2. Introduction
• Product – Digital Photo frame
• Name – S-Frame Wi-Fi series
• Manufacturer – Sony
Introduction Growth Maturity Decline
3. Features
• Remote control capability
• Wi-Fi connectivity
• Auto Orientation Sensor (AOS)
• Multiple direct card slots/USB slot
• Internal Memory(1GB) and External Memory(2GB)
• Weather forecast
• Wall Mount or Stand
4.
5. Unique Features
• 4 GB memory
• 12 inch digital photo frame
• Picture format compatibility
• Easy picture search functions
• Internal battery
• Save energy –turns off when the sensor doesn’t detects light
6. Segmentation
Our aim is to attract customers from
•Geographic – Middle East
•Demographic – People aged between 20 to 40
•Psychographic – Middle and elite class
•Behavioural – Gifts, home décor
7. Targeting
Plan is to use undifferentiated marketing strategy
•For both male and female
•Geographic
•Purchasing behaviour
9. Marketing Mix
• Price - Dhs599
• Promotion- digital/print advertisements, bill boards, special offers, free gifts,
brand ambassador celebrities
• Place - Company outlet, Online stores and Selected distributors
10. SWOT Analysis
Strengths
•Brand name
•On-line stores
•Green initiative
Weakness
•Lack of awareness
•High pricing
Opportunity
•Campaign using celebrities
•Special offers
•Innovations
Threats
•Growing competition
•Economic situation
11. Strategies
• Social media – Facebook, Twitter, Google+, etc.
• Outbound marketing – Online campaign and Email campaign
• Free give away with other purchase
