than does the U.S.
Self-Managed Teams
– Do not work well in countries with low tolerance for
ambiguity and uncertainty and a high power distance
Team Cultural Diversity and Team Performance
– Diversity caused by national differences interferes with team
efficiency, at least in the short run
– After about three months the differences between diverse and
non-diverse team performance disappear
216. Summary and Managerial Implications
Effective teams have common characteristics:
– Adequate resources
– Effective leadership
– A climate of trust
– Appropriate reward and evaluation systems
– Composed of members with correct skills and roles
– Are smaller
– Do work that provides freedom, autonomy, and the chance to
contribute
– The tasks are whole and significant
– Has members who believe in the team’s capabilities
217. Managers should modify the environment and select
teamoriented individuals to increase the chance of
developing effective teams.
219. WELCOME
TO THE WORLD OF
CREATIVE SKILLS - ADSM
A REASONABLE PERSON ADAPTS
HIMSELF/HERSELF TO THE WORLD; (IN-BOX)
AN UNREASONABLE PERSON ADAPTS THE
220. WORLD TO HIMSELF/HERSELF. (OUT-0F-THE-
BOX)
SO ALL THE PROGRESS DEPENDS ON THE
UNREASONABLE PERSON
This MBA programme aims at making
you unreasonable
225. PROBLEMS
• Situations that call for extra efforts
• Sudden deviations / Unexpected
happenings
•Things that are blocking our way
• Situations with no ready-made solutions
• Lack of resources
• Things not going as per your wish
• Confusing situations
226. • Situations where there are risks involved
• Situations where we don’t have control
Symptoms: BOTHERATION / UNEASINESS /
227. WORRY / ANGER / FEAR /
SADNESS / TENSION / IRRITATION
P R O B L E M
A PROBLEM IS THE
DIFFERENCE BETWEEN
WHAT I HAVE AND
WHAT I WANT
228. B R A I N S
RIGHT
Imagination
Music
Rhythm
Color
Humor
Daydreaming
LEFT
Logic
Analysis
Language
Number
Reasoning
Reading
Writing
229. NATURE OF PROBLEMS
1How much you have to pay income
tax?
2Which is the capital of India?
3How much does the shirt cost?
230. 4How did it happen?
CLOSE-ENDED – Definite number of
RIGHT answers
1 What are the different ways by which we
can reduce income-tax?
2 How can terrorism be eliminated?
3 How to bring down the electricity bill?
4 How can we increase customer satisfaction?
5 How to make India an honest country?
231. OPEN-ENDED – As many answers
- No RIGHT or WRONG
- More or less appropriate
Which is more in
number –
236. LEFT ORIENTED RIGHT ORIENTED
Love structure, systems, Get a kick in breaking rules
orderliness, rules etc.
Like stability Love changes
Focus on “what” (words) Focus on “how” (body language,
tone etc.)
Left Thumb up Right thumb up
Right-eyed Left-eyed
Source is important Content (Not insisting on
evidence)
Want data / proof Go by gut feelings
238. LEFT ORIENTED RIGHT ORIENTED
Good memory Absentminded
Choose to be a physician Explorer
Make good team members Soloists
Yes, but Yes, and
Prefer algebra Prefer geometry
Love competition Thrive on freedom
Digital Analogue
(Right / Wrong)
240. WHAT IS CREATIVITY?
* CONCEIVING OF NEW IDEAS
* A TOOL FOR SURVIVOL
* LOOKING WHERE ALL HAVE LOOKED
AND SEEING WHAT NO ONE HAS SEEN
* CONSCIOUS ESCAPE FROM ROUTINE
* SHAKING HANDS WITH TOMORROW
242. * RELATING OF UNRELATED THINGS
* DOING WHAT OTHERS HAVE NOT DONE
* LISTENING FOR SMELLS
WHAT IS CREATIVITY?
* EXPECTING THE UNEXPECTED
* MAKING YOUR OWN PRODUCT OBSOLETE
244. WHAT IS CREATIVITY?
* DYNAMIC TENSION BETWEEN OPPOSING
FORCES
* NOT ACCEPTING THE EXISTING AS BEST
* CHALLENGING ACCEPTED THINGS
* BRINGING OUT PRODUCTS THAT
CONSUMERS DIDN’T KNOW THEY NEEDED
245. A Necessary Condition to
the Development of Critical
and Creative Thinking is:
A Questioning
Mind
246. Understanding the Mind of Isaac Newton
At the age of 19 Newton drew up a list of questions
under 45 headings.
His title, Questions, signaled his goal: to constantly
question the nature of matter, place, time, and
motion.
He worked hard to understand the thinking of others
working on his list of problems.
For example, he bought Descartes's Geometry and
read it by himself.
247. After two or three pages, when he could understand
no further, “he began again and advanced farther and
continued doing so till he made himself master of the
whole.”
Understanding the Mind of Albert Einstein
Einstein failed his entrance exam to Zurich
Polytechnic. When he finally passed (by
attending a cram school) he did not want
248. to think about scientific problems for a
year. His final exam was so non-
distinguished that afterward he was
refused a post as an assistant.
Thus critical thinking has a creative
component: to produce a better
product of thought
249. And creative thinking has a
critical component: to reshape
thinking in keeping with criteria
of excellence.
Critical thinking without a creative
output is merely negative thinking.
250. Creative thinking without a critical
component is merely novel thinking.
It is easy to be merely negative or novel
in one’s thought.
Every genuine act of figuring out
anything is a new making, a new series
of creative acts, however mundane.
251. To come to understand anything
requires that the mind construct
new connections in the mind.
No one can be given knowledge or
understanding; they must all create or
construct it for themselves.
252. Didactic teaching does not work because it
violates the essential conditions under which the
mind learns by acts of construction in the mind.
Didactic teaching refers to engaging students in
the subject being taught. This can be done
through various methods like diagrams, photos
and pictures of what's being taught.
At even the most fundamental level of
learning, at the earliest age of learning, the
learner must actively construct (create) to
learn.
253. We must abandon the notion that
knowledge can be “transmitted”
without active creative construction
on the part of the learner.
At even the most fundamental level of
learning, at the earliest age of learning, the
learner must actively assess its construction
to take genuine ownership.
254. Am I being clear?
Am I being accurate?
These are minimal criteria for the
construction of knowledge.
The essential need for criticality and
creativity applies to the work of the most
humble student as well as that of the
greatest genius
255. If we study the development of the greatest
minds Aristotle, Beethoven, Curie, Da Vinci,
Galileo, Michelangelo, Newton, Einstein we will
discover that each went through a period of
growth in which they internalized high standards
of criticality that played a significant role in the
manner in which they went about their later
creative production.
Creativity in
256. Entrepreneurship
Creative behaviors possessing an element of
newness, novelty, and difference.
Creativity is an act, an idea, or product that
changes an existing domain, or that
What is creativity?
257. transforms an existing domain into a new one,
and creative person is whose thoughts or
actions bring these changes.
Wallas’ description of creative thinking,
suggests a model in four stages:
–Preparation: problem definition
What is creativity?
258. –Incubation: resting phase, subconscious
mind
–Illumination: idea of a solution comes to
mind
–Verification: solutions are tested
Creativity and Innovation
Creativity leads to innovation
259. “Innovation is the specific instrument of
entrepreneurship. The act endows resources
with a new capacity to create wealth.
Innovation, indeed, creates a resource.”
(Drucker)
Entrepreneurship is all about innovation
Innovation is economic or social, rather than a
technical term
260. “Entrepreneurship is a way of thinking, reasoning and
acting that is opportunity obsessed, holistic in approach
and leadership balanced.”
Entrepreneurial qualities
– commitment and determination, leadership, opportunity
obsession, tolerance of risk, ambiguity and uncertainty,
creativity, selfreliance and ability to adapt, and the
Entrepreneurship
261. motivation to excel, ability to use failure experience as a
way of learning
Entrepreneurship and Creativity
Creative in figuring out a way to work in a joint venture
Creativity comes in writing an amazing sales letter or
visualizing the perfect logo
For practicing innovation, they need to be aware of
change, and creatively use it to their advantage
262. – The Unexpected, Incongruities, Process Need, Industry
and Market Structures, Demographics, Changes in
Perception, New Knowledge
(Drucker)
Entrepreneurship and Creativity
Tolerance for ambiguity is related to
certain entrepreneurial styles
“Creative destruction”
263. – procedures and destroys or reallocates amassed
resources
Creative in identifying the gap in the
market and think up a product
Nurturing Creativity
Several techniques to encourage creative thinking:
– Ask Questions, Lateral Thinking, Six Thinking Hats,
Brainstorming etc
264. Technology and business incubators
– “complete innovation system”
– Provide financial, marketing and design support
– Generation of new creative ideas and business plans
– joint and cross-disciplinary learning
Negotiating
265. “Negotiating is the art of
reaching an agreement
by
resolving differences
through creativity”
Creative Negotiating, Stephen Kozicki, Adams Press, 1998
267. Style is a continuum
between two styles:
– Quick
– Deliberate
– Middle is compromise
Style
268. Negotiate in a hurry
Use when you won’t negotiate with these people again
Get the best deal without regard to the other side’s “win”
Quick Style
269. Use when long term relationship likely
Involves cooperation
and relationship building
to reach agreement
Needs much prep, hard
work
May move in fits and starts
Deliberate Style
270. Realistic
– Both sides satisfied, win/win situation
– Usually results from deliberate style
Acceptable
– Likely to result from quick style
– Something is better than nothing
– Always ask for a better deal
Worst
Outcomes
271. – When you’re too stubborn to be flexible – Usually from quick
style
Predetermine the outcomes before you start negotiations, you
have a better chance of getting a better result
“Think carefully, think creatively, and think ahead”
Outcomes
272. There are no rules
– Establish an agenda
Everything is negotiable
Ask for a better deal
Be creative
Learn to say “NO” yourself
Principles
273. Are you a Motivated Negotiator?
Enthusiasm Social Skills
– Confidence – Enjoy people
–
Engaged
– Interest in others
Recognition Teamwork
– Accomplishment – Better as a team
274. – Pat on the back – Self-control
Integrity Creativity
– No trickery – Always looking for
– Trustworthiness ways to complete the
deal
277. Investigate
What do you want?
What does the other side
need?
Decide on style
What are the consequences of
each choice.
278. Prepare other side’s case
Present the reasons for
your side better
Planning sheet
– Issues involved
– Realistic, possible, worst
Presentation
279. “The” Presentation
Don’t give
Creative title concessions just to
keep things going
Reduce to “must
know” items Make note of
concerns and keep
Keywords going
Mini-speeches around keywords
280. Visuals
When in doubt, ask questions!
Open questions
Reflective questions
Tactics
Bargaining
281. Use
– Walk out
Don’t use
– Emotional outburst
– Argue special case –
Pretend ignorance –
Play for time
– Nibble and retreat
– “You go first”
– Bad environment
– Defer to higher
authority
– Not willing to
make any changes
– Silence
– Good guy/bad buy
Tactics
282. Arrangements should be neutral and
comfortable
Pay attention to what others say
Screen out all visual distractions
Ask open ended questions
Listen to responses
Proactive vs. reactive behavior
Agreement