1.
Newspaper Media in 2014Newspaper Media in 2014Newspaper Media 2014Newspaper Media 2014

2.
Presentation ThemesPresentation Themes
 REALIGNING THE REVENUE STREAMREALIGNING THE REVENUE STREAM
 AUDIENCE GROWTHAUDIENCE GROWTH
 INNOVATIONINNOVATION

3.
Newspaper Media: Changing Revenue StreamNewspaper Media: Changing Revenue Stream

4.
2013 Revenue Highlights: A $37.6 Billion Industry2013 Revenue Highlights: A $37.6 Billion Industry
 Circulation revenue rose for 2nd
consecutive
year to $10.9 billion
 Revenue from digital channels — advertising,
circulation, digital marketing services, and
other — rose 5.8% and accounted for 19% of
all advertising revenue and 12% of total
industry revenue.
 Pure-play (digital only) advertising rose 14%.
 Mobile advertising revenue jumped 77%.
 Traditional advertising in print (daily &
Sunday) represents less than half (46%) of
total newspaper media revenue.

5.
The Digital AudienceThe Digital Audience

6.
 90% of American adults have a
cell phone
 63% of American adults have a
smartphone
 42% of American adults own a
tablet computer
 32% of American adults own an
e-reader
Explosive Growth in Mobile DevicesExplosive Growth in Mobile Devices
Source: Pew Research, 2014

7.
Mobile ManiaMobile Mania
 75% of Americans bring
their phones to the
bathroom
 67% of cell owners find
themselves checking their
phone for messages, alerts,
or calls — even when they
don’t notice their phone
ringing or vibrating
 44% of cell owners have
slept with their phone next
to their bed – not to miss
any calls, text messages, or
updates
 Mobile now accounts for
20% of all media
consumption time

8.
Surge in SmartphonesSurge in Smartphones
Source: Reynolds Journalism Institute, May 2014

9.
Mobile Driving News ConsumptionMobile Driving News Consumption
Source: Reuters Institute Digital News Report 2013

10.
News Apps are Popular in U.S.News Apps are Popular in U.S.
Avg. Number, News Apps Used Weekly
 1.8 overall
 Men 2.0, Women 1.5
 By Age:
 18 – 34: 1.6
 35 – 54: 1.8
 55 +: 1.9
 Range:
 M 55+: 2.2
 W 18 – 34: 1.2

11.
U.S. Newspaper Digital AudienceU.S. Newspaper Digital Audience
 161 million UVs, March 2014
 Grew 19% from April 2013
 Mobile-Exclusive Digital Users:
 More than 46 million UVs
 Grew by 86%
 Comprises 29% of all UVs

12.
All Age Groups EngagedAll Age Groups Engaged
Source: comScore

13.
Survey: 70% Charge for Digital ContentSurvey: 70% Charge for Digital Content
 And 60% of those who charge use a metered approach
Source: Reynolds Journalism Institute, March 2014

14.
The Print AudienceThe Print Audience

15.
Print: Large Audience & RevenuePrint: Large Audience & Revenue
15
 79 million read on average weekday
 94 million read on average Sunday
 137 million in the past week
 60% college graduates read a print
newspaper during an average week, 62% of
those age 35 or older, and 64% of those with
household income $250,000 or more.
 More than half (53%) of adult Twitter users
in a typical month read a newspaper in print
during an average week.
 $17.3 billion in advertising revenue 2013

16.
Innovation: Wave of Digital Agency Services
 Gannett: G/O Digital
 McClatchy: impressLOCAL
 Morris Communications:
Main Street Digital
 Gatehouse Media: Propel
Marketing
 Dallas Morning News: 508
Digital & Speakeasy

17.
Innovation: Niche in Streaming Radio
 Pittsburgh Tribune-Review,
TribRadio
 Sports talk radio focused on
local teams
 Broadcasts 9 a.m. to 8 p.m.
every day
 Live remote broadcasts
 Professional announcers and
newspaper sports writers
 Launched in 2011, now
profitable

18.
Innovation: Local Cooking Site

19.
Innovation: Content PartnersInnovation: Content Partners
ProgramProgram

20.
The Future: What Do We See?The Future: What Do We See?

21.
Navigating Through the Media MultiverseNavigating Through the Media Multiverse

22.
 TRADITIONAL PRINT
 Realign the Ad vs. Consumer ratio
 Niche publications
Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream

23.
 TRADITIONAL PRINT
 Rebalance the Ad vs. Consumer ratio
 Niche publications
 DIGITAL
 Paid content as well as advertising
 Mobile, social, online video, search
Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream

24.
 TRADITIONAL PRINT
 Rebalance the Ad vs. Consumer ratio
 Niche publications
 DIGITAL
 Paid content as well as advertising
 Mobile, social, online video, search
 NON-TRADITIONAL REVENUE
 Digital agency/marketing services
 Event marketing
 E-Commerce/transactions
 Direct Marketing
Media Multiverse: Multi-Platform Revenue StreamMedia Multiverse: Multi-Platform Revenue Stream

25.
U.S. Newspaper Media TodayU.S. Newspaper Media Today
25

26.
Newspaper Media in 2014Newspaper Media in 2014Newspaper Media 2014Newspaper Media 2014