In this presentation we explore the awesome power of adding Wow, Aha, and Yippee to your content creation, be that for your presentations, content marketing campaigns, sales material or website.

1. The Awesome Power of Wow, Aha and
Yippee.

2. Our ‘whole brain’ approach to
creating content that
generate leads and convert leads to sales.

3. First we ask: what outcomes are you looking
for?

4. Open new markets.

5. Generate more leads.

6. Increase conversions.

7. Inform and Educate.

8. Then we think about “Wow”, “Aha” and
“Yippee”.

9. “Wow” captures attention, builds interest and
starts conversations.

10. “Aha” facilitates engagement, encourages
exploration and generates positive action.

11. “Yippee” creates loyalty, encourages
referrals and stimulates growth.

12. When we get “No emotions, please!” we say …

13. Without emotion, we are biologically
incapable of making decisions.

14. Decision drivers are all about emotions.

15. Our conscious, rational minds represent a
very small layer atop a vast well of
unconscious drivers.

16. First, know your target audience and
objectives.

17. Next, build a narrative to guide the audience
through the decision making process.

18. Lastly, empower the narrative with
perceptions, impressions and emotion.

19. We call it the whole brain approach: Facts +
Perceptions + Emotions.

20. We create characters for story telling.

21. We develop InfoGraphics to educate.

22. We develop Presentations to persuade.

23. We develop Animation to inform and
entertain.

24. We develop Content Graphics to retain
attention.

25. We develop Games to engage.

26. Find our how to use the whole brain
approach to create Wow, Aha and
Yippee to:
Empower your Brand
Empower your Website
Empower your Marketing
Empower you Presentations

27. Brought to you by WAKSTER
Masters of Visual Communication
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