This document discusses why marketing should incorporate elements of entertainment. It argues that stories and emotional connections are more effective at capturing attention and driving sales than facts and figures. Research shows that people are more likely to remember stories than statistics. The document provides examples of how incorporating personality, emotion, and stories into marketing pitches and brand messaging can make the content more engaging and memorable for the audience. It encourages marketers to think about how to communicate their messages in a more entertaining way by choosing emotional triggers and finding creative metaphors.