Pet obesity is a rapidly growing problem. The behaviour of owners towards their pets is a major factor. Four pet owner types are identified with advise on how veterinarians can work with each to manage food intake in cats and dogs.
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Risk factors of pet obesity: The human animal bond
1. Risk Factors of Obesity:
The Human - Animal
Bond
Dr. Sandra McCune
WALTHAM Centre for Pet Nutrition
2. Overview
• What’s the problem?
• Understanding the human-animal bond
• Impact of the bond on owner feeding behaviour
• Managing owner risk factors for pet obesity
• Supporting healthy body weight management
3. At the core of our purpose ABETTER
WORLD FOR PETS is making healthy,
safe, nutritious and tasty foods that pets
love.
We strive to make the lives of pets better by
putting their needs first and encouraging pet
owners to do the same.
We believe that pets make the world better
for people, so we are commited to our
purpose, to create: ABETTER WORLD FOR
PETS.
ABOUT MARS
PETCARE
A
BETTER
WORLD
FOR
PETS
5. What’s the problem?
All statistics calculated by the Banfield Applied Research and Knowledge Team
based on 2.5 million dogs and 505,000 cats seen at Banfield Hospitals in 2016.
6. How did pets get so overweight?
Over the last 10 years we’ve seen an increase in overweight pets
All statistics calculated by the Banfield Applied Research and Knowledge Team
based on 2.5 million dogs and 505,000 cats seen at Banfield Hospitals in 2016.
7. Owners of overweight pets spend more on pet healthcare
All statistics calculated by the Banfield Applied Research and Knowledge Team
based on 2.5 million dogs and 505,000 cats seen at Banfield Hospitals in 2016.
8. Why do pets become overweight?
All statistics calculated by the Banfield Applied Research and Knowledge Team
based on 2.5 million dogs and 505,000 cats seen at Banfield Hospitals in 2016.
9. • Owners may know the rationale about
energy in/energy out
• They may understand the health
implications of their pet being
overweight or obese
• But just like many overweight people
understand the rationale but fail to
change their behaviour, so too with pet
owners.
Supporting owners to manage healthy weight in their pets
Photo credit: Shutterstock
10. Supporting owners to manage healthy weight in their pets
• Given owners may not be very
good at recognising when their pet
becomes overweight, tools to
support that conversation and to
monitor weight change over time
can be useful
11. BUT there remains another factor
• Understanding what behaviour
or beliefs the owner brings to
the relationship with their pet
• May pose a risk for pet obesity
or a risk of sabotage to their
pet’s return to its healthy weight
Photo credit: Adobestock
12. What is the Human-Animal Bond?
…a mutually beneficial and dynamic relationship between people and other
animals that is influenced by behaviours that are essential to the health and
well-being of both.
- Definition of the Human-Companion Animal Bond (HCAB) taken from the American Veterinary Medical
Association (AVMA) 2006
The bond includes, but is not limited to emotional, psychological, and physical
interactions of people, animals, and the environment.
The veterinarian’s role in the human-animal bond is to maximize
the potential of this relationship between people and animals
and specifically to promote the health and well-being of both
Photo credit: Shutterstock
13. Our relationship with cats has changed over time
Feral Pet Family member
Mismatch between needs of the cat
and our changing relationship can impact cats
- from outdoor to indoor
- from pest control to family member
Photo credits: Shutterstock
14. Our relationship with dogs has changed over time
Yard Pet Family member
Mismatch between needs of the dog
and our changing relationship can impact dogs
- from outdoor to indoor to on the bed
- from functional to family member
Photo credits: Shutterstock
15. Relevance of the bond to client behaviour
• Very little research on the role of the human-animal bond on
perceptions, compliance and outcomes of veterinary care
• Study1 commissioned by industry
taskforce including Mars Pet Care
• Banfield Pet Hospitals &
Mars Symbioscience
• 2000 dog & cat owners across
USA interviewed by phone in 2006
1Lue, Pantenburg & Crawford 2008, JAVMA Vol. 232 (4) Feb 15: 531-540
16. Top indicators of the owner-pet bond1
0
10
20
30
40
50
60
70
Would spend any
amount necessary to
keep pet healthy
Considers pet a child Often buys gifts for
pet
Misses pet when
owner away from
home
% Cat Owners
% Dog Owners
* *significantly
higher value for
dog owners
compared with cat
owners
1Lue, Pantenburg & Crawford 2008, JAVMA Vol. 232 (4) Feb 15: 531-540
17. Owner attachment to the pet influences
• Level of care a pet receives
• Client compliance with instructions
of the veterinarian
• Clinical outcomes
The bond impacts successful veterinary practice1
1Lue, Pantenburg & Crawford 2008, JAVMA Vol. 232 (4) Feb 15: 531-540
Photo credit: Shutterstock
18. • MacCoby & Martin model1 of
parenting styles
• Authoritarian
• Authoritative
• Indulgent
• Neglecting
Parallels between parenting and pet ownership styles
Parenting model needs to be adapted for pet ownership styles2
1MacCoby E & Martin (1983) J. Handbook of Child Psychology: 1-101
2Nicklas T. Obesity Proceedings, WALTHAM International Nutritional Sciences Symposium, 2013
Photo credit: Shutterstock
19. 1. MacCoby E & Martin (1983) J. Handbook of Child Psychology:1-101
2. Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
Weight management strategies may be more successful
if tailored to Owner Type
• Pet owner
styles2
• Authoritarian
• Authoritative
• Indulgent
• Uninvolved
• Parenting
Styles1
• Authoritarian
• Authoritative
• Indulgent
• Neglecting
20. 1. Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
Authoritarian
Generally: The owners are very consistent; they
appropriately take care of – or rather control –
the pet’s nutrition, and they have clear rules
regarding what the pet can do and cannot do
An example from dinner time: The owner
sends the pet to his/her place. Later, the owner
puts pet food in the bowl and then insists the
animal waits until he/she is allowed to eat.
Owner typology influences approach to feeding1
21. Authoritative
Generally: The owners are very consistent
e.g. they never provide scraps from the
table while they are eating, and they feed
their pet at the same time each day
An example from dinner time: The owner
sends the pet to his/her place with clear
but friendly words. After a while, pet food
is offered in the food bowl.
Owner typology influences approach to feeding1
1. Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
22. Indulgent
Generally: Feeding is determined by the pet.
The owner always selects the ‘best’ pet food
and applies few or no limits;
they love to indulge their pets
An example from dinner time: The owner
tells the pet that he/she is a ‘good pet’ and
that ‘he loves him/her’. He offers the animal
the best pieces of meat from his own plate
Owner typology influences approach to feeding1
1. Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
23. Uninvolved
Generally: The owners feeds the pet at
different times each day, and can
sometimes forget to feed the animal or to
buy pet food. He feeds different amounts
of food depending on what is available
An example from dinner time: The owner
ignores the pet during dinner. Later, he
feeds whatever food is available
Owner typology influences approach to feeding1
1. Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
24. Approach can be tailored to owner type
1.Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
25. Approach can be tailored to owner type
1.Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
Establishing a new feeding regime
• Calculate the recommended energy
intake
• Calculate the recommended amount of
food based on the manufacturer’s
nutritional information
• Calculate the proportion of dry food that
can be used for praise or during play
• Calculate the energy intake for snacks
per day/week that fit within the
programme
• The calculated amount of food is
weighed in the practice
• The recommended amount of
food is marked on a measuring
cup and on the pet’s bowl
• If required, recommend a smaller
bowl
• Fill a container with the
recommended amount of treats
and extras for one week. Explain
that the container should only be
refilled once per week
• The practice calculates a
balanced amount of the food
most frequently provided
• Recommend the amount of
food that should be purchased
weekly or monthly
• Suggest a range of measuring
cups or containers that can be
used with a kitchen scales
• Provide monthly check-ups and
reminders
• Provide incentives
• Provide regular check-in calls
• Provide incentives
• Offer opportunities for owners
following pet weight management
protocols to meet and provide
each other with support
• Provide and explain the use of a feeding
diary and weighing card
• Build regular check-ups into the
programme
26. Approach can be tailored to owner type
1.Ewering (2017) Owners with obese pets. FOCUS. Vol. 27(2): 40-46
Increasing pet activity
27. The challenge of Begging behaviour
We are hard wired to respond
to our pets begging
Photo credits: Shutterstock
28. • Retention by adults of juvenile traits
• Selective breeding of domestic dog for
specific traits
• Large eyes, rounded forehead, large ears,
shortened muzzle
Theoretical Basis of the Bond: Neotony1
1. Beck & Katcher (1996) Between pets and people. Purdue Univ Press: 168-171
Photo credit: Shutterstock
29. Frequency of Begging
29
Q7. How often does your pet beg?
Three out of five pet owners have a pet that begs all of the time or often1.
17%
18%
16%
43%
46%
40%
33%
31%
34%
8%
6%
10%
Total respondents (n=400)
Dog owners (n=200)
Cat owners (n=200)
All of the time Often Rarely Never
BASE: Total Respondents (n=400)
1. IPSOS report for Royal Canin (2014) Satiety Consumer Study
30. What the Pet Wants When it Begs
30
Q12. What do you think your pet wants when it is begging? Select all that apply.
56%
44%
41%
26%
26%
10%
51%
58%
39%
25%
15%
12%
60%
28%
43%
27%
37%
8%
Attention
People food
Pet treats
Playtime
Its own food
Exercise
Total respondents (n=369)
Dog owners (n=189)
Cat owners (n=180)
BASE: Respondents with pets that beg
Most often, pet owners believe pets want attention when begging1
Dogs are more likely to want people food compared to cats, while cats are more likely to
want their own food1
1. IPSOS report for Royal Canin (2014) Satiety Consumer Study
31. Meeting the pet’s needs
Managing body weight
without diminishing the bond
• Training
• Feeding enrichment
• Physical activity
• Stroking and petting
Photo credit: Shutterstock
Photo credits: Ingrid Johnson & Leticia Dantas
34. Summary: owner factors in risk of obesity
• Indulgence combined with some breeds’ genetics
• Many owners fail to recognise when their own pet is overweight.
• Standardised tools will support conversations with clients on healthy weight
management
• Understanding of ownership styles may lead to more successful weight
management strategies
35. Thank you for listening
Any questions?
Photo credit: Shutterstock
Editor's Notes
Mars highlights
But the UK figures may be even higher. The most recent figures highlighted by Alex German in his letter to The Vet Record estimate up to 75% of US/UK cats and dogs are thought to be overweight or obese
Between June 2016 and October 2017, dog owners attending seven
different family pet shows in five UK locations consented to their dog having a body condition score assessment by a team of experienced veterinary nurses. Data from 1100 adult (≥24 months) and 516 juvenile (<24 months) dogs were available for analysis.
In adult dogs, 74% (715) were either overweight or obese (99)
In juveniles, 40% (190) were overweight (37) or obese (16)
Ref: German, A., Woods, G.R.T., Holden, S.L., Brennan, L. & Burke, C. (2018) Dangerous trends in pet obesity Veterinary Record 2018 182: 25 doi: 10.1136/vr.k2
In the UK, Obesity has consistently been identified as one of the top three welfare concerns veterinary professionals have for dogs since the first PAW Report from the PDSA in 2011.
So it’s a problem for the animal’s health and welfare.
The good news as we have been hearing that it is possible to redress although prevention is always best
One estimate indicates that an additional $2,026/year for dogs is spent on obesity related conditions
One estimate indicates that an additional $1,178/year for cats is spent on obesity related conditions
Paint scenario from The Conversation
Veterinarians can be a trusted source of information on feeding and nutrition, but a recent study found that weight management is discussed only once in every hundred veterinary consultations. Participant responses indicated that a pet’s weight was a difficult topic to address in direct conversation; this may be partly due to the worry that it will be embarrassing and could even potentially lose a client.
Ref: Rolph N, Noble P, German A. How often do primary care veterinarians record the overweight status of dogs? J Nutr Sci 2016 2014;3:e58.
Paint scenario from The Conversation
Veterinarians can be a trusted source of information on feeding and nutrition, but a recent study found that weight management is discussed only once in every hundred veterinary consultations. Participant responses indicated that a pet’s weight was a difficult topic to address in direct conversation; this may be partly due to the worry that it will be embarrassing and could even potentially lose a client.
Ref: Rolph N, Noble P, German A. How often do primary care veterinarians record the overweight status of dogs? J Nutr Sci 2016 2014;3:e58.
Paint scenario from The Conversation
Veterinarians can be a trusted source of information on feeding and nutrition, but a recent study found that weight management is discussed only once in every hundred veterinary consultations. Participant responses indicated that a pet’s weight was a difficult topic to address in direct conversation; this may be partly due to the worry that it will be embarrassing and could even potentially lose a client.
Ref: Rolph N, Noble P, German A. How often do primary care veterinarians record the overweight status of dogs? J Nutr Sci 2016 2014;3:e58.
Our relationship with cats has changed throughout the centuries. Cats have been deified in ancient Egypt but also tortured in Medieval Europe.
Origins of relationship as pest control and coincides with the beginning of settled agriculture. At this time man would have begun to store food and grain and cats would have been beneficial in the reduction of rodent numbers. It is thought that cats were initially tolerated by humans due to their rodent killing nature. But over time, cats started to be kept as pets. We discovered that if kittens were socialised they could make friendly pets. In more recent times they are recognised by many as family members
The changing nature of companion animal-human relationships also affects behavior, with animals increasingly integrated into the home and family through shared everyday rituals such as sleeping in human beds or celebrating the animal’s birthday (Mosteller, 2008). Differences in owner typology impact on interaction with their cat and how they view and use feeding within that relationship
Our relationship with dogs has changed throughout the centuries. Dogs originally had a more utilitarian role. EXTEND STORY OF ORIGINS
Recent trends in pet-keeping are sometimes summarized as the progression of pets from “outside in the yard” to “inside the home” to “on the bed”.
This closer co-habitation has facilitated the development of strong, emotionally rewarding relationships between people and pets
However, each relationship is unique, and individual owners will vary in how they interact with their pet, including the way they use food, both as a point of contact and to express their attachment to their pet
Statistical analysis: Mixed methods For testing for differences between means and between percentages, t tests and Z tests were used, respectively. For examining relationships between variables measured with scales or numeric values, multiple regression analyses were used. Relationships between variables measured with nominal values as the independent variable (eg, male or female; dog or cat) were examined by use of an ANOVA. Relationships between variables measured with nominal values as both the independent and dependent variable (eg, male or fe-male; dog or cat) were examined by use of the χ2 test and proportional reduction in error (eg, τ and λ). For finding underlying common dimensions in groups of
variables measured with scales or numeric values and constructing the indices, factor analysis was used. For all comparisons, a value of P < 0.05 was considered significant.
But pet’s fundamental nature and needs haven’t changed much while our expectations have. Can lead to potential misunderstanding, conflict and ultimately a break down of the relationship
Work with Alex German and Nienke Edenburg drew from work on parenting styles and how typology impacts interaction with their child. 4 types widely recognised (Maccoby and Martin, 1983):
Authoritarian
Authoritative
Indulgent
Neglecting
Applied to owners and their ownership style with their pets.
We wanted to explore how communication might be improved on weight management. Would it be useful to look at how vets might adapt communication with the client on managing healthy weight according to their ownership style?
In our survey of 124 vets, 85% agreed that this approach to characterising owner styles appeared to be reasonable.
The Indulgent type of owner was most frequently recognised in veterinary practice.
Almost all (98%) agreed that the owner style is linked to the likelihood of a pet becoming overweight.
The Indulgent type was most commonly reported by vets (up to 40% of clients), followed by the Authoritative type (28-30%). The Authoritarian type was reported as rarely occurring, and the Uninvolved even less frequently.
Weight management strategies may be more successful if tailored to owner type:
The overall approach taken by the vet
In the type of information an owner seeks to make a decision
Varying the approach to a new feeding regime
The type of support offered by the vet to increase the pet’s physical activity
More info in recent paper in FOCUS journal
Give example from The Conversation fitness instructor with a fat pet
Puzzle feeders
An overweight 8 year old male cat who lost 20% of his body weight after food puzzle implementation over a 12 month period.
Mix of bought and homemade puzzle feeders
Some pet owners’ indulgence combined with some breeds’ genetics increases the risk of obesity
Although up to a third of dogs and cats in developed countries are estimated to be overweight or obese, many owners do not recognise when this is true of their own pet. Weight management can therefore be a sensitive topic in veterinary practice
An understanding of pet ownership styles, and their potential role in the current pet obesity epidemic, may help the clinician to better design and address weight management strategies and programmes
Adopting standardised protocols for diagnosis and recommendations will help to improve the communication process between the healthcare team and pet owners and ensure that clients receive consistent information.