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Wednesday, August 31, 2011
What can neXva do for YOU ?




                                       Confidential - © neXva 2011


Wednesday, August 31, 2011
neXva is different

      neXva is the only company focused on creating tools that solve the issues confronting APP
      developers. We created technology and services that makes it easy for consumers to find
      your app(s).

                                                 We give developers the
                                                 tools to succeed.




      Your needs: At neXva, we take your ideas seriously. Several of our tools were specifically
      created to respond to requests that developer partners brought to us.

      Your IP: We know that app developers create the content that make the whole ecosystem
      work. As the saying goes “Content Is King”.

      Your success: Our tools and services help you successfully get your apps distributed,
      marketed and generating revenue.

                                             Confidential - © neXva 2011


Wednesday, August 31, 2011
neXva tools & services
         A suite of robust cloud-based technology solutions and services:



         neXlinker - a patent pending solution that delivers apps from any media (website,
         Facebook, Twitter, print, etc.) to the end user’s mobile

         neXsharer - a patent pending SDK that allows you to make your multi OS apps viral by
         sharing between customers and up-selling

         neXpager - a simple to set-up mobile landing page for app developers to distribute
         their apps from mobile ad campaigns and make their apps viral

         neXpayer - mobile web, web2mobile and in app payments

         neXpush - a tool that allows you to push builds directly to our CMS - no manual
         intervention

         neXpublisher - a revolutionary publishing service that saves you money and marketing
         headaches by managing your app store placement world wide and helps you monetize
         premium and free apps


                                               Confidential - © neXva 2011


Wednesday, August 31, 2011
Some examples of our tools & services




                                   Confidential - © neXva 2011


Wednesday, August 31, 2011
neXpager                             ™



                    Using neXva’s unique, simple and easy to use marketing tool, Nimbuzz! created a
                                   customizable mobile landing page in a few clicks.
                                        Can be used in advertising campaigns


                                                  Ad traffic from many sources
                                                  can come to ONE page.
                                                  neXpager recognizes the device
                                                  and displays the compatible
                                                  builds.

                                                  In-app payment is part of the
                                                  service.




                                                This is great !

                                                - ONE url for all OSs.
                                                - Multilingual support




                                                          Confidential - © neXva 2011




Wednesday, August 31, 2011
neXpayer                          ™



               Our payment solution can initiate payments either at point of download (mobile web)
               or in-app for unlocking levels, full versions or ad free versions of your app. Presently the
                           in-app SDK is in Android only but we are working on other OSs.


                             Traffic from
                             neXva or your                                               Payment at point
                             own sources :        Monetize your traffic with              of download :
                             website, mobile      payouts up to 85 %                     Mobile internet
                             ad campaign,                                                version of
                             Facebook                                                    neXpayer




                             Traffic from other                                           At point of
                             app stores or        Monetize your traffic with              download coupled
                             distribution         payouts up to 85 %                     with neXpager
                             channels                                                    or In-app




                                                        Confidential - © neXva 2011




Wednesday, August 31, 2011
1

                                              neXlinker                                   ™




     Using neXva’s neXlinker creation tool, Kayak is able to create a single QR and short link to deliver all
     OS versions of their mobile app




                                            Get Kayak on your mobile
         See what happens when
         user clicks on this on the
         next page




                                                             Confidential - © neXva 2011




Wednesday, August 31, 2011
2
                                       neXlinker : web to mobile delivery           ™



                         Moving users from any medium to the mobile for consistent content delivery from
                         one source


                                                                                        User shoots QR code

  You download this app using one of the following ways :                                                                    The neXngin™ CMS
                                                                                                                             recognizes the device and
  1. Scan QR code using your phone to be taken directly to the installation file :
                                                                                                                             delivers the correct page.
                                                                                         User points mobile browser



                      Don't have a QR code reader on your phone? Get one free
                                                                                        User links to mobile
  2. Point your mobile browser to the following link :

                                        nexva.mobi/7630
                                           Your email address

  3. Get link by email :                                                                                              Logo
                                                                                                                                        HP Zeen C510 (not?)
                                          Your phone number
  4. Get link by SMS :


                                                                                             Now tell
                                                                                            me why
                                                                                            didn’t anyone
                                                                                            else do
                                                                                             this ?




                                                                                        Confidential - © neXva 2011




Wednesday, August 31, 2011
neXsharer : viral marketing
                                                   ™




     Patent pending SDK for creating a viral sharing snowball effect. Easy to integrate tool that is totally
                  customizable and lets your happy users share the app with their friends.


                                              When the user clicks
                                              “Share this App” a
                                              screen lets them
                                              ✓Like
                                              ✓Tweet or
                                              ✓Share
                                              The recipient hits our
                                              CMS, we deliver the proper
                                              build to download or buy

                                              Simple viral marketing



                                                Making my
                                                apps viral is
                              Share
                             this App           that simple ?




                                                   Confidential - © neXva 2011


Wednesday, August 31, 2011
Payouts on our app stores
                                      and using our tools


                                  Your traffic
                               Using our tools:
                               neXlinker                                         payouts of
                               neXpager                                          75% - or more
                               neXsharer
                               neXpayer




                             neXva’s channels
                                                                                 payouts of
                             Across neXva’s
                             white label channels                                70% - or more




                                                    Confidential - © neXva 2011


Wednesday, August 31, 2011
1

                             Publishing : The traditional model
                                       You manage many app stores.

                                              Different rules.
                                              Different terms.
                                        Different upload processes.
                                       Different marketing elements.
                                             Different payouts.
                                         Different payback terms.



                                                            !?!?


                                       Telco                                 Hand
                                       stores                                  set
                                                                             stores




                                                Confidential - © neXva 2011


Wednesday, August 31, 2011
2

                             neXpublisher : a disruptive model™




                                                    You work with ONE partner.

                             We publish your apps on our channels and a large variety of other stores.



                                                                  neXva               ™




                                                     Telco                                   Hand
                                                     stores                                    set
                                neXva                                                        stores




                                                Now I can
                                                focus only on
                                                making great
                                                apps !!




                                                                Confidential - © neXva 2011


Wednesday, August 31, 2011
neXpublisher business model         ™



                                  for premium apps
     neXva handles everything for you including app store placement, updates, publishing all stats in one
     place and aggregating disparate payouts. We can work closely with you to target specific markets or
     regions.

                             Premium
                             Publishing                                                 10 to 20% of list
                             Unlimited app stores.                                      price - depending
                             Unlimited updates. Multiple
                             languages.                                                     on volume




                                                                                        10 to 20% of list
                             Lite/Premium                                                     price
                             Publishing
                                                                                                 or
                             Unlimited app stores.
                             Unlimited updates. Multiple                                  85% payouts if
                             languages.
                                                                                        lite version points
                                                                                           back to neXva

                                                           Confidential - © neXva 2011

Wednesday, August 31, 2011
neXpublisher business model           ™



                                         for free apps


                             Performance
                                                                                        0.05 $/€ per
                             Unlimited stores/channels.
                             Unlimited Languages, 2                                      download
                             updates per month. Geo
                             targeting.                                                Capping on demand.



                             Flat fee Gold
                                                                                         500 $/€ per
                             5 Languages, 2 updates
                             per month. Geo targeting.                                     month
                             10 apps. 20 app stores.
                                                                                       5000 $/€ for a year



                             Flat fee Silver
                                                                                         200 $/€ per
                             2 Languages, 1 update per                                     month
                             month. Geo targeting. 3
                             apps. 10 app stores.
                                                                                       2000 $/€ for a year




                                                          Confidential - © neXva 2011


Wednesday, August 31, 2011
How to get us the apps ?
      neXva provides several tools to get us the apps, with their marketing material and compatibilities.


                neXpush
                An XML tool that enables automatic push of apps and updates from your dev team directly to our app store.
                This service works with neXpublisher as well. Once set up this can be a huge time saver for developers.

                To find out please visit our Wiki : http://developers.nexva.com/wiki/Cp/NeXpush




                FTP
                If you have only few updates you can simply dump your apps on our FTP. You should include all your marketing
                material with the listing of the compatible devices and any other information associated with your content/
                application (ask for a datasheet on this) so that our team can upload in the fastest possible time.
                     Our FTP is 	

    http://ftp.nexva.com       Please notify us via e-mail contact@nexva.com when you
                     Log in 	

        anonymous                  upload your content so that we may attend to it as soon as
                     Pass Word 	

     your e-mail                possible.




                                                               Confidential - © neXva 2011


Wednesday, August 31, 2011
Channels and publishing
                   Our white label channels :




                   App stores we publish your apps on (and growing):




                                                Confidential - © neXva 2011


Wednesday, August 31, 2011
Some of our developers




                                     Confidential - © neXva 2011


Wednesday, August 31, 2011
For further information:
                               go to cp.nexva.com or
                             email us at info@nexva.com




                               your mobile.reloaded
                                                  ™




Wednesday, August 31, 2011

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WIP Back To School Webinar - Appstores with Nexva

  • 2. What can neXva do for YOU ? Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 3. neXva is different neXva is the only company focused on creating tools that solve the issues confronting APP developers. We created technology and services that makes it easy for consumers to find your app(s). We give developers the tools to succeed. Your needs: At neXva, we take your ideas seriously. Several of our tools were specifically created to respond to requests that developer partners brought to us. Your IP: We know that app developers create the content that make the whole ecosystem work. As the saying goes “Content Is King”. Your success: Our tools and services help you successfully get your apps distributed, marketed and generating revenue. Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 4. neXva tools & services A suite of robust cloud-based technology solutions and services: neXlinker - a patent pending solution that delivers apps from any media (website, Facebook, Twitter, print, etc.) to the end user’s mobile neXsharer - a patent pending SDK that allows you to make your multi OS apps viral by sharing between customers and up-selling neXpager - a simple to set-up mobile landing page for app developers to distribute their apps from mobile ad campaigns and make their apps viral neXpayer - mobile web, web2mobile and in app payments neXpush - a tool that allows you to push builds directly to our CMS - no manual intervention neXpublisher - a revolutionary publishing service that saves you money and marketing headaches by managing your app store placement world wide and helps you monetize premium and free apps Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 5. Some examples of our tools & services Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 6. neXpager ™ Using neXva’s unique, simple and easy to use marketing tool, Nimbuzz! created a customizable mobile landing page in a few clicks. Can be used in advertising campaigns Ad traffic from many sources can come to ONE page. neXpager recognizes the device and displays the compatible builds. In-app payment is part of the service. This is great ! - ONE url for all OSs. - Multilingual support Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 7. neXpayer ™ Our payment solution can initiate payments either at point of download (mobile web) or in-app for unlocking levels, full versions or ad free versions of your app. Presently the in-app SDK is in Android only but we are working on other OSs. Traffic from neXva or your Payment at point own sources : Monetize your traffic with of download : website, mobile payouts up to 85 % Mobile internet ad campaign, version of Facebook neXpayer Traffic from other At point of app stores or Monetize your traffic with download coupled distribution payouts up to 85 % with neXpager channels or In-app Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 8. 1 neXlinker ™ Using neXva’s neXlinker creation tool, Kayak is able to create a single QR and short link to deliver all OS versions of their mobile app Get Kayak on your mobile See what happens when user clicks on this on the next page Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 9. 2 neXlinker : web to mobile delivery ™ Moving users from any medium to the mobile for consistent content delivery from one source User shoots QR code You download this app using one of the following ways : The neXngin™ CMS recognizes the device and 1. Scan QR code using your phone to be taken directly to the installation file : delivers the correct page. User points mobile browser Don't have a QR code reader on your phone? Get one free User links to mobile 2. Point your mobile browser to the following link : nexva.mobi/7630 Your email address 3. Get link by email : Logo HP Zeen C510 (not?) Your phone number 4. Get link by SMS : Now tell me why didn’t anyone else do this ? Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 10. neXsharer : viral marketing ™ Patent pending SDK for creating a viral sharing snowball effect. Easy to integrate tool that is totally customizable and lets your happy users share the app with their friends. When the user clicks “Share this App” a screen lets them ✓Like ✓Tweet or ✓Share The recipient hits our CMS, we deliver the proper build to download or buy Simple viral marketing Making my apps viral is Share this App that simple ? Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 11. Payouts on our app stores and using our tools Your traffic Using our tools: neXlinker payouts of neXpager 75% - or more neXsharer neXpayer neXva’s channels payouts of Across neXva’s white label channels 70% - or more Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 12. 1 Publishing : The traditional model You manage many app stores. Different rules. Different terms. Different upload processes. Different marketing elements. Different payouts. Different payback terms. !?!? Telco Hand stores set stores Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 13. 2 neXpublisher : a disruptive model™ You work with ONE partner. We publish your apps on our channels and a large variety of other stores. neXva ™ Telco Hand stores set neXva stores Now I can focus only on making great apps !! Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 14. neXpublisher business model ™ for premium apps neXva handles everything for you including app store placement, updates, publishing all stats in one place and aggregating disparate payouts. We can work closely with you to target specific markets or regions. Premium Publishing 10 to 20% of list Unlimited app stores. price - depending Unlimited updates. Multiple languages. on volume 10 to 20% of list Lite/Premium price Publishing or Unlimited app stores. Unlimited updates. Multiple 85% payouts if languages. lite version points back to neXva Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 15. neXpublisher business model ™ for free apps Performance 0.05 $/€ per Unlimited stores/channels. Unlimited Languages, 2 download updates per month. Geo targeting. Capping on demand. Flat fee Gold 500 $/€ per 5 Languages, 2 updates per month. Geo targeting. month 10 apps. 20 app stores. 5000 $/€ for a year Flat fee Silver 200 $/€ per 2 Languages, 1 update per month month. Geo targeting. 3 apps. 10 app stores. 2000 $/€ for a year Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 16. How to get us the apps ? neXva provides several tools to get us the apps, with their marketing material and compatibilities. neXpush An XML tool that enables automatic push of apps and updates from your dev team directly to our app store. This service works with neXpublisher as well. Once set up this can be a huge time saver for developers. To find out please visit our Wiki : http://developers.nexva.com/wiki/Cp/NeXpush FTP If you have only few updates you can simply dump your apps on our FTP. You should include all your marketing material with the listing of the compatible devices and any other information associated with your content/ application (ask for a datasheet on this) so that our team can upload in the fastest possible time. Our FTP is http://ftp.nexva.com Please notify us via e-mail contact@nexva.com when you Log in anonymous upload your content so that we may attend to it as soon as Pass Word your e-mail possible. Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 17. Channels and publishing Our white label channels : App stores we publish your apps on (and growing): Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 18. Some of our developers Confidential - © neXva 2011 Wednesday, August 31, 2011
  • 19. For further information: go to cp.nexva.com or email us at info@nexva.com your mobile.reloaded ™ Wednesday, August 31, 2011