World Editors Forum 2011: Session The steps towards a successful tablet application, Mario Garcia
1. 18th World EdITorS ForUM
Session: The steps towards a successful tablet application
Speaker: dr. Mario Garcia
Mark your calendar
64th World NEWSpapEr CoNGrESS
19th World EdITorS ForUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012
2. THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION
Wolfgang Blau, Die Zeit, Editor of Online
Stephanie Jovilot, Publisher, Madame Figaro
Béla Papp, Publishing Director, Ringier Apps Studio
A presentation by Dr. Mario Garcia/18th World Editors Forum /October 14, 2011
Thursday, October 20, 2011
3. THE STEPS TOWARDS A SUCCESSFUL TABLET APPLICATION
10 LESSONS WE HAVE LEARNED
IN THE PAST 20 MONTHS
A presentation by Dr. Mario Garcia/18th World Editors Forum /October 14, 2011
Thursday, October 20, 2011
5. The journalism we practice today is a landscape where
readers have a very dynamic relationship with the news---
helping to report it, sharing it, discussing it through
Facebook, Twitter, etc. and creating ecosystems
Thursday, October 20, 2011
6. The journalism we practice today is a landscape where
readers have a very dynamic relationship with the news---
helping to report it, sharing it, discussing it through
Facebook, Twitter, etc. and creating ecosystems
The readers create news ecosystems---we become partners
Thursday, October 20, 2011
7. Ecosystems that lead to storytelling as the protagonist;
it is all about the story, NOT the platform
Thursday, October 20, 2011
9. TELLING STORIES
ACROSS PLATFORMS
Lesson 1: we must think in terms of a media quartet
It is not about print first
It is not about digital first
It is about the story first
Thursday, October 20, 2011
10. The platform quartet
The alert
The report
The tablet edition
Story (the second day update)
Thursday, October 20, 2011
12. But, does it mean that print is on its way out?
Thursday, October 20, 2011
13. But, does it mean that print is on its way out?
Not at all.
Indeed, as William Powers writes in
Hamlet’s BlackBerry,
print is eternal.
Paper will have a rising value, as it allows us
a certain disconnectedness.......
Thursday, October 20, 2011
14. But, does it mean that print is on its way out?
Not at all.
Indeed, as William Powers writes in
Hamlet’s BlackBerry,
print is eternal.
Paper will have a rising value, as it allows us
a certain disconnectedness.......
Thursday, October 20, 2011
31. WE WILL HAVE TO APPROACH ADVERTISING MORE
CREATIVELY
Thursday, October 20, 2011
32. WE WILL HAVE TO APPROACH ADVERTISING MORE
CREATIVELY
The advertising suite:
advertising as mini websites,
the mini documentary
Thursday, October 20, 2011
49. Articles are saved during the day
Data from: www.readitlater.com
http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/
Thursday, October 20, 2011
50. Articles are read in prime personal time between 7 and 11 pm
Data from: www.readitlater.com
Thursday, October 20, 2011
51. iPad changing the way we read online as well
iPad users
read
more articles
leisurely on the
iPad than on
the computer,
see orange
Data from: www.readitlater.com
Thursday, October 20, 2011
55. WHAT THE TABLET IS NOT
Lesson 4: It is not a replication of the print/online experience.
It goes beyond to create an immersive experience (remember the finger)
Thursday, October 20, 2011
63. YET.....IT HAS THE ABILITY TO FULFILL THE ROLE
OF ALL OF THESE PLATFORMS
Thursday, October 20, 2011
64. YET.....IT HAS THE ABILITY TO FULFILL THE ROLE
OF ALL OF THESE PLATFORMS
BUT IT IS ALSO MORE: IT PROVIDES A UNIQUE
EXPERIENCE OF INTIMACY WITH THE USER
THAT WE USUALLY FIND
WITH A GOOD BOOK
Thursday, October 20, 2011
66. COVERING THREE TRACKS
Lesson 5: Users want their newspaper tablet apps to have the three main tracks of
curated edition, news updates and e-readers
Thursday, October 20, 2011
104. PAY ATTENTION TO THE ESSENTIALS
Lesson 8: start with a good sense of navigation, make sure user always knows how to go from
point A to point C or Z
Thursday, October 20, 2011
105. We click
We scroll
We swipe
Thursday, October 20, 2011
106. SWIPE MODE
READ MODE
Thursday, October 20, 2011