As a small business competing against giants with massive marketing budgets, all of us here at WORK[etc] know first-hand how hard it can be to get noticed. We’ve been going strong (and growing stronger!) for over five years now, though, so it’s definitely not an impossible task. WORK[etc] has always been about helping our clients’ businesses grow, so we’ve collected the best and most useful low budget marketing secrets from other small business owners and marketers to help you make the most out of even a modest marketing budget.

1. 6 Low Budget Marketing
Secrets

2. Nail Your
Value
Proposition
TIP # 1

3. 6 Low Budget Marketing Secrets for Small
Businesses
3
Bryan Clayton
CEO and Founder, GreenPal
What is it about your product that compels people to say yes?
Our assumption:
People like our service because it’s cheaper
Based on Testing:
Customers valued getting same day service more
Nailing your value prop first is crucial.

4. Guest on
Podcasts
TIP # 2

5. 6 Low Budget Marketing Secrets for Small
Businesses
5
Doug Cooper
Founder, Trubelo, Inc.
Search for podcasts on Blogtalk Radio, iTunes, etc. that are
connected to your business.
Value:
• New listeners that you will reach
• Material for you to blast out into social media
• Material to establish yourself as an expert

6. Make your
Newsletter
Public
TIP # 3

7. 6 Low Budget Marketing Secrets for Small
Businesses
7
Mark Aselstine
Proprietor, Uncorked Ventures
We realized that every month we were producing 1000+-word
newsletters.
We began publishing them online.
Result:
• Increased traffic to the website
• Improved rankings in Google and other search engines

8. Get Reputable
Blogs to
Review your
Products
TIP # 4

9. 6 Low Budget Marketing Secrets for Small
Businesses
9
Lisa Chu
CEO, Black N Bianco
Real reviews bring us more business than any ad-driven
marketing strategy.
We monitored our daily web traffic and found:
• 30% of our traffic comes from different blogs reviewing our
products
• bounce rate of this traffic is only 2%

10. Host Webinars
TIP # 5

11. 6 Low Budget Marketing Secrets for Small
Businesses
11
Austin Paley
Corp. Marketing Communications Manager, Blue Fountain Media
Webinar Tips:
• Host a webinar on a topic that isn’t about your business
• Consider talking about industry best practices instead
• Provide educational value that shows your expertise.

12. Do a Reddit
AMA
TIP # 6

13. 6 Low Budget Marketing Secrets for Small
Businesses
13
Austin Paley
Corp. Marketing Communications Manager, Blue Fountain Media
To be successful on Reddit, you must:
• Understand the nature of the outlet
• Focus on the topic at hand
• Give users answers that provide value
• Avoid self-promotion (may result in your AMA being banned
or deleted)

14. WORK[etc]
One App for your Entire
Business
For more tips on small business,
growth hacking, entrepreneurship,
leadership, and more: