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#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy

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FELLAZO
PHILIPPINES

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MEET THEFELLAZORIAN
Mr. Alan Tan
Head, Group Media & Creative
Mr. Kelvin Chong
Marketing Director
Datin Feez Latiff
Managi...
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50 Mobile Marketing Facts
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#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy

  1. 1. FELLAZO PHILIPPINES
  2. 2. MEET THEFELLAZORIAN Mr. Alan Tan Head, Group Media & Creative Mr. Kelvin Chong Marketing Director Datin Feez Latiff Managing Director
  3. 3. #MobileRevolution How Mobile Is ChangingYou?
  4. 4. 2005 2013 How Mobile Is ChangingYou?
  5. 5. Revolution Mobile has profoundly changed our daily lives, so much that it’s now an extension of our brains.
  6. 6. We are born to move around.
  7. 7. Apps Development Why mobile, why now?
  8. 8. Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb- 2011 MOBILE IS GROWING FASTER THAN ANY TECHNOLOGY BEFORE. Microcomputer 10B+ 1B+ 100MM+ 1MM+ 1960 1970 1980 1990 2000 2010 2020 Mainframe PC Desktop Internet Mobile Internet (Post-PC) Units/ Users 10MM+
  9. 9. S
  10. 10. S
  11. 11. S.T
  12. 12. S.T TechnologicalTrend
  13. 13. S.T.E TechnologicalTrend
  14. 14. S.T.E TechnologicalTrend Economical Trend
  15. 15. TechnologicalTrend Economical Trend S.T.E.P
  16. 16. TechnologicalTrend Economical Trend PoliticalTrend S.T.E.P
  17. 17. TechnologicalTrend Economical Trend PoliticalTrend S.T.E.P
  18. 18. Apps Development THE PHILIPPINES
  19. 19. TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSC RIPTIONS ACTIVE MOBILE SOCIAL USERS JAN 2017 THE PHILIPPINESA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS 103.0 60.0 60.0 129.4 54.0MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION : 44% 58% 58% 126% 52% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
  20. 20. INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSC RIPTIONS ACTIVE MOBILE SOCIAL USERS JAN 2017 ANNUAL DIGITAL GROWTH YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) +27% +25% +9% +32%SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 +13 MILLION +12 MILLION +10 MILLION +13 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
  21. 21. MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET CO MPUTER JAN 2017 DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE TELEVISION DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE 5% 88% 61% 39% 25% 91% 12% 6% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. (ANY KIND)
  22. 22. NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION JAN 2017 MOBILE USERS vs. MOBILECONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER 77.5 75% 129.4 126% 1.67 MILLION MILLION SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
  23. 23. THE WORLD IS SHIFTING TO MOBILE 1500mil 2000mil In 5 Years
  24. 24. SHIFTING TO MOBILE DEVICES offers exciting new ways for companies to engage with their customers, partners and employees. Many companies are struggling to unlock the potential of these opportunities.
  25. 25. Apps Development  Accessible anywhere, anytime  Conveniently controlling and monitoring  Instant notification  Easy to exchange data and information of mobile devices ADVANTAGES
  26. 26. 40% of smartphone owners in the Philippines spend over 5 hours a day on their phone
  27. 27. WWW. APP? SHIFT YOUR TO
  28. 28. MOBILE APP IS THE NEW ERA Accessed through browsing Static, navigational user interface Somewhat limited features Easy access with 1 tap Interactive user interface Can make use of phone features such as location services, camera call, etc. BRAND CONVERSION STRATEGY
  29. 29. Your Business Apps Solutions is a truly lexible, customizable, end-to-end multimedia platform, with class- leading implementation and change management services. WHY MOBIZ PRO?
  30. 30. BUSINESS AT YOUR FINGER TIPS Enhance customer bonding The most valuable asset to any successful business are their current customers. Establish company reputation Reputation is an important component of an organization’s value. Expand your business via mobile market Mobile marketing is the perfect tool to keep new potential clients updated about your business.
  31. 31. BUSINESS AT YOUR FINGER TIPS Brand Experience Apps allow you to have a feature-rich and visually engaging environment to project the brand with performance that is quick and reliable. Direct Communication An app allows for 1-to-1 contact with a user. Options that include sign- in, tailored content and personalization feel more directly tailored to an individual user, whereas mobile web often feels tailored to an entire audience. Efficiency Users rely upon apps to complete tasks, like checking light times, reading the latest news, and checking account balances. While mobile websites are great for general discovery and exploration, apps help users get things done Loyalty An app requires a level of commitment to a brand from the start user must make a decision to install an app, therefore generating an engaged audience. Repeat usage further builds on user Full device functionality With apps, brands can leverage the full potential of a mobile device. By exploiting device capabilities, brands can utilize the mobile Camera, GPS and push notifications to create a consistent and all-encompassing experience.
  32. 32. FUTURE OF MOBILEBUSINESS APP Http://www.mobizpro.com
  33. 33. The average app user has 36 apps installed on his or her smartphone. Base: Total respondents (n=8,470) Google/Ipsos Survey Q1. Approximately how many apps do you currently have installed on your smartphone?
  34. 34. THINK OF YOURAPPAS FUNNELCONVERSION STRATEGY There’s a common misconception in larger organizations that having a mobile app is merely an additional “asset.” It’s a nice-to-have promotional tool. It’s another Spark Conversation to stand on to share your marketing message. Your mobile app has the potential to be a whole new channel. It can be a vehicle for higher Retention, engagement, improved customer relationships and increased brand awareness conversion, Leave this one-dimensional view behind. Your app is so much more than just a marketing medium.
  35. 35. CENTRAL APP VALUE-BASE APPROCH + Lead Generation & Nurturing VALUE QUALIFIED LEAD VALUE APP FUNNEL STRATEGY + Awareness / Get Found + Retention / Loyalty program + App Engagement / Push Notification + Conversion Optimization + Relationship and Value TRUST marketing APP ENGAGEMENT AWARENESS / GET FOUND VALUE-BASED APPROACH INTEREST / RETENTION CONVERSION RELATIONSHIP TOFU MOFU BOFU TRUST& Apps Development We Bridge the Gap Between Marketing & APP Value-Based Approach  Mobizpro extends Marketing Automation with APP Approach to more effectively empower distributed sales teams and local marketers We enable these groups to quickly and easily create, customize and distribute timely, relevant, End-To-End Impact channel campaigns while maintaining brand and Conversion solutions. @Mobizpro Key touch point between your Brand and your Customers
  36. 36. "The Value Binding Power of Media & Knowledge for Idea Accessible, Understandable, Knowledgeable and Valuable." -Wall Dariz, CEO & Founder Valuepedia
  37. 37. WHO USES MOBIZ PRO? Retailers Realtors Restaurants Bar/Night Clubs Sports/Fitness Centers Consultant & Services Training Centers Hotels/Resorts Auto Dealerships Beauty Boutique/Spas Dentists Hair Salons Energy and oil Leaders/Networker Media & News Agency / Government Any Small Business! Apps Development MOBIZ PRO THE NEXT MEDIA POWERHOUSE
  38. 38. "The fact of the matter is that mobile devices are going to be the majority of the way that people get information." -Eric Schmidt, Executive Chairman, Google, March 2009
  39. 39. Business Apps Connect with customers on the go and grow your business with a custom mobile app. Boost sales by integrating e- commerce, coupons, inquiry forms, your product catalog, and loads more. Restaurant Apps Satisfy your diners anytime, anywhere with a mouthwatering app that's made to order! Grow your customer base and boost orders with mobile ordering, menus, table reservations, coupons, reviews, and more. Education Apps Keep parents, teachers, and students in the know – even when school's out! Stay in touch with real-time updates, provide course catalogs and syllabi, and get students on track with grade and attendance reports, right within the app! Apps in Action
  40. 40. Celebrities / Music Apps Keep on-the-go fans tuned in to your latest hits and upcoming tours with a rock in' mobile app. Promote your music with built- in features like Events, Photos, Videos, Playlists, and more. Event Apps Promote your event and keep attendees informed during and after the big day with a custom mobile app. Provide in-app registration, speaker information, sponsor links, agendas, and a LiveAlbum to ensure all the best moments are captured! Mentor / Leaders Apps Increase your Friendship by making your App as fun to read as your content! With a motivation tips, followers can access your content wherever they may be and keep up with all your latest posts. Apps in Action
  41. 41. MOBIZ APPS IN ACTION Apps play an essential role in transforming the way employees work. Discover how business of all sizes are using apps every day, Thousands of apps are being created daily, what are you waiting for?
  42. 42. WHEN YOU WANT TOMONETIZE YOUR APP Apps are an essential part of the mobile experience
  43. 43. build yourself? Employ App developer? …now what? Mobizpro APP with CASHBACK & FLLZ NYSE
  44. 44. 21 MOBIZ FEATURES Loyalty Stamping Hyperlink E-Voucher QR Scanner Push Notification APPS LOYALTYPROGRAM
  45. 45. MEET YOURHOST @WallDariz A s i a n S o c i a l M e d i a S t r a t e g i e s & C o n v e r s i o n S p e c i a l i s t
  46. 46. #ShareTheValuewww.mobizpro.com @

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