Presentation delivered at the Doctors 2.0 conference in Paris on June 5, 2014. Features the launch of MDigitalLife's first global panel of physicians & an analysis of physicians' online conversations about cancer. Based on the Social Oncology Project (http://MDigitalLife/SocialOncology

1. Kanser
‫%$#"ن‬
癌症
क"सर
Minbizia
Rak
Kræft Cáncer
Krebs
Cancer
Paris, June 5th – 6th 2014
United Against a Common Enemy:
The world’s doctors fighting cancer - together
#Doctors20 | @chimoose

2. 61% of physicians consult social media
weekly for medical information
There is a new KOL emerging. Physicians are
no longer just prescribers. They are the media.
The 1st and only database in the world to map physicians’
digital footprint to their national physician registry
The
MDigitalLife
dataset
Understanding, Engaging and Activating physicians in the digital age
5,016
Ex-US physician twitter accounts
indexed from 19 to 30 May, 2014
220,671
physician digital footprints
mapped as of April 8, 2014
Debuted at the Mayo Clinic in
October 2012

3. Paris, June 5th – 6th 2014
MDigitalLife
Doctors
500+
100+
10+
1-9
50+
300+
bit.ly/mdlpw514
#Doctors20 | @chimoose

4. Paris, June 5th – 6th 2014
31%
14%
34%
9%
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5
<1
1-­‐3
4-­‐7
7+
55% of Mexican doctors
tweet at least once per day,
and have 249% more
followers than those who
don't.
Twitter activity levels by country | Mexico
#Doctors20 | @chimoose

5. Paris, June 5th – 6th 2014
36%
19%
23%
7%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5
<1
1-­‐3
4-­‐7
7+
45% of Saudi doctors tweet
at least once per day, and
have 427% more followers
than those who don't.
Twitter activity levels by country | Saudi Arabia
#Doctors20 | @chimoose

6. Paris, June 5th – 6th 2014
45%
19%
13%
10%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
<.5
<1
1-­‐3
4-­‐7
7+
35% of French doctors tweet
at least once per day, and
have 73% more followers than
those who don't.
Twitter activity levels by country |France
#Doctors20 | @chimoose

7. Paris, June 5th – 6th 2014
32%
14%
28%
8%
18%
0%
5%
10%
15%
20%
25%
30%
35%
<.5
<1
1-­‐3
4-­‐7
7+
54% of UK doctors tweet at
least once per day, and
have 324% more followers
than those who don't.
Twitter activity levels by country | United Kingdom
#Doctors20 | @chimoose

8. Paris, June 5th – 6th 2014
38%
15%
20%
7%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
<.5
<1
1-­‐3
4-­‐7
7+
47% of Dutch doctors tweet
at least once per day, and
have 199% more followers
than those who don't.
Twitter activity levels by country | Netherlands
#Doctors20 | @chimoose

9. Paris, June 5th – 6th 2014
51% of Italian doctors tweet
at least once per day, and
have 33% more followers
than those who don't.
39%
10%
34%
11%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
<.5
<1
1-­‐3
4-­‐7
7+
Twitter activity levels by country | Italy
#Doctors20 | @chimoose

10. Paris, June 5th – 6th 2014
31%
14%
34%
9%
11%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5
<1
1-­‐3
4-­‐7
7+
Mexico 36%
19%
23%
7%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
<.5
<1
1-­‐3
4-­‐7
7+
Saudi Arabia 45%
19%
13%
10%
13%
0%
10%
20%
30%
40%
50%
<.5
<1
1-­‐3
4-­‐7
7+
France
32%
14%
28%
8%
18%
0%
5%
10%
15%
20%
25%
30%
35%
<.5
<1
1-­‐3
4-­‐7
7+
United
Kingdom 38%
15%
20%
7%
20%
0%
10%
20%
30%
40%
50%
<.5
<1
1-­‐3
4-­‐7
7+
Netherlands 39%
10%
34%
11%
6%
0%
10%
20%
30%
40%
50%
<.5
<1
1-­‐3
4-­‐7
7+
Italy
Physicians’ twitter activity levels by country
#Doctors20 | @chimoose

11. Paris, June 5th – 6th 2014
48%
32%
18%
20%
15%
19%
9%
11%
9%
15%
2%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
US
Tweets
Ex-­‐US
Tweets
Pancreatic
Colorectal
Melanoma
Lung
Prostate
Breast
Cancer conversations by cancer type
#Doctors20 | @chimoose

12. Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose

13. Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose

14. Paris, June 5th – 6th 2014
Top Links | South America
#Doctors20 | @chimoose

15. Paris, June 5th – 6th 2014
0
50
100
150
200
250
300
350
400
01/01/13
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08/01/13
09/01/13
10/01/13
11/01/13
12/01/13
01/01/14
US
Ex-­‐US
Breast Cancer Conversations | Raw Data
#Doctors20 | @chimoose

16. Paris, June 5th – 6th 2014
0
50
100
150
200
250
300
350
400
01/01/13
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10/01/13
11/01/13
12/01/13
01/01/14
US
Ex-­‐US*
Breast Cancer Conversations | Normalized
#Doctors20 | @chimoose

17. Paris, June 5th – 6th 201417
PaMent
Industry/
HCP
Treatment
PrevenMon/
Risk
Colorectal
Diagnosis
Awareness
Blood
Skin
Colo
rectal
Breast
Lung
Brain
Gyne-
colog-
ical

18. Paris, June 5th – 6th 2014
Breast Cancer Conversations | Multilingual
#Doctors20 | @chimoose
câncer de mama| 195
bröstcancer| 2
cáncer de mama| 1,640
cancro al seno| 4
cancer du sein| 52
meme kanseri| 11
borstkanker| 99
brustkrebs | 45
brystkreft| 5

19. Paris, June 5th – 6th 2014
@DoctorBlogs
Annabel
Bentley
Mike
Cadogan
@SandNSurf
#6
#1
#23 #4
#3
#1
#6
Cancer conversations | Global connectors
#Doctors20 | @chimoose

20. Paris, June 5th – 6th 2014
Vijay
Sadasivam
Mike
Cadogan
#2
#1
#2 #1
#1
#1
#1
@ScanMan
Cancer conversations | Global connectors
@SandNSurf
#Doctors20 | @chimoose

21. Paris, June 5th – 6th 2014
Vijay
Sadasivam
@ScanMan
#1
#2
#4 #1
#2
#2
#1
Cancer conversations | Global connectors
#Doctors20 | @chimoose

22. Paris, June 5th – 6th 2014
Cancer conversations | Patient connectors
#Doctors20 | @chimoose
bit.ly/epaMentdoc

23. Paris, June 5th – 6th 2014 #Doctors20 | @chimoose