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WCIT 2014 Rohit Tandon - Big Data to Drive Business Results: HP HAVEn
- 1. Big Data to drive business
results: HP HAVEn
Rohit Tandon, VP – Corporate Strategy
WW Head of HP Global Analytics
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.
- 2. We are in a new era of accelerated innovation
2013
Every 60 seconds
98,000+ tweets
695,000 status updates
11million instant messages
698,445 Google searches
168 million+ emails sent
1,820TB of data created
217 new mobile web users
Growing Internet of Things (IoT)
Pervasive
Connectivity
Explosion of
Information
Smart Device
Expansion
Devices
DATA
Mobile
Apps
A new style of IT required for IoT solutions
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 2 to change without notice.
By 2020
30 Billion(1)
40 Trillion GB(2)
10 Million(3)
… for 8 Billion(4)
(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt
Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4)
http://en.wikipedia.org
- 3. Avoid the HiPPO - Highest Paid Person’s Opinion -
Trap
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- 4. Business Intelligence evolution
Hindsight Insight Foresight
Process what happened yesterday patterns and trends prediction and action
Data
unstructured; business & social
People report writers operations staff data scientists
data warehouse, KPI
Technology dashboards
analytics databases
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 4 to change without notice.
prediction, optimization
& simulation systems
highly structured
Advanced Analytics Domain
- 5. Completing Analytical Vision
CRM ERP Data Warehouse Web Social Log Files Machine Data Semi-structured
Data Volumes
Accuracy and Insight
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 5 to change without notice.
Dark Data
Big Data Traditional
Enterprise Data
Unstructured
- 6. Legacy architectures were built for a different
world
Yesterday’s data warehouse and
analytic infrastructure
• Proprietary
• Expensive
• Centralized, monolithic
• Process laden
• Batch
• Summary
• Slow
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 6 to change without notice.
- 7. Where are you on the Big Data continuum?
Big Data
is not
used
Level 0
No Big Data
Minimal use of
structured internal
data e.g., from
ERP, CRM
systems
48%*
Level 1
Structured -
Internal
Solution Complexity
Supplement with
structured external
data, e.g., paid
subscriptions
7%*
Level 2
Structured –
Internal &
External
Include use of
unstructured data,
e.g., text, graphic
8%*
Level 3
Structured –
Internal &
External
Unstructured -
Internal
Add use of external
unstructured data,
e.g., search, social
media
8%*
Level 4
Structured –
Internal &
External
Unstructured –
Internal &
External
All data sources
are fully integrated
and optimized
Level 5
Fully Optimized
Value / Benefit
Data Types
Present Future
Source: Gartner Research Survey, March 2012
* Percentage of Gartner survey respondents who indicated high usage of that particular class of data
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 7 to change without notice.
“Over 90% of executives
reported that in the next
three years their
organization plans to
incorporate unstructured
data into their enterprise
insights, processes, and
strategy.”
Source: Coleman Parkes Survey, Nov.
2012
- 8. HAVEn – The Leading Big Data Platform
HAVEn
Vertica
Analyze at
extreme scale
in real-time
Transactional
Hadoop/
HDFS
Catalog massive
volumes of
distributed data
Autonomy
IDOL
Process and
index all
information
Enterprise
Security
Collect & unify
machine data
n
Apps
Social media Video Audio IT/OT Images
Email Texts Mobile data Search engine
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 8 to change without notice.
Powering
HP Software
+ your apps
Documents
hp.com/haven
- 9. HAVEn 2.0 - New advances to unlock Big Data
Vertica 7.0 and Flex Zone
Blazing fast exploration & analysis
of semi-structured + “dark” data
HAVE
n
IDOL 10.5 & IDOL
OnDemand
Powering the next generation of
human information applications
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 9 to change without notice.
ArcSight ESM 6.5c
Accelerated queries uncover
threats faster & native Hadoop
analytics
Integration packs
- 10. HP apps built on HAVEn 2.0
HP Operations Analytics HP Service Anywhere HP Digital Marketing Hub
Announcing: The HAVEn developer program
http://dev.hp.com/haven
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 10 to change without notice.
- 11. HP HAVEn services and infrastructure
solutions
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 11 to change without notice.
HP Autonomy
*Based on large US bank customer success story
Enterprise Group & Vertica
HP ConvergedSystem 300 for Vertica
• 70% lower cost *
• 50-1000x faster analytics
• Deploy in days vs months
Enterprise
Services
• Big data discovery
experience
• Customer analytics
services
• Foresight situational
awareness solution
• Interactive media command
center
• Exploratory Info
Analytics
• HP IDOL Enterprise
& HP IDOL OnDemand
• Healthcare Analytics Platform
• eDiscovery in the Cloud
• Adaptive Backup & Recovery
Data Protection
• Digital Marketing Hub
- 12. HP HAVEn Business-driven Big Data use cases
Marketing Sales Customer Supply chain Risk mgmt. HR, IT
• Fraud detection
• Anti-money
laundering
• Risk management
• Broadcast
monitoring
• Churn prevention
• Advertising
optimization
• Supply chain
optimization
• Defect tracking
• RFID Correlation
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 12 to change without notice.
• Weather
forecasting
• Natural resource
exploration
• Drug development
• Scientific research
• Evidence-based
medicine
• Law enforcement
• Counter terrorism
• Traffic flow
optimization
• Marketing
effectiveness
• Brand awareness
and advocates
• Integrated
customer
experience
• Support analysis
• Demand-supply
planning
• Procurement
analytics
• Systemic fraud
models
• Compliance
and risk
• Workforce
optimization
• IT performance
management
• Social lead
generation
• Sales
optimization
Industry Function
Finance Government Telecom Manufacturing Energy Healthcare
- 13. BrandClout Analytics
Business Problem
Marketing spends are
going up but impact is
declining. Purchase
decision cycles are being
influenced by key
influencers and not brands.
Solution
Target influencers using
BrandClout:
• Identify influencers
relevant to the
product/solution
• Determine conversations
influencers are interested
in
• Engage with influencers
• Measure impact on
influence exerted by your
Influencer Program
Solution Architecture
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 13 to change without notice.
Outcome
• Reduced
spends on
outreach
• Magnified,
impactful
reach
• Scalable
platform for
advanced
social
analytics
- 14. Predicting Machine Failure
Efficient management
of machine, system and
sensor based
ecosystems
• Extract machine data
and customer ticket
data from the source
systems using HP’s Big
Data platform (HAVEn)
• Develop analytical
models using R-UDFs
on HP Vertica
• Present model
predictions and metrics
machine health via an
interactive dashboard
Digital press RDBMS
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject 14 to change without notice.
• Reduction in
service and
warranty
costs
• Improvement
in Total
Customer
Experience
• Improved up-time
and
better
efficiency
Business Problem
Customer Support
RDBMS
Analytics in
Vertica
• Vertica SQL
• UDFs in R
Dynamic,
user defined
visualizations
− Probability
of failure
− Time to
Failure
− Correlations
Analytics
Solution Architecture
Solution
Outcome
- 15. Imagine better
targeted marketing
Guess
15 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 16. Imagine better products and services
NASCAR
AVIS
16 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 17. Imagine optimized
processes and superior
outcomes
UPS
17 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 18. Imagine finding and
fixing problems,
before your
customers even
notice
Vodafone Ireland
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 19. Imagine real-time risk management
and governance
Card Skimming
19 © Copyright 2013 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
- 20. Big data solutions: HP’s approach
HAVEn ecosystem
Integrators
Cloud
Transactional
HAVEn
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 20 to change without notice.
Converged
Infrastructure
Enterprise
Services
Business Intelligence
Partners
Data Partners
Social media Video Audio IT/OT Images
Email Texts Mobile data Documents Search engine
Resellers
Technology
Services
hp.com/haven
- 21. HAVEn apps from partners
Analytical Security Insider Threat Analysis
Healthcare Analytics Ecommerce Predictive
Commercial Insurance
Risk Assessment
Visit the Software Pavilion in Hall 4
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 21 to change without notice.
Analytics
Service Analytics for
Manufacturing
- 22. Maximize your Return on Information with HP Big
DDealivtearing results at the speed of business
Intelligent engagement > HP
SEenrgvaigcee tshe right people, processes, and technology with confidence
Intelligent insight > HP HAVEn Platform
Analyze, understand, protect and act on your data with HP HAVEn
Intelligent management > HP Cloud & Software
solutions
Architect a connected information ecosystem to holistically manage, analyze, secure, &
govern
Intelligent infrastructure > HP Converged Infrastructure
Unprecedented speed, simplicity, and scalability along with flexible delivery
models
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject 22 to change without notice.
- 23. Thank you
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential.