DLC Strategy for Arma 3 (White Nights Conference Prague 2017) The official conference website — http://wnconf.com

1. DLC Strategy
Used for Arma 3
Petr Kolář
Bohemia Interactive - Project Lead

2. 01 CONTENT / 02
• Our scope
• Domain analysis
• Implementation
• Public Reception
• Questions
What’s in

3. 01 OUR SCOPE

4. 01 OUR SCOPE / 04
• Founded in 1999
• Over 260 employees now
• 6 offices worldwide
• Curiosity, Creativity, Community
Bohemia Interactive

5. 01 OUR SCOPE / 05
Bohemia Interactive

6. 01 OUR SCOPE / 06
• Released in 2013
• Authentic military sandbox game
• Large terrains
• Own proprietary engine
• Moddable series with a large community
• Platform for extensions
Arma 3

7. 02 DOMAIN ANALYSIS

8. 02 DOMAIN ANALYSIS / 08
Standard Approach

9. 02 DOMAIN ANALYSIS / 09
Standard Approach

10. 02 DOMAIN ANALYSIS / 010
Standard Approach

11. 02 DOMAIN ANALYSIS / 011
Arma 2 Strategy

12. 02 DOMAIN ANALYSIS / 012
Notable Games

13. 02 DOMAIN ANALYSIS / 013
Notable Games

14. 03 IMPLEMENTATION

15. 03 DESIGN PROCESS / 015
• No split on servers
• No visual degradation
• No data separation
• Future-proofing for features
• Generous, but not for free
Goals

16. 03 DESIGN PROCESS / 016
Same Data

17. 03 DESIGN PROCESS / 017
Protection
• Encrypted data format
• Texture Samples for community

18. 04 IMPLEMENTATION / 018
Free Features

19. 03 DESIGN PROCESS / 019
Paid Assets

20. 03 DESIGN PROCESS / 020
Communication
• Development blogs
• Testing DLC with charity
• Community Survey

21. 03 DESIGN PROCESS / 021
 No split on servers
 No visual degradation
 No data separation
 Future-proofing for features
 Generous, but not for free
Goals

22. 04 PUBLIC RECEPTION

23. 05 PUBLIC RECEPTION / 023
• 65 % like the strategy according to Survey
• Vocal minority wants everything for free
• Price level communication
• Charity vs. Military
Community

24. 05 PUBLIC RECEPTION / 024
Reactions

25. 05 PUBLIC RECEPTION / 025
• Be generous
• Communication is the key
• Do the research
• Validate the outcomes
Takeaways

26. 05 PUBLIC RECEPTION / 026
Apex Expansion More DLCs
Project ArgoEarly Access
Bohemia Incubator
Make Arma Not War
Community Management
Questions?
Development Branch
Hiring

27. THANK YOU
Petr.Kolar@bistudio.com
@lathspel