Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.
Work through the resentation for more information.
22. How to leverage LinkedIn in your business? Connect with friends & colleagues Join groups Create your own groups Answer questions Direct advertising Integrate LinkedIn into your marketing
27. The “Will it Blend” Campaign Idea came from actual destruction testing inside company Initially created 5 videos Marbles Rake handle Ice MacDonald's Big Mac Half Chicken & Coke 6 Million views after 1 week Over 64 videos and 200 million views
28. Low cost, Big results Blendtec video’s are cost effective $20 per video Using typical consumer camcorders Blender sales up by 500% after first campaign Topics suggested by fans - interactive
40. Flickr Ideas to promote your company Tag your photo’s with descriptive words Share images to email, Blog or Hyperlink Allow comments on your photos Comment on others Create groups & invite people to post pictures to this group Tweet about your photo uploads
42. Implementing a Social Media Campaign How to tell if you need Social Media Your Personal Social media readiness Your Organisation’s readiness Choosing the right Social Media strategy Selecting your Social Media Technology Training Plans Social Media implementation Mapping your Social Media Calendar & Campaigns Monitor your Online Reputation Measuring your Social Media Campaigns
43. You need to engage in Social Media if… Your company get’s referral business: “word of month” Your company whishes to increase their online brand & visibility Your customers use Social Media You have the time to invest in Social Media activities
45. Social Technology to Implement? LinkedIn – www.linkedin.com Blog – Blogger or Wordpress.com Twitter – www.twitter.com Facebook Page – www.facebook.com YouTube – www.youtube.com Flickr – www.flickr.com
46. SUMMARY Fun videos can become viral & increase sales Social Media can connect emotionally with people Twitter is immediate & can generate leads Facebook create a community of like minded people All activity can be measured to determine return on investment
47. In closing Are you ready? Is your organisation ready? Choose the best solution fit for both of you Choose and implement Social technology Develop your social calendar, blueprint & plan Be the Social Media Manager
48. Are you ready to joining the Social Media bandwagon ?
49. If you need any help or assistance with Social Media or any Internet Marketing, please feel free to contact me.Email me now for your FREE Social Media White PaperCorné van Zylemail me on corne@wsisis.comvisit us on http://wsisis.comcall me on +27 13 750 2485
Monday 01 November 2010Ask the audience what aretheques1onsthatsomeoneshouldaskasocialmediaconsultantWritetheseontheflipchartGothroughthemComeupwiththeoneques1onthatsaysitall
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