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Personal Branding
Diana Ratri, M.Psi, Psikolog
Career Change
Perubahan Status
Personal Branding = Image
You are a total package
Karakter
Pendidikan dan pengetahuan
Pengalaman kerja
Kompetensi dan Prestasi
Value dan Moral
Build Your Brand
Is it different??
BRANDING PROCESS
STEP 1 Discover Your Brand
Personal Brand Assessment
• Goals
• Drivers
• Value
• Passion
• Insight
Branding Process
Identifikasi target
Menyesuaikan dengan
tujuan
Menentukan ranah karir
yang akan dicapai
Step 2 Develop Your Brand
Informasi Perusahaan
SEGMEN
USAHA
• Properti,
• consumer
good
• Perbankan
• Perkebunan
• Manufaktur
• Otomotif
FILOSOFI
• Visi
• misi
• share value
LOKASI
• Luar negri
• Jawa
• Sumatra
• Seluruh
Indonesia
PERMODALAN
• Pemerintah
• PMA
• PMDN
• Swasta
Branding Process
Create communication plan
→Gunakan kata kunci
→Ungkapkan secara jelas
dan konsisten
→Gunakan media
STEP 3 Communicate Your Brand
Personal branding tools
Branding Process
Step 4 Maintain Your Brand
Monitoring and
Developing
• Feedback
• Konsisten
• Dikembangkan secara relevan
Memulai
karir dengan
bekerja
Identify Job
Opportunities
• Job Search Websites
• Career Fairs
• On-Campus
• Recruiting Program
• Networking
• Professional
• Organizations
Seleksi &
Rekrutmen
pencarian sejumlah calon
karyawan yang memenuhi
syarat dalam jumlah
tertentu sehingga dari
mereka perusahaan dapat
menyeleksi orang yang
paling tepat untuk
mengisi lowongan
pekerjaan yang ada
TAHAPAN REKRUTMEN
ADMINISTRASI PSIKOTEST FGD
WAWANCARA
PSIKOLOG
WAWANCARA
USER
MEDICAL
CHECK UP
PLACEMENT
LET’S PREPARE
o Mengakses mentor pengembangan karir
o Mencari informasi secara formal dan
informal
o Persiapkan CV
o Asah komunikasi
o Stay fit
o Pray
o Learn
PSYCHOTEST
KEMAMPUAN
UMUM
Penalaran logis
Bahasa
Matematis
Spasial
KEPRIBADIAN
Tes Kecenderungan
Tes Grafis
Sikap
MINAT &
BAKAT
Minat Karir
Kemampuan khusus
SIKAP KERJA
Ketelitian
Ketahanan
Kecepatan
Menghadapi Psikotes
• Asah kemampuan dengan latihan
• Jaga stamina
• Alat tulis lengkap
• Datang lebih awal
• Berdoa
• Perhatikan instruksi
• Konsentrasi & fokus
PERSIAPAN WAWANCARA
Mencoba praktek wawancara
Gunakan pakaian formal
Membawa data yang diperlukan
Datang lebih awal
Persiapkan jawaban yang relevan
Gunakan bahasa non verbal yang sesuai
Ajukan pertanyaan jika tidak mendapat
informasi
Follow Up
After an
Interview
Ucapkan terima
kasih
Up date informasi
Be persistent, but
always remain
professional
PENENTU KEBERHASILAN
JOB SEEEKER
Pahami proses
seleksi
Promosikan diri
dengan CV dan
cover letter
yang menarik
Kenali jenis
pekerjaan yang
diinginkan
Cari informasi
tentang profil
perusahaan
Ekspresikan
secara positif
Gunakan
peluang
Terus berusaha
This Photo by Unknown Author is licensed under CC BY-SA-NC
MICRO
BEHAVIOR
▪ Percaya diri
▪ Santun &etis
▪ Ide & Imajinasi
▪ Teamwork
▪ Taft
▪ Stabilitas emosi
▪ Kreativitas
▪ Problem solver
▪ Tekun
▪ Attitude
▪ Komunikasi
Daftar Beasiswa Pascasarjana
❑ Tanoto Foundation: http://www.tanotofoundation.org/
❑ Beasiswa Unggulan Direktorat Jenderal Pendidikan Tinggi
(Dalam dan Luar Negeri): http://beasiswa.dikti.go.id/web/
❑ Unggulan Kementrian Pendidikan dan Kebudayaan:
http://beasiswaunggulan.kemdiknas.go.id/
❑ Beasiswa Master Luar Negeri:
http://www.beasiswapascasarjana.com/search/label/S2?max-
results
❑ Beasiswa Lembaga Pengelola Dana Pendidikan:
http://www.lpdp.depkeu.go.id/
MEMULAI KARIR DENGAN
MENGASAH KOMPETENSI
GENERAL COMPETENCY
Analytical Thinking Decision Making Planning &
Organizing
PENGUSAHA
• UNGKAPKAN IDE
• BERANI AMBIL RESIKO
• BEKERJA PROFESIONAL
• KONSISTEN
• KUASAI PROSES BISNIS, TEKNIK PEMASARAN,
FINANSIAL, RELASIONAL
This Photo by Unknown Author is licensed under CC BY
Managing
Your Brand
WHAT ARE YOUR SKILLS &
SKILL GAPS?
WHAT EXPERIENCES HAVE
YOU HAD AND HOW HAVE
THEY SHAPED YOU?
WHAT ARE YOUR BELIEFS
AND VALUES?
ARE YOUR VALUES
CONSISTENT WITH YOUR
COMPANY VALUES?
WHAT IS YOUR DEFINITION
OF SUCCESS?
Try Your Self Assessment
For More
Information

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Personal Branding For Career Development