SMG 2016 Food & Beverage Directors Meeting - Trends
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Strategic thinking in a creative catering environment
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SMG 2016 Food & Beverage Directors Meeting - Trends
- 1. Strategic Thinking in a Creative Catering Environment Presented by Warren Dietel Chefโs Commissary Puff โn Stuff Catering SMG Food & Beverage Directors Meeting 1
- 2. OUTLINE 1. Think Strategic โ Customer loyalty โ Achieving greatness โ The customer journey 2. Catering Trends 3. Catering Competitive Advantage โ What makes you different? โ Real catering examples 2
- 3. ABOUT ME โข Serial entrepreneur โข Professional experience: โข Car detailing, Puff โn Stuff Catering, Disney Weddings, Disney Institute, Scott Kay โข 2003 Purchased Puff โn Stuff Catering โข 2013 Established Chefโs Commissary โข Entered a joint venture with Savorโฆ earlier this year โข Active in our industry internationally 3
- 4. LESSONS ALONG THE WAY โข My personal growth from Disney foundations โข Customer service = true understanding of customerโs expectations โข Creating appropriate guidelines to exceed expectations โข Customer is at the core of people, place and processes โข Transforming exceptional customer service into a culture unified by a common purpose 4
- 6. GOOD FOOD IS GOOD BUSINESS. GREAT FOOD IS REPEAT BUSINESS. WORLD OF SAVORโฆ 6
- 7. WHO IS YOUR CUSTOMER? โข YOUR unique customer position โ DMC, corporate planner, association planner? โ We are a reflection of our customerโฆimportant to remember โข How can you help them deliver their message? โข How do you create product that works for the masses, but still feels unique and special? โข Feeding the masses and avoiding dreaded rubber chicken? โ Align customer expectations with reality โ Training and development โข The expectation isnโt Blackberry Farm, but todayโs customers are more food educated and discerning 7
- 8. A CASE FOR CUSTOMER LOYALTY โข Customer loyalty happens when an organization receives the ultimate reward for the way it interacts with its customers โข Loyal customers buy more, buy longer and tell more people โข Do your loyal customers force you to bid? โข Quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability 8
- 9. From SMGโs โ View our World For convention planners nationwide, the SMG name carries the brand promise of a well-run facility and unparalleled expertise in all phases of convention planning. This assurance has won us national contracts from major corporations as well as repeat business from event planners looking to rotate their conventions around the country. 9
- 10. SOAPBOX SIDE NOTE I get itโฆ itโs difficult to feed the masses and feed them well โข Responsibility to your organization โข Responsibility to yourself โข Mediocre or ROCK STAR? Starts with you! 10
- 11. ACHIEVING GREATNESS โข What drives you? โข Hero examples โข Common threads: Practice, commitment, determination โข Give before you receive โข Are you taking initiative, learning, researching, and evolving? 11
- 12. โข At 53, he is way past his prime yet still contends with the top players in the world, half his age โข Placed second at The 2016 Quicken Loans National at Congressional โข He is attributed as the hardest working player on the tour โข Singh prides himself on his work ethic โข He practices for hours daily, - before and after tournament rounds 12
- 13. โBEGIN WITH THE END IN MINDโ โข Begins with trust โข Do your clients trust you to deliver on your promises? โข Dr. James 13
- 14. THE CUSTOMER JOURNEY โข A customerโs experience is based on their perception, rather than the actual experience โข Perception is based on a personโs true bias โข Need to understand your client in order to see their perspective โข What are their expectations? โ Lexus vs. Rolls Royce 14
- 15. CUSTOMERSERVICE=PARTNERSHIP โข True customer service is a collaboration through two- way communication โข Anticipate needs, provide solutions โข Partnership is an ongoing voyage 15 Dive deep!
- 17. WHY THIS IS IMPORTANT โข Our industry is constantly shifting โข Make better decisions during marketing and sales process โข Be open to learning and new ideas โข Identify new and missed opportunities โข Keeps you relevant โข Focus on what differentiates you from competitors 17
- 18. SUPERLATIVE INSPIRATION Go To Conferences โข NACE Experience โข Local chapter meetings โข Catersource โข The Special Event โข The Art of Catering Food Read Publications โข BizBash โข Catering โข Catering Magazine โข Special Events Magazine โข Food & Wine โข Consumer magazines 18 โข Think differently and think big โข Eat out more โข Research, research, research
- 19. OTHER SOURCES 19 โข International Caterers Association โ ICA โข Websites and blogs โข Social media โข Networking โข Google alerts โข LISTEN to your customers โข Observe your competitors โข Track trends within your own organization
- 20. What inspires you? 20 โข Eureka! Ranch โ Doug Hall โ Transforming innovation from a random gamble to a reliable system for growth โข Get Stimulated - Dine outโฆitโs research! โข Seek out wicked cool restaurants, hotels, retail, etc! โข Architecture and Interior Design โข Smart Innovative People and Companies
- 21. CATERING TRENDS Prepare for Shorter Booking Windows Prepare for the now generation 21
- 22. CATERING TRENDS Sustainable Packaging Options โข Recycled โข Compostable Savorโs Sustainability Commitment is on-point! 22
- 23. CATERING TRENDS Interactive Stations โข Dinner and a show โข Made-to-order โข Conversation starter โข Incorporate interesting ingredients 23
- 25. Maximize Junk Food Make it Instagram Worthy โข Mac and Cheese tooped with Cheese-Its โข Watermelon pickled in Kool-Aid โข Create Conversation starters 25
- 26. CATERING TRENDS Global Flavors โข Ethnic condiments/spices โข Authentic ethnic flavors โข Ethnic fusion cuisine โข African flavor โข Latin โข Middle Eastern โข Mediterranean 26
- 27. CATERING TRENDS Craft Cocktails to Batch Cocktails โข Ideal for large guest counts โข Inevitable โข Batching plan โข Visual appeal โข Maintaining cocktail integrity 27
- 28. CATERING TRENDS Regional or Seasonal Signature Cocktails โข Spring/Summer: Moscow Mule, French 75, Margarita, Mojito โข Fall/Winter: Manhattan, Old Fashioned, Irish Coffee 28
- 29. CATERING TRENDS Donโt forget the lightweights โข Infused waters and sodas โข Creative mocktails 29
- 30. CATERING TRENDS Build Your Own Bloody Mary Bars 30
- 32. CATERING TRENDS Tapas and Cocktail Pairing โข Reduce wait time and expedite service by having food and drink paired together? โข Various small bites to satisfy everyoneโs palates 32
- 33. CATERING TRENDS Fresh Ingredients โข Locally procured 33
- 34. CATERING TRENDS Ethnic-inspired Breakfast Items โข Asian-flavored syrups โข Chorizo and eggs โข Coconut milk pancakes 34
- 35. CATERING TRENDS Incorporate the โItโ Cheese โ salads, hors dโoeuvres, & appetizers 35
- 36. CATERING TRENDS Alternative Bacon โข Beef โข Lamb โข Duck โข Turkey โข Slab โข Pancetta โข Candy it, dip it in chocolate โ they donโt care! 36
- 37. CATERING TRENDS House-made or Artisan Ice Cream and Popsicles โข Serve in prosecco or cava โข Can include alcohol 37
- 38. CATERING TRENDS Hybrid Desserts โข Croissant-Donut โข Ice cream cupcake 38
- 39. CATERING TRENDS Fastest Growing Dessert Ingredients โข Rhubarb 47% โข Chocolate Hazelnut 23% โข Mint Chocolate 21% โข Shortbread 16% โข Buttermilk 15% โข Marshmallow 14% โข Butterscotch 12% โข Cream Cheese Frosting 9% โข Butter Pecan 9% 39
- 40. CATERING TRENDS Educate while offering something new โข Keep it simple and approachable โข Alternative white wine โ Rose, Cava, Sancere โข Make cool wine cocktails โ The Hugo 40
- 42. DEFINE YOUR ADVANTAGE โSuperiority gained over competitors, allowing an organization to generate greater sales or margins and/or retain more customers than its competition.โ โข May including: Cost structure, product offerings, distribution network and customer support (marketing, sales and execution) โข Creates differentiation, a reason to buy that isnโt based on price 42
- 43. TELL THE STORY โข Presentation of marketing materials โ Word selection โ Menu formatting โข Quality images โข Engaging video 43
- 44. CUSTOM PROPOSAL Emirates Airlines โข Dr. Phillips Performing Arts Center โข Simultaneous dinner service representing a fine dining experience โข Exclusion of any pork or pork products in the menu selection โข No use of alcohol in the preparation of food โข Request for a world class, global destination menu 44
- 45. CUSTOM PROPOSAL The Container Store โข Palm Beach Garden store opening โข 1,200 guests Menu Sampling โข Black bean hummus Tostada โข Chicken quesadilla โข Short rib slider, picked onions โข Parmesan Reggiano popcorn โข Grouper, coconut & papaya ceviche โข Crab, mango & avocado salad โข Citron financier 45
- 47. CUSTOM PROPOSAL Restoration Hardware โข Tampa store opening โข 2,500 guests Menu Sampling โข Mini beef & brie burger with caramelized onions โข Cuban cigar spring roll โข Ahi tuna with mango salsa, served on lotus root chip โข Goat cheese peppadew and chives 47
- 48. UNIQUE EVENTS Cone Wedding Menu Sampling โข Braised Short Rib on Corn Cakes โข Canaveral tempura shrimp with Japanese mayo, kabayaki sauce and creme fraiche โข Shaved Country Ham with collards, and served on open face White Lilly Biscuits with fava beans, smoked corn โข Rose Chicken Tower Station โข Bourbon Pot de Creme topped with Mini Beignets 48
- 49. UNIQUE EVENTS Taylor July 4th Menu Sampling โข Slider Station: Dry aged Prime Slider, Fried Chicken Slider, and Wagyu Beef Dog โข House Made Condiments โข Firecracker Char-Grilled Corn on the Cob โข Adult Popsicles Watermelon Mojito and Pina Colada โข Patriotic Oreo Pops dipped in white or milk chocolate with assorted crunch toppings 49
- 50. UNIQUE EVENTS E-60 Menu Sampling โข Shrimp Po Boy Brioche โข Wianno Oyster Shooter โข Farm Egg Gnocchi โข Beet Cured Scottish Salmon โข Artisan Cheese and Charcutie Station โข Baked Nantucket Bay Scallop, Au Gratin Potato, Sherry Cream โข Maine Lobster Hoppin John Lobster Bisque, Skillet Cornbread 50
- 51. MARKETING YOUR VENUE โข Make the sourcing and planning process as easy as possible by anticipating needs โข Highlight your unique selling proposition โข Showcase your premier location โข Host a meeting planner โAll access tourโ โข Strong web presence to attract new clients โข Social proof (testimonials) โข Purchase listings and ads digitally with your CVB 51
- 52. MARKETING YOUR VENUE โTo increase brand awareness and drive qualified lead traffic to your site, develop a strategy for marketing to planners online.โ Here is where most planners start their sourcing journey: โข 38% use online sourcing โข 29% depend on search engines โข 17% go directly to the venue site โข 12% rely on peer recommendations โข 4% chose โotherโ Reference: http://hospitality.cvent.com 52
- 53. Ballroom at Church Street Examples 53
- 54. Ballroom at Church Street Examples 54
- 55. Ballroom at Church Street Examples 55
- 56. Ballroom at Church Street Examples 56
- 57. WE CREATE A CULTURE THAT SUPPORTS AWESOMENESS AND WE PUT IT OUT THERE Puff โn Stuff Catering Team Members โข 36 years โข 500+ โข Orlando and Tampa Commissaries 57
Editor's Notes
- Add CC food image
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- Worldโs smallest violin, let me play you a sad song. No whining. - this is reality, we will persevere
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- FYI, in this case, superlative means, โOf the highest quality or degreeโ.
- Add CC image This section uses PNS as the example
- The orange highlight are the advantage PNS is using
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- Add images from tasting
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- - Website showcases unique sell proposition of the Victorian style building - โClassic Elegance in the Heart of Orlandoโ is our tagline that highlights its premier location
- Visit Orlando membership listing and additional Meeting Planners Guide ad.
- Event planning package includes: Floor plans, parking, local accommodations, preferred vendors Pricing and inclusions package: Outlines everything a planner needs to know about hosting an event at the venue Both are available on the website
- Sample menus