2. We’ve all been there – start off with the greatest of intentions and then
get lost somewhere along the way
3. In fact, in the businesses lifecycle most businesses get stuck as infants
or ‘trouble-some teenagers’ – never quite making it to adulthood and
maturity
Conception, birth, infant, teenager, adult
4. You’re keeping your head above water, but sometimes it can be
overwhelming and you might even be wondering if it is all worthwhile
5. So how do you get to adulthood and in total control?
6. You probably already know that magic bullets or
those 7 fantastic tips isn’t a game changer.
16. How can you do the right things if you don’t know what you
stand for?
Ask yourself: what do I and my business stand for?
Examples:
Superior customer experience, trusted partner/ advisor, value
solutions, Creativity, Approachability, Reliability/
dependability, Financial sustainability, Teamwork
17. Now go and sell theses core values to your team.
18. The team might snicker, cry, sulk or crown you emperor.
That’s all OK.
19. Work with the team until everyone agrees on the core values
and what they mean to the business
21. For example: If Superior customer experience is a core value,
how can you measure it, how can you make sure that every
interaction with the customer gives them a great experience –
website, reception, quoting, delivery?
22. Now everyone agrees what makes your business ‘tick’ but
they still need to understand the ‘why’.
23. Think that’s any easy one? It’s not but it is one of the most
important steps you will take. It’s starts with ‘what you do’ and
you keep asking ‘Why?’
24. For example: A telephone call minding service ended up at:
“Creating the right first impression for our customers”
25. 3M came up with “Solving unsolved problems, innovatively”
26. A good core purpose allows you think expansively about the
things you could do and the things you would not do
27. And Steve Jobs put it this way “People think focus means
saying yes to the thing you've got to focus on. But that's not
what it means at all. It means saying no to the hundred other
good ideas that there are. You have to pick carefully. I'm
actually as proud of the things we haven't done as the things I
have done. Innovation is saying no to 1,000 things.”
28. So regaining focus and attention starts with understanding
and communicating your core values and your core purpose –
but it does not end there…..!
29. One thing though that all of us need is a sounding board –
someone we can bounce ideas off that can give an ‘external’
perspective
