John Paton, CEO, Digital First Media, USA

1. Mobile Video: The Next Generation of
Real-Time News Publishing
John Paton
CEO, Digital First Media, USA

2. Digital First Media
75 Daily Newspapers
Over 800 digital and online products
$1.3B in annual revenue
Over 10,000 Employees
Operates across 18 States
Over 65MM customers monthly

3. Important Shifts
The Always-
On, Highly-
Visual, Mobile
Consumer
Visual Media
Driving Higher
Engagement
Mobile
Consumption
Growing Rapidly
Visual Media
Driving Higher
Ad Revenues
Real-Time
Publishing
Essential

4. Mobile Video Publishing Platform
The Tout Proposition
Your Website
Your followers
directly
Your App
Social Networks
Transform journalists into video broadcasters Monetize via higher CPM advertising

6. From initial test to full deployment
Case Study
4 Week test with key DFM properties (Los Angeles News Group)
All 92 DFM Markets (including 75 Dallies) trained and live within 45 days
Today, 1,800 journalists creating 5k-7k mobile video updates per day
Video viewing has tripled across DFM
Time on site & repeat visits up notably
New pre-roll advertising revenue stream
Entirely new “Local” pre-roll market emerging

7. Boston Bombing
The Impact on Journalism
Sonya Paclob Journalist, York Daily Record
“The most powerful tool to me is my mobile phone. I was a mobile journalist. I tweeted and used a video app
called Tout to document my experiences throughout the day. The smaller the equipment, the less awareness I
brought on myself. I was able to weave in and out of big news media outlets with their big camera set-ups.”

8. Asiana SFO Plane Crash
The Impact on Journalism
San Jose Mercury News
Journalists – first media on
the scene at SFO using
iPhones & Tout
Hundreds of thousands of views in first 24 hours
Video shared across DFM Network & picked up by outside
national media
First interviews of passengers on flight

9. Colorado Floods
The Impact on Journalism
Over 800K views in first 72 hours
Top listing in Google News
Re-distributed and shared thousands of times across the web

10. Re-Defining Local News & Information
Over 1,800 Journalists across 92 markets
Creating daily stream of 5,000-7,000 video updates
Over 25MM video views since launch
Revenue potential in excess of $300,000 a month
News Traffic Weather Sports
Politics Special Events Community Arts

11. The Roadmap
Thousands of DFM daily video updates, organized by
Geo-location, to be distributed across
Major Digital & IPTV platforms
“News Around Me”