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In store Retail sap forum

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In store Retail sap forum

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Retail experiences will be dominated by in-store analytic modules and aisle or on-self interactions. These new type of data will provide a true omni-channel experience to the end consumer enabling brands deliver a real precision marketing experience. One to one marketing is here and can be efficient applied within the physical store, where still 94% of all retail purchases take place.

Retail experiences will be dominated by in-store analytic modules and aisle or on-self interactions. These new type of data will provide a true omni-channel experience to the end consumer enabling brands deliver a real precision marketing experience. One to one marketing is here and can be efficient applied within the physical store, where still 94% of all retail purchases take place.

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In store Retail sap forum

  1. 1. In-Store Precision Marketing
  2. 2. 2.5M unique devices 2.9M unique users mobile ad network
  3. 3. three major platforms
  4. 4. majority of commerce is offline source: emarketer 2014 US Market
  5. 5. ecommerce growth in decline source: emarketer 2014 US Market
  6. 6. mcommerce growth in further decline source: emarketer 2014 US Market
  7. 7. physical store growth source: emarketer 2014 US Market brick and mortal retail growth is concrete :-)
  8. 8. insights for the Greek market •51% through mobile •65% open in store •recipe searches 70%
  9. 9. source: emarketer.com gartner.com opportunity
  10. 10. direct relationships 1. Brand This is the first time a CPG is addressing consumers directly, collecting purchase and consuming habits. 3. Consumer The Retail store Owner that is part of the transaction Store owners are experiencing increased sales performance , due to increased foot traffic and cross selling 2. Retail The provider of the infrastructure and platform, namely Warply
  11. 11. payments
  12. 12. location traffic
  13. 13. hardware products Bluetooth Beacons Ideal for proof of presence and on the self campaigns Bluetooth Proximity Payment Beacons Ideal for proximity ecommerce payments on legacy systems Cloud Beacon (WiFi, Bluetooth 4.0) Ideal for managing the beacon fleet, reprogramming uuids, acting as a wifi beacon and passive harvesting for mac addresses to deliver anonymised in-store traffic analytics
  14. 14. in store
  15. 15. personalisation
  16. 16. mobile beacon network value chain
  17. 17. demo outside
  18. 18. demo outside
  19. 19. communication formats
  20. 20. push formats Avoid Spamming and speak to users in their Context Warply’s effective message optimisation platform manages to merge relevant call2action marketing messages inside app notification stream FIG. 3 Notification Center
  21. 21. push with content In compliance with new Apple/Android Regulations Warply’s mobile ad unit is a fusion of a personalised content based push notifications with a context related ad entry. Ad unit consists of: 1. return within the app (retention) 2. Cross-selling or content suggestion.
  22. 22. native formats small interstitial ad timeline banner ad list view ad
  23. 23. native formats small interstitial ad timeline video autoplay ad leaderboard ad
  24. 24. inbox
  25. 25. rich format editor mobile email mobile ad unit
  26. 26. measurement
  27. 27. acquisitions
  28. 28. Financ Grocery in-store walk in analytics
  29. 29. Financ Grocery custom campaign creator (m-coupons)
  30. 30. Financ Grocery campaign designer with mobile first templates
  31. 31. Financ Grocery customise all campaigns and communication
  32. 32. real time in-memory segmentation features
  33. 33. cohort analysis
  34. 34. communication
  35. 35. Go Ahead and Contact Us info@warp.ly warp.ly facebook.com/warply

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