2. This webinar will be available afterwards at marketing.wtwhmedia.com
Q&A at the end of the presentation
Complete survey for a chance to win a prize
Hashtag for this webinar: #CMWebinar
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3. 3
Heather Centorbi
Media and Events Coordinator
@WTWH_SocialXprt
Carli Evilsizer
Social Media Coordinator
@WTWH_Carli
4. What is content marketing?
Why should you care?
Getting started
Best practices
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16. Blogging
◦ Wordpress / Blogger
Webinars
◦ GoToMeeting.com or Join.Me
Podcasts
◦ Skype or digital recorder
◦ Edit with Audacity
Marketing Automation
◦ Hubspot, Marketo, SilverPop
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17. Digital media
Produce one piece of content but re-purpose
it multiple ways
◦ Webinar > > Summarized blog post
◦ Podcast >> Transcribed into blog post
◦ White paper >> Webinar to Lead Generation offer
◦ Video >> Use the audio for a podcast
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23. „Epic Content Marketing‟
◦ Author: Joe Pulizzi
◦ Follow @JoePulizzi
„Jab, Jab, Jab, Right Hook:
How to tell your story in a
noisy social world‟
◦ Author: Gary Vaynerchuk
◦ Follow @garyvee
@MarketingSherpa on Twitter
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24. Basic understand of what is content
marketing
How to get started with content marketing
Examples of content marketing done right
Resources
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26. This webinar, along with our social media blog, is available at
marketing.wtwhmedia.com
This webinar will be sent out via email
Tweet with hashtag #CMWebinar
Complete survey in follow-up email for chance to win “Epic Content
Marketing” by Joe Pulizzi
Connect with Heather at @WTWH_SocialXprt and Carli at @WTWH_Carli
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Editor's Notes
Want to be around conversation where your product is talking about