Chuck Hemann with W2O Group and Ken Burbary with Campbell Edwald presented the "Top 5 Digital Analytics Trends" at W2O Group's third annual Social Commerce Summit during SXSW Interactive. They are both co-authors of "Digital Marketing Analytics".

1. Top 5 Digital Analytics Trends
Social Commerce Summit
March 7, 2013
Contents are proprietary and confidential.

2. #1 – (Tool) Buyer Beware
Social Media Listening
Social Media Engagement
Influencer Analysis
Audience Analysis
Content Analysis
Search Analytics
Contents are proprietary and confidential.

3. #2 – Two Clear Listening Models Emerging
Listening for program
planning and listening for
content development
Contents are proprietary and confidential.

4. #3 – Mobile Analytics Moves Beyond Web
Analytics
Mobile analytics will get more
sophisticated than a Google
Analytics export
Contents are proprietary and confidential.

5. #4 – HR, Sales, Product Development, Customer
Service Join the Digital Data Party
Digital data’s value extends
well beyond its applications
for public relations and
marketing
Contents are proprietary and confidential.

6. #5 – We Drop “Social” from Social CRM
CRM platforms evolve to
incorporate social data more
easily therefore eliminating
the need to keep using social
in front of CRM
Contents are proprietary and confidential.

7. Where did this come from?
Chuck Hemann – Director,
Analytics at WCG
Ken Burbary – Chief Digital
Officer at Campbell Ewald
Contents are proprietary and confidential.