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Similaire à Introduction to Social Media for Business Use 291112
Similaire à Introduction to Social Media for Business Use 291112 (20)
Plus de WMG, University of Warwick
Plus de WMG, University of Warwick (20)
Introduction to Social Media for Business Use 291112
- 1. WELCOME
INTERNATIONAL INSTITUTE FOR
PRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
© 2012
- 2. Dr Mark Swift
Scott Crowther
Dr. Xiao Ma
© 2012 Ellie Precious
- 3. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2012
- 4. What is IIPSI?
• International Institute for Product and Service Innovation
• New SME centre
– Experience led Innovation (people), Polymer (product), Digital (web)
• Purpose
– Help West Midlands small businesses understand your customers and users
better, prototype new products for example using Additive Layer
Manufacturing, and use digital (Internet) to launch as well as develop
market ready products and services
– Improve the region's capacity to translate innovation into outcomes
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
© 2012
- 5. What is the iIP - our approach
The IIPSI Innovation Programme (iIP) is:
1. Centred on Innovation
– “Successful exploitation of new ideas” WMG definition
– "Innovation distinguishes between a leader and a follower."
Steve Jobs
2. Demonstration activities
– Raise awareness of what is possible through the adoption of
new ideas and thinking
3. Knowledge Exchange
– Common sharing and exploitation of new thinking
– We don’t have all the answers
© 2012
- 6. What's the structure of iIP
Awareness briefing, case studies, technical
DAY
Raising demonstrators
Awareness ONE
DAY In-depth workshops, advanced technical
Embedding
capability TWO demonstrators, horizon scanning, hands on…
Market
leading
products & Intensive company projects - prototyping,
services identifying markets, product/service evaluation,
30+
internships
places
Expansion per
through R&D
year Feasibility studies, collaborative projects,
assistance with funding and grant applications
© 2012
- 7. Introductions
• Housekeeping
• Name...
• What your business does…
See: www.bit.ly/mobrowarwick
© 2012
- 8. Summary
• Unique, high profile facility for the region
• Range of SME services
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
• Enjoy the day
• Get involved
© 2012
- 10. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy”
© 2012
© 2011
- 11. Social media 2011…
Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011
© 2012
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
- 12. Social Media in 2012 helps continue the Arab spring: Activists - Cairo - April 20, 2012
© 2012
http://amandamustard.tumblr.com/post/21672119873
- 13. “Marketing today is difficult.
Are 200 million people on the U.S. ‘Do Not Call’ list.
Over 86% of TV viewers skip commercials.
44% of direct marketing is never opened.
Roughly 99.9% of online banners are never clicked.
Buyers wait until they have completed 60-80% of their
research before reaching out to vendors”.
Michael Brenner
Senior Director of Global Marketing at SAP
© 2012
- 16. BlendTec
• SME manufacturer of commercial and home blenders
• Blendtec produced a video in which the CEO blended unusual
products such as a garden rake, a golf club, and light bulbs.
– YouTube, video had 3.9 million views (over 8-months)
– The Will It Blend? campaign illustrates the potential value of connecting
with consumers online versus traditional advertising
• Now:
– 214,917,203 views on YouTube (Nov 2012)
– 700% increase in sales
• BlendTec Case TIPS:
– Be creative
– Don’t be afraid to shout about your product’s capability
© 2012
- 17. What is it?
Online tools that help people interact, collaborate and share content
Photo
sharing
Video
Blogging
sharing
Micro
Podcasts
Key blogging
Social
Message
boards
Tools RSS
Product
Widgets
reviews Location
based
services
© 2012
- 18. Digital Conversation
Insight Innovation Advocacy Natural search
Can replace existing methods of generating enquires
Customer Increased sales
service
© 2012
- 20. Summary
• Significant growth - not going away (at the moment)
• Can be used by the majority of businesses & industries
• Top tips:
– Don’t announce, engage
– Be responsive – don’t ignore converstations
– Be adaptable
– Be selective
– Be creative
• Many uses – insight, customer service, natural search,
innovation, advocacy, INCREASE SALES
© 2012
- 21. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2012
- 24. LinkedIn
2012 Q1: 31st most visited global website
9m users
191m users
2m company pages
© 2012
- 25. LinkedIn
8 ways to use LinkedIn
© 2012
- 28. Your network
375 (av. network)
74,100+
4,828,600+
Look at your reach!
© 2012
- 30. LinkedIn
4. Showcase your
products and ask for
recommendations…
© 2012
- 32. LinkedIn
and a direct sales
contact.
© 2012
- 33. LinkedIn
Can also use it for
your service
business.
© 2012
- 34. LinkedIn
5. Search for
potential
clients…
© 2012
- 35. LinkedIn
...the people who
work there…
© 2012
- 36. LinkedIn
…then contact
them...
© 2012
- 37. LinkedIn
…or let them
contact you.
© 2012
- 38. LinkedIn
6. Professional
Groups. Where
are your clients?
Start your own?
© 2012
- 39. LinkedIn
7. Watch your
competitors…
© 2012
- 40. LinkedIn
…what Groups do
they frequent?
© 2012
- 41. LinkedIn
…invisibility cloak!
© 2012
- 42. LinkedIn
8. Recruit.
Pay for a job
advert or start a
free discussion
© 2012
- 50. Activity
Use LinkedIn to research one of the other people on your
table (or your competition).
What groups are they in? Who are the connected to?
Team up if you don't have a LinkedIn account yet.
We have a phone with camera on hand to take profile
photos!!!
© 2012
- 52. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2012
- 56. Facebook
Soon to beat India in Population???
© 2012
- 57. Facebook – Why?
Over 700,000 businesses in UK have active pages
900 Million Active Users
• 50% of members using
Biggest source of social media traffic
mobile devices
• BuiltMobile and Webto friend
on friend Ready
connections
© 2012
- 61. Facebook for B2B
• Conversation/Feedback with
customers? Not just for posting news
• Are your customers B2C? Then likely
to be on Facebook
• Facebook as Search Engine
• Recruitment
• Fun – Show your face to your clients,
do something different
© 2012
- 62. Facebook for B2C
• Word of mouth
• Power of “Like”
• Listen and Talk to Fans
• Community
• Facebook fans have an 80%
higher propensity to buy
• Advertise with precision
© 2012
- 63. Facebook- Likes (Pros)
• Another face for the business
• Personalisation of business pages with
comments, sharing facilities etc
• Interaction with followers Easy engagement –
customers can “Like” button or add a comment
to engage
• Interaction with other businesses. Connect
with your suppliers, distributors, or contractors.
© 2012
- 64. Facebook for business
• Set up “Business Page” • Visuals are GREAT!!
not “Profile”
• Completely free, supported
by advertising if required
• Advocates are key –
encourage feedback
• Set up “Like” icon on web
pages
© 2012
- 66. Facebook 2012 Updates
• Timeline Feature • SEARCH!!!!!
• Custom Tabs (Views & • ‘Pin’ option (posts last
Apps) longer!)
• Facebook Developer –
developers.facebook.com
/apps e.g add your
Pinterest Account
• Insights
© 2012
- 72. Social Media
Twitter
“Twitter is a real-time information network that connects you to the latest stories,
ideas, opinions and news about what you find interesting. Simply find the accounts
you find most compelling and follow the conversations.”
© 2012
- 84. Twitter
1. Engage with industry leaders…
© 2012
- 85. Twitter
…they can give
you exposure!
(20k+ followers)
© 2012
- 86. Twitter
2. Sniff out new business
© 2012
- 88. Twitter
… and by searching biographies
© 2012
- 89. Twitter
4. Promote your other
content
© 2012
- 90. Twitter
5. Embed
in a website
https://twitter.com/about/resources/buttons
Use Settings > Widgets in Twitter account
© 2012
- 97. Twitter
Twitter Small Business Guide: www.bit.ly/LfShmZ
© 2012
- 98. Activity
On paper, write a quick twitter plan based around an
event, e.g. product launch, networking event
Think about the days, times to post, tweet content, photo
or not, hashtags and IDs to use.
Practice keeping to Twitter 140 (120!) character limit
© 2012
- 100. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2012
- 102. Image sharing is big business!
“Social Media is Video”
(Social Media Examiner, 2012)
£1billion
of all Facebook activity revolves around photos (HBR 2012)
© 2012
- 103. YouTube
“YouTube is a platform for uploading,
viewing, sharing, discussing and rating
video content online….”
© 2012
- 104. YouTube Stats
800 million unique users visit YouTube each month
3 billion hours of video are watched each month
72 hours of video are uploaded every minute
© 2012
- 105. YouTube
How it works/main features
© 2012
- 107. YouTube
How it works/main features
© 2012
- 110. 4 reasons to use YouTube
Facebook
YouTube
Twitter
Yahoo Answers
Also UK’s 2nd biggest search engine!
Gumtree
UK LinkedIn
Top 10 Social Media Tumblr
December 2011 Moneysavingexpert
(Experian Hit Data)
Moshi Monsters
Stumble Upon
© 2012
- 111. 4 reasons to use YouTube
Google rankings!
Google own YouTube!!!
© 2012
- 114. Pinterest
“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the
beautiful things you find on the web. People use pinboards to plan their
weddings, decorate their homes, and organize their favorite recipes. Best of
all, you can browse pinboards created by other people.”
© 2012
- 116. Pinterest
10 million+ users 80%
(fastest network to achieve this)
High monthly time spent
Comscore, jeff bullas, MediaPost, PookyShares.
© 2012
- 130. Pinterest
http://pinterest.com/pinterestbiz/pinterest-marketing/
Business Tips for using Pinterest .
© 2012
- 131. “Other visual networks are available”
“We want to help people make their photos available to
the people who matter to them.”
© 2012
- 133. “Other visual networks are available”
“It’s a fast, beautiful and fun way to share your
photos with friends and family.”
© 2012
- 135. Visual media applications
What are customers
saying about your
competitors, anyone
disgruntled…….
Power of key clients
© 2012
- 136. Visual media applications
Profiles on Facebook and YouTube
Impact:
Web enquiries up by 180%
Increase in conversions and sales
© 2012
- 140. Creating your own visual content
DIY animation tools:
http://www.powtoon.com
http://sparkol.com/videoscribe.php
© 2012
- 141. Activity
Choose a company on your table and brainstorm ways they could
use video or imagery for the benefit of their business.
Be prepared to share the best/wackiest idea with the group.
© 2012
- 144. 4sq what?
I don't care
All 4sq cares
who you are
WHO you are Where you're from
Where you are What you did
What you did
What you doing
© 2012
- 154. 4sq tips……
Location based
promotion
Simple but
Smart Tracking
Virtual VS
Physical
© 2012
- 156. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2012
- 173. Multi Screen Google
10 History Media Share Apps
© 2012 API
- 174. G+ tips……
All in One
Google Apps
Integration
Its from Google
© 2012
- 175. Activity
Google+ session - hold a hangout for 10 people,
where Scott and Xiao are presenting a document to
the remaining people.
© 2012
- 183. Activity
On paper, start writing a simple strategy for your
business.
What are your goals and objectives?
What networks do you want to work with?
What are your tactics for each?
© 2012
- 185. How to kick off your social media?
SME Programmes Team, WMG
@WMGSME Talk to
Talk to
each other
wmgsme@warwick.ac.uk people like
the SME
024 7657 5594 team
Google it!
Social Media footprint:
Come back and WMG
will help
© 2012
