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The CNN Greece Case study
1.
Panagiotis Bomis General Manager,
CNN Greece 5th Mobile Marketing Event by Warply Programmatic on the news: The CNN Greece Case Study
2.
Destination Engagement
3.
4.
And the numbers
behind..
5.
An Introduction
6.
CNN Mobile first strategy-
facts ✓ 46% Mobile Vs. 54%Desktop ✓ ~16K Active Users
7.
Mobile Analytics
8.
Mobile Analytics ✓ 30460
Push Messages per day (average) ✓ 6,3% Push Open rates: push per day
9.
CNN Greece native
ad Formats Native Ads at the app’s main content feed Example: Auto-Play Video Ad Native Ads at the app’s main content feed Example: Auto-Play Video Ad
10.
Strategy ✓ Behavior data ✓ Geographical data
11.
Mobile Targeting in
apps Know your users Targeting on mobile
12.
VS.
13.
Ad Blockers Hinderback or
Hidden Opportunity? ✓ What is it? ✓ What does it mean for the advertising industry?
14.
The opportunity ✓ More
engaging Ad Formats ✓ Native Ad Formats ✓ Better Targeting
15.
“iReport” comes to
Greece ✓ Crowd source journalism through mobile
Download now